TOP SNACKS BRING FRIENDS TOGETHER
TOP SNACKS BRING FRIENDS TOGETHER
Snackology is a cross-brand platform encompassing TUC, OREO, MILKA, and PHILADELPHIA. Initially, it was a local initiative, but due to its excellent results, we have started implementing it at a regional level as well. TUC, Oreo, Milka, and Philadelphia offer consumers various snack mixes that they have transformed into a true science of the perfect snack – Snackology.
If up until now Snackology has focused solely on individual consumption moments, this year we have addressed sharing occasions. Those moments when we gather with friends and family and want to have a TOP SNACK.
Chef Dexter has created 13 snack recipes, both sweet and savory, designed to inspire consumers to prepare them themselves when they gather with their friends. This year's novelty also included the creation of a video manifesto for the Snackology platform, featuring Chef Dexter as the protagonist. In addition to this manifesto video, 5 of the recipes proposed by Dexter this year enjoyed dedicated video productions.
CAMPAIGN MIX.
Video Manifesto
The campaign featured a manifesto video with Chef Dexter as the protagonist, who also performed a song specially composed for the campaign.
Digital
As an integrated campaign, the digital component could not be overlooked. This year we had dozens of assets for online, including dedicated videos as well as static images.
Landing Page Interactive
The gustaredetop.ro website is the main platform for all campaigns developed under this umbrella. In addition to the promotional component, the website has also become a source of inspiration for consumers, where they can find hundreds of recipes to inspire them and help them become true Snackologists.
In-store
As every year, for this campaign we have developed numerous highly attractive visibility materials for in-store, aiming to maximize results.
