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Summer Campaign

Project Name

Immochan Summer Campaign

Business Objective vs. Challenge

During the summer period, our objective was to increase traffic in all Immochan locations (12 Commercial Centers).

Creative Concept

Summer Journal  was a digital app that invited consumers to log in their fiscal receipts, while also playing with the engaging journal.

Tactics

The campaign included:

  • Digital App, boosted by media investment
  • Offline and also video materials to promote the campaign
  • Experiential areas in all locations
  • Social Media account management during the campaign period

 Results

About 2.000 journals were created, showing consumers excitement for the tool.

Our services

Creative, Design, Social Media, App Development

Author
Date
30 May 2017
Category
Digital