With Enterprise, all roads lead to our loved ones
With Enterprise, all roads lead to our loved ones
In a time of change and uncertainty, Enterprise aimed to be a source of safety for its consumers and to show that, regardless of rules and restrictions, they can continue to travel in a rented car, in compliance with all recommended measures. Because the potential roads of our consumers were quite diverse: home, at relatives, vacation, we were inspired by Dan Spataru’s famous song, "Our Roads" and we won the rights to rewrite and reproduce the song adapted to the Enterprise campaign.
