SOCAR was trying to make its mark in a market dominated by a few players. Although it was present internationally in many countries, it had not yet communicated at a level that would make it known to Romanian consumers.
Running a positioning campaign for a brand that offers mobility at a time when people's movement is restricted can be difficult. At the same time, Romanians are feeling more and more pressure to get things done in the last year.
We fill you up with the joy of putting your plans in motion - we've translated all of SOCAR's international experience into a determination to get things done. That's why it has become the brand that fuels you to go further, the brand that supports Romanians who are always on the road, who always have something to do, who always make plans and carry them out.