Thermo-Pack Semenic Launch
Business Objective vs. Challenge
We had to create an attractive in-store communication in order to capitalize on the summer season and make Scholl files the most desirable gadgets for healty, beautiful feet.
The creative concept of the campaing was The Summer lays down on your feet.
The campaign included in-store executions and a promo mechanic which gave the customers the chance to win a vacancy to Capri amongst other hundreds of prizes.
The campaign was well-received by shoppers.
Creative, Design, Promo strategy