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Coffee Keyboard

Project Name

Coffee Keyboard

Business Objective vs. Challenge

This was a Minio special project. The main objective was to create a long-term high impact over clients and public and to position Minio as an innovative creation agency.

We have built the first coffee keyboard in Romania from nothing. The keyboard was made from 6 Jacobs coffee cups, each representing a different aroma. It was connected to a computer where people could play Jacobs Barista game just touching the coffe from the cups.

Creative Concept

The coffee keyboard was made under Jacobs 3in1 summer campaing concept, Get refreshed with the the summer’s hottest beverage.

Tactics

The coffee keyboard was showed first at Minio Technology HUB, the event hosted by Minio during The Agencies’ Night 2016. It was also presented to public at Immochan Retail United 2016 business event.

Results

Minio clients and the public were really impressed by this innovation.

Our services

Creative, Design, In-house production.

Author
Date
01 June 2017
Category
Innovation