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our TEAM

Some of us have over 25 years in advertising. Some of us only just 3. Most of us, 8.

What connects us is our passion for this field. We could not work anywhere else, because we love clients, brands and consumers.

And we want to offer them the best there is. This is how we feel fulfilled – by making an impact in the world.

Get to KNOW US

Our team

CEO

Ioana Mucenic

Ioana has been an entrepreneur since she was 22. She is passionate about innovation and business strategy. In the last 13 years, she created and implemented thousands of advertising campaigns, from concept to execution, both in Romania and at regional level. She is demanding, yet fair.

Head of Creatives

Paul Cotor

Paul is a Da Vinci of modern design. He has complex skills, including 2D design, vector design, 3D, video, programming, digital design and a great architectural approach. With more than 15 years in the industry, he is also a fine observer of consumer insights. The combination of business know-how, design skills and incredible good heart is what makes Paul the dearest member of our team.

Head of Strategy

Cristiana Pană

Cristiana is one of that rare persons who combines all the best in advertising: creative perspective, sharp strategic mind and excellent client service skills. We decided to name her Head of Strategy, due to her hunger for new learning, her curiosity for complex technology and her ability to grasp insights and trends.

Head of Operations

Ana Velea

Ana is a believer of operational excellence in a creative environment. With a decade of work in advertising agencies, she understands operations, procurement and sales like no other in our team. She coordinates all the vital operations of a business, from P&L management to supplier contracts.

Copywriter

Marius Cioroabă

He juggles with words like no other. Marius is not just a copywriter, he is that copywriter. The one who finds that brilliant idea to create an unique piece of text to put your company in strong connection with your clients. All the accounts that worked with him have the same key phrase: ”He is my favorite copywriter”.

Senior Art Director

Mihai Bălan

Mihai is by far the most experienced member of our team. He has a remarkable over 25 years expertise in print & DTP. He actually used to own and run a print house. Adobe Illustrator, InDesign or Photoshop are just as simple as a breathing for him.

Account Manager

Andreea Bungă

If somebody is able to organize the perfect event, Andreea is the one. She has a creative solution for every brief and perfectly combines art and analytics. With an experience of more than 6 years in events coordination, she continues to develop her skills in advertising.

Senior DTP

Marius-Florian Ionescu-Amza

We call him Max and he is our Digital Vader whereas he is one of the biggest Star Wars fans in Romania. He joined the Star Wars club 10 years ago. His 16 years experience in work field makes him perfectly understand the brief and do his best.

Account Manager

Călin Ionescu

One of the most important pillars of the agency due to his expertise, Călin is also a very pleasant person. He is working for many years in marketing and communication field, most of them in the client’s courtyard. Besides his professional experience, we love his good vibe, kindness and electronics skills.

Senior DTP

Ciprian Udriște

We set our clocks after Ciprian, that’s how accurate he is in all that he’s doing. Attention to details and rapidity in implementing are just two of his qualities we appreciate the most. We call him grumpy sometimes, but he is a helpful and attentive colleague.

Digital Account Manager

Cătălina Ionescu

Cătălina is our digital specialist and the most adventurous member of our team. She adore the mountains where she goes to hike or to ride her bike. Her cheerfulness catch us every day, but when it comes to work she is very involved and meticulous. In the meeting room she reveals her amazing knowledge in digital communication.

Copywriter

George Bonea

We call him George „The Showman” Bonea. He’s not only a very creative copywriter, but a real artist. He’s a stand up comediant, vlogger, blogger and a punk star. He always comes with great ideas that becomes successfully brand campaigns. He likes writing, reading, smiling and making people laugh.

Account Executive

Irina Donighevici

Irina is maybe the most cheerful person in our agency. Her good spirit makes us smile every day. She studied social communication and PR and she is a very good corporate social responsability campaigns manager. Her perfectionist style of work brings value to every project she is involved in.

Office Manager

Elena Zanfirachi

She’s like a ray of sunshine. Elena hits you with happiness and makes your day every time you see her. And when it comes to work, she is very organised and does things with precision. We are safe knowing that our valuable documents are on good hands.

Account Executive

Ilinca Văleanu

Just like a real hard worker, Ilinca does her job with dedication and professionalism. There is always a touch between her and the client and that’s why she makes easily good and lasting connections. Additionally, she likes to express herself in a creative way using her multiple talents.

Account Manager

Gabriel Băicoianu

With his positive mind, Gabriel easily finds a good solution to solve any matter. Advertising is not just a job for him, but his biggest passion and this is the reason he is always updated with the new campaigns and trends.

Junior Art Director

Teofan Gavriliu

Teo is the prodigy child of the agency. At 24, he is the youngest member of the team, but he is one of the most talented. He plays piano and harmonica and writes poetry. He designs with the same talent, but always with an extraordinary comprehension of the brief.

Account Manager

Cosmin Slăbescu

Cosmin is our analytic thinker, carefully calculating every step of a project. He perfectly knows how to mix creativity with client’s commercial needs to provide the expected results. He’s always full of confidence and he fortunately inoculates this feeling to us.

PR Manager

Marius Marin

Marius is like a fresh air in the agency with his energy and his desire to do things better and better everyday. He is a very active person with different interests and he is involved in a lot of activities in communication area. He is our PR specialist, making things easier for us when it comes to make our company or our campaigns visible.

Art Director

Dan Cernăianu

Dan perfectly knows how to create a stunning visual to cause emotion for the viewer, but also to make him understand the message the brand wants to transmit. He is the perfect combination between an artist and a visual brand communicator.

Creative Dog

Dodo

The heart of the agency is Dodo, our special 8 years old Lhasa Apso. It is also one of the most important creative drivers in the agency because it can inspire us just by it’s presence in the office.