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Our CEO, Ioana Mucenic, has developed a unique methodology, that allows us to constantly use a new approach to tackle the brief and the emerging opportunities. This tool allows us to ask better questions, to see the black spots and to close the gap between consumers and marketers, by identifying trends and micro trends. With Reframing, we can also make sense of the contexts around us, simplifying them for your clients.
Ioana and Paul are a couple for 8 years, and a are married for 3. She is the planner, and he is the creative. That is the golden mix in advertising. So for us, creativity and strategy come right from the top.
We don't believe in "this is how it is done". We find new routes, better ones. It is our mission to challenge existing models in advertising, so we can to provide you, our client, with edgy perspectives. And with real results.
We all love the idea of a start-up, as the beginning that contains so much potential. Read our articles too see it yourself.