The roles of the SECOM consumers have diversified in the past year and in order for them to be able to keep their lifestyle alert, they need more of what SECOM can provide. For the 2021 national campaign, we have adapted to an active life, with multiple and varied needs. Energy, concentration or cheerfulness were just a few of them, and the visual creations started from the “shape” of SECOM, which gets the consumer himself into shape.
