Egregio Brand Equity Campaign
Business Objective vs. Challenge
We have developed an in-store equity campaign for Egregio, a premium brand in Vincon Romania portfolio that was launched back in 2012, but never had a communication to connect with consumers. The campaign had a strong focus on in-store execution designed to increase visibility of the brand, increase trial and boost sales.
Global Creative Concept
Reveal the taste/ Put the taste into the spotlight!
People do not know the taste of Egregio, so our focus is to make them curious to test it. That’s why a created a concept that will help them discover Egregio taste as the campaign developed.
Rather than just telling consumers that this wine is good and has a premium liquid that is worth drinking,we wanted to prove it to them by challenging them to engage with the set of materials we have created for them in all channels ( IKA, HORECA & TT)
The campaign was well-received by shoppers.
Strategy, Brand Positioning, Creative, Design, DTP, Production & Logistics Management