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Sandvis FEST Integrated Campaign

Project Name

Hochland Sandvisfest Integrated Campaign

Business Objective vs. Challenge

Our mission was to create excitement around the classical sandwich, in a promotional campaign that would bring together a large part of Hochland product portfolio.  While the focus was in-store, the campaign was developed to be 360, engaging consumers and inviting them to have a new perspective over Hochland products.

Creative Concept

Sandvisfest was our way of inviting consumers and shoppers to rediscover the sandwich in a new and exciting way.

Tactics

In-store, we had an extensive tour of 60 stores (modern trade). In each, we included live cooking with chefs, preparing 5 recipes created especially for Hochland. Each was inspired by a different country and its sandwich tradition. Also, we have designed a large range of POPM materials.

Online, the consumers joined our digital platform, where they could register their fiscal receipt, but also enjoy our fun gif-format recipes.

Unconventional media formats included OLX.ro, among other, getting consumers attention in fun & unexpected ways.

Radio collaboration with Europa Fm was also a successful component of the overall campaign

We have created the script & design of the TV Ad, created using animation.

Further one, we handled the social media communication during the entire campaign.

Results

The campaign was a success and, as a recognition, it was also also a nominee in Gala Premiilor Piata, in the category Best In-store Project.

Our services

Strategy, Creative Concept, Design, Website Development, Digital Media, TV Spot, Shopper Campaign, Social Media, Logistics Management, 360 management of the campaign.

Author
Date
30 May 2017
Category
Integrated