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Brand Campaign

Project Name

Egregio Brand Equity Campaign

Business Objective vs. Challenge

We have developed an in-store equity campaign for Egregio,  a premium brand in Vincon Romania portfolio that was launched back in 2012, but never had a communication to connect with consumers. The campaign had a strong focus on in-store execution designed to increase visibility of the brand, increase trial and boost sales.

Global Creative Concept

Reveal the taste/ Put the taste into the spotlight!

People do not know the taste of Egregio, so our focus is to make them curious to test it. That’s why a created a concept that will help them discover Egregio taste as the campaign developed.

Tactics

Rather than just telling consumers that this wine is good and has a premium liquid that is worth drinking,we wanted to prove it to them by challenging them to engage with the set of materials we have created for them in all channels ( IKA, HORECA & TT)

Results

The campaign was well-received by shoppers.

Our services

Strategy, Brand Positioning, Creative, Design, DTP, Production & Logistics Management

Author
Date
30 May 2017
Category
Design