Top
 

Do Not Disturb Regional Campaign

Project Name

No Not Disturb Regional Campaign

Business Objective vs. Challenge

We have developed an in-store communication campaign for the SEE region, with a strong focus on in-store execution designed to normalize the category, boost sales& increase visibility during summer months.

Global Creative Concept

#DoNotDisturb

One focus communication for all materials we developed: Interact with consumers in store, drive their attention and make them spend time in store for LoveSexDurex

Rather than just telling couples they’ll feel closer if they discard their tech for the summer holiday, we want to prove it to them.

Tactics

We have created an attractive POPM kit, in order to grab consumers’ attention in-store.

Results

The promotion was well-received by shoppers.

Our services

Creative, Design, DTP, Shopper Campaign, Project Management

Author
Date
30 May 2017
Category
Shopper