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Promotional Box Campaign

Project Name

Jacobs Promotional Box

Business Objective vs. Challenge

We have developed an in-store campaign for the busy autumn season. The promotional box included a coffee jar.

Creative Concept

Keep Alintaroma close to you.

In order to create a personalized experience, we also included in the pack 4 removable stickers, that consumers could use to personalize their jar in a fun way.

Tactics

Alongside with the promotional pack, we have created an attractive POPM kit, in order to grab consumers attention in-store.

Results

The promotion was well-received by shoppers.

Our services

Creative, Design, Shopper Campaign, Production & Logistics Management

Author
Date
30 May 2017
Category
Shopper