Mission Forever Friend
Mission Forever Friend
Amidst the Pandemic that affected donations to animal shelters, we created for our client Hill's the digital campaign #OurMissionForeverFriend in which we integrated the mechanic "1 picture of your pet + #campaign = 1 bowl of food donated". A mix of influencers (Dana Rogoz, Răzvan Fodor and Andreea Retinschi) amplified the message and created content, including some pictures from the shelters that welcomed the donations. The project has been nominated at Webstock 2022, at the "Best Influencer Campaigns" category.
