Everything changes around us, faster and more epic than ever. In this context, we want to close the gap between the real consumer and the one we see from our offices. Our mission is to keep the pace with the world of consumer, to collect strong insights, to grasp trends and even microtrends. And, with this strategic know-how, we develop vibrant communication campaigns for your brand. We put a spin on your campaigns. We offer an edgy perspective on marketing & advertising.
We work hard every single day and we believe that the cool agency life is now just a myth. We think business-wise, we use data and research. We negotiate hard. We plan and execute. We look at details. We do and redo until we reach perfection. We set high goals, use KPIs and to do lists. We are just like you. What differentiates us from the corporate environment is our internal freedom. No suits. Less bureaucracy. More chocolate. That's the only difference.
A lucky team of 13 started a new journey in advertising. We have played this before and we know the drill. We are going against historic agencies, against market leaders. We are challengers. And we want you on our side. Together we can give your brand the spike it deserves. Together we can offer consumers better brands, services and products.
At Minio, we are not employeer and employees. We are all partners, on the same side. This give as amazing power and motivation. We are also developing a smart ecosystem of companies and divisions, each of them specialised on dedicated niches. We work with best-in-class consultants, who inspire us and share their specific knowledge with us. Fourth, we work with ourselves, to become better persons and professionals, and we challenge our own boundaries.
Ioana Mucenic founded her first ad agency at 22. 10 years later, she splits up from her business partner and, in just one month, she starts again. A new agency, a new dream, a new vision. She is relentless in her quest of doing the best work for clients, while assuring the best environment for her team to grow as people and professionals. She wants to create an "army" of challengers who will take your brand to the next level.
You send us the brief, we start asking the right questions. Besides this, we also look for research data, insights and trends.
We use our proprietary methodology to come up with solutions to the brief. We consider different perspectives, so we can provide you with multiple options.
Think of us as an extension of your team. We do not work as agency vs client. The better the chemistry, the better the results. So we take your view into account, in order to deliver the best results. And we always consider fitting into your budget.
Execution makes it or breaks it. While all creative agencies are dream chasers, we are also very pragmatic. We plan the implementation phase carefully, based on a very disciplined working process.
To implement bold, extensive campaigns, we rely on the support of specialized suppliers, from printing to technology innovators, from artists to business consultants. A strong network is the key to success.
We stop from our relentless work to evaluate our results, in order to make sure that we achieve your objectives. Based on actual consumer feedback, we adapt and correct the course of the campaign, so that, in the end, you can be sure it was successful. And that we keep the budget on track.
We write down lessons and best practices after every project. In this way, we get better, campaign after campaign. And we share this with you, so we can decide what is the next best step for your brand.
Before we start the next project, we stop for a moment to enjoy the results. We try not to rush into the next project. Our work energizes us and moves forward, towards better projects, with a strong impact on consumers' lives.