The last few years have marked the beginning of a short but very important period: generation Z has come to have an impact on the economy and purchasing power. As a result, companies have found that they no longer know how to talk to a consumer segment that will continue to grow over the next 5 years and risk remaining just their parents' brands. And the bigger the company, the stronger and faster the impact on the business, which is why we also see global companies striving year on year to catch up with GenZ. We did one of the most

With almost 18 years of experience in advertising, Bogdan Ivașcu is the new Head of Growth at Minio Studio. So we asked him to answer a few questions about how he sees the future of Marcomm, what opportunities he's already noticed in the market, and where the market could learn from abroad! What does the position of Head of Growth entail? And how does your previous experience translate into what you do now at Minio? Essentially, my position is one of "developer". Minio is in a phase of accelerated growth, on many levels, and this process needs a coordinator to make

As seen by Marius Marin, Reputation Manager @ Minio Studio! Every conference comes with its pluses and minuses, but the most important thing is to manage to pay enough attention to be able to internalize all that information that you will surely need in your daily work. And if you haven't gotten to any of them, don't worry: I've gotten to several this year and I can't wait to tell you about each one! Big Idea Conference The Big Idea Conference is all about what's new in marketing and advertising. For one day, some of Romania's best-known creatives and managers of respected brands