No Not Disturb Regional Campaign
Business Objective vs. Challenge
We have developed an in-store communication campaign for the SEE region, with a strong focus on in-store execution designed to normalize the category, boost sales& increase visibility during summer months.
Global Creative Concept
One focus communication for all materials we developed: Interact with consumers in store, drive their attention and make them spend time in store for LoveSexDurex
Rather than just telling couples they’ll feel closer if they discard their tech for the summer holiday, we want to prove it to them.
We have created an attractive POPM kit, in order to grab consumers’ attention in-store.
The promotion was well-received by shoppers.
Creative, Design, DTP, Shopper Campaign, Project Management