OUR
STORY.
We launched in January 2016 with a small team and a lot of courage, under the leadership of Ioana Mucenic, our CEO. Our name is inspired by the “Minions” movie characters – not because they are goofy – but because they are small and have big dreams, planning to steal the moon. In just three years, we did the impossible – growing to a team of 26, ranking no. 28 in Forbes Ad Agencies List, working for amazing clients in Romania, Germany, Hungary and Poland, being a stable and reliable company. We pride ourselves with our growth mindset, passion for innovation, as well as our deep care for people – employees, partners, clients or consumers. We are here to stay and to change the advertising world for the better, one campaign at a time.
AVANT-GARDE AGENCY STRUCTURE.
Advertising is mirroring society. It evolves so fast and so epic, that we can no longer perform in traditional advertising agency setting. So this is how we do it.
Studios, not departments
We have dissolved departments and replaced them with agile and multi-skilled studios. We now have 4 studios structures, each including all needed expertise – account, creatives, digital, implementation, in order to care and deliver for their clients in a collaborative manager, and not top-down.
Minio Academy
We pride ourselves to be a learning organization, so we have created our own educational program. This way, we keep growing as persons and professionals. We are proud to take this program to students, so we can contribute to their development, too. Ioana, our CEO, is also an academic teacher at SNSPA, taking this program even further.
Human Centered
We are keen on creating a culture where people are happy to come to work because they committed to our values and the impact of our work. And also we are a great team, so we have plenty of fun, from coming to work in pajamas (because it feels like home) to our famous parties, to everyday treats and kind gestures.
Growth Mindset
Meaning a culture of learning, curiosity, risk taker, believes in progress over perfection, keen to evolve, in-love with innovation
Imaginative
Meaning creative, passionate to create new things, intelligent, innovative, risk taker, passionate to understand ``the why`` and to explore the ``what ifs``
Agile
Meaning flexible, moves quickly and decisive, adaptability to context, in continuous change for the better, fast reaction to changes
Caring
Meaning human-centered, focused on truly understanding human nature, empathic, transparent, authentic, respectful
Disciplined
Meaning rigorous, strategic, organized, doing more with less, reduce waste, values resources, works with precision and is dedicated to quality.
Happy
Meaning joy, fun, optimist, feeling good at work, enjoy what you do, enjoy life at its fullest, share good moments with colleagues, clients and other friends.
