Business Objective vs. Challenge
This was a Minio special project. The main objective was to create a long-term high impact over clients and public and to position Minio as an innovative creation agency.
We have built the first coffee keyboard in Romania from nothing. The keyboard was made from 6 Jacobs coffee cups, each representing a different aroma. It was connected to a computer where people could play Jacobs Barista game just touching the coffe from the cups.
The coffee keyboard was made under Jacobs 3in1 summer campaing concept, Get refreshed with the the summer’s hottest beverage.
The coffee keyboard was showed first at Minio Technology HUB, the event hosted by Minio during The Agencies’ Night 2016. It was also presented to public at Immochan Retail United 2016 business event.
Minio clients and the public were really impressed by this innovation.
Creative, Design, In-house production.