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Profi Launch Campaign

Project Name

Caffe au Lait Launch

Business Objective vs. Challenge

When a new SKU was introduced in Tassimo family, we needed to promote it to our consumers.

Creative Concept

A perfect harmony was the story behind the launch, as the new product incorporated both coffee and milk in the same capsule.

Tactics

  • New key visual to be used in-store and online
  • TV Tag to promote the launch

 Our services

Creative Concept, Copywriting, Design, Video.

Author
Date
30 May 2017
Category
Shopper