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Summer Promo Campaign

Project Name

Thermo-Pack Semenic Launch

Business Objective vs. Challenge

We had to create an attractive in-store communication in order to capitalize on the summer season and make Scholl files the most desirable gadgets for healty, beautiful feet.

Creative Concept

The creative concept of the campaing was The Summer lays down on your feet.

Tactics

The campaign included in-store executions and a promo mechanic which gave the customers the chance to win a vacancy to Capri amongst other hundreds of prizes.

Results

The campaign was well-received by shoppers.

Our services

Creative, Design, Promo strategy

Author
Date
30 May 2017
Category
Shopper