The terms and conditions of communications services in Romania are usually hard to find and hard to understand. Not to mention that they are updated so often that people can’t always keep up with the new changes.
Public institutions are not well perceived by most of the Romanians. Additionally, there is a big problem regarding bureaucracy and people usually don’t know where or how to find the information they need. A lot of times people end up searching the information on Google and this is not the best idea considering the amount of data and the fact that not all the information there are valid or trustworthy.
It was hard for ANCOM to compete with the most important searching engines out there. So we had to make it as cool as Google is, so people begin to trust and consider it when they have trouble finding information about the communications services. The creative solution was to create a mini-series of spots that imitate the behavior of people who are searching for outrageous answers on the internet.