{"id":4885,"date":"2019-08-19T12:28:14","date_gmt":"2019-08-19T12:28:14","guid":{"rendered":"http:\/\/minio.ro\/?page_id=4885"},"modified":"2019-09-19T13:45:45","modified_gmt":"2019-09-19T13:45:45","slug":"biometrics","status":"publish","type":"page","link":"https:\/\/minio.ro\/en\/services\/biometrics\/","title":{"rendered":"Biometrics"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566215913303{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-8071\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-8071\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tBiometrics<span class=\"qodef-st-dot\">.<\/span>\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]We are among the very few agencies that <strong>integrate biometri<\/strong>c data analysis in our current work, in order to optimize our creatives.[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_custom_heading text=&#8221;Using biometric technologies, we can quantify people\u2019s attention, emotions and physiological responses to our design. So, we capture non-conscious aspects of consumer decision-making, as our brain reacts to the world in milliseconds, faster than we are aware of. But now, we use neuroscience technologies to understand these reactions in order to optimize the efficiency of your advertising.&#8221; font_container=&#8221;tag:h4|text_align:left|color:%23666666&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1568807312434{padding-bottom: 30px !important;}&#8221;]<div class=\"qodef-progress-bar \">\n    <h5 class=\"qodef-pb-title-holder\" >\n    <span class=\"qodef-pb-title\">Integrated Biometrics<\/span>\n    <span class=\"qodef-pb-percent-holder\">\n\t\t\t<span class=\"qodef-pb-percent\">00<\/span><span>%<\/span>\n\t\t<\/span>\n<\/h5>\n<div class=\"qodef-pb-content-holder\" >\n    <div data-percentage=90 class=\"qodef-pb-content\" style=\"background-color: #ffcf00\"><\/div>\n<\/div>\n<\/div><div class=\"qodef-progress-bar \">\n    <h5 class=\"qodef-pb-title-holder\" >\n    <span class=\"qodef-pb-title\">Eye Tracking<\/span>\n    <span class=\"qodef-pb-percent-holder\">\n\t\t\t<span class=\"qodef-pb-percent\">00<\/span><span>%<\/span>\n\t\t<\/span>\n<\/h5>\n<div class=\"qodef-pb-content-holder\" >\n    <div data-percentage=100 class=\"qodef-pb-content\" style=\"background-color: #ffcf00\"><\/div>\n<\/div>\n<\/div><div class=\"qodef-progress-bar \">\n    <h5 class=\"qodef-pb-title-holder\" >\n    <span class=\"qodef-pb-title\">Facial Decoding<\/span>\n    <span class=\"qodef-pb-percent-holder\">\n\t\t\t<span class=\"qodef-pb-percent\">00<\/span><span>%<\/span>\n\t\t<\/span>\n<\/h5>\n<div class=\"qodef-pb-content-holder\" >\n    <div data-percentage=90 class=\"qodef-pb-content\" style=\"background-color: #ffcf00\"><\/div>\n<\/div>\n<\/div><div class=\"qodef-progress-bar \">\n    <h5 class=\"qodef-pb-title-holder\" >\n    <span class=\"qodef-pb-title\">Galvanic Skin Response<\/span>\n    <span class=\"qodef-pb-percent-holder\">\n\t\t\t<span class=\"qodef-pb-percent\">00<\/span><span>%<\/span>\n\t\t<\/span>\n<\/h5>\n<div class=\"qodef-pb-content-holder\" >\n    <div data-percentage=80 class=\"qodef-pb-content\" style=\"background-color: #ffcf00\"><\/div>\n<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566211404346{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221; simple_background_color=&#8221;#fafafa&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-3052\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-3052\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tIntegrated Biometrics\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]The new battleground emerging around the <b>future of <\/b><b>customer-centricity is <\/b><b>how you make your customers feel, think and act.<\/b> New technologies bring a world of possibilities with them to gain deeper insight into how to measure just that. <b>The <\/b><b>consumer experience relies heavily both on what consumers can, and cannot, verbalize. <\/b>Measuring both is critical to growing strong consumer relationships and providing the best experiences. Traditional methods, such as surveys and interviews, should be with measures of the <b>consumer\u2019s <\/b><b>non-conscious responses<\/b>, that we can capture with our multi-sensor biometric technologies. Studies show that <b>combining neuroscience tools\u00a0 <\/b>together provides the strongest level of predictability, and is more predictive than survey measures alone.[\/vc_column_text][vc_column_text]<b>Inquire us if you want to:<\/b><\/p>\n<ul>\n<li>decide between more creative routes<\/li>\n<li>analyze consumers\u2019 reaction to in-store shelf<\/li>\n<li>Test your new app or website<\/li>\n<li>Evaluate the emotional engagement of your video<\/li>\n<li>test packaging before putting it into the market<\/li>\n<li>optimize ad targeting though different type of creatives<\/li>\n<li>improve web conversions<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_single_image image=&#8221;7205&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566216118466{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-1758\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-1758\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tEye Tracking\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]With eye-tracking, you obtain an understanding of what attracts immediate attention, which elements get ignored, in which order elements are noticed, and how elements compare to others. We have two ways of using eye-tracking:<\/p>\n<ul>\n<li>detect visual attention in controlled environment, for example on images, videos, websites, games, software interfaces, 3D environments, mobile phones<\/li>\n<li>understand how respondents view and interact in the real, dynamic world, using wearable eye-glasses<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]<b>Inquire us if you want to:<\/b><\/p>\n<ul>\n<li>Understand what actually draws consumer\u2019s attention on shelf<\/li>\n<li>Launch a new product<\/li>\n<li>Evaluare visual attention on a website or app<\/li>\n<li>See how shoppers actually look at your shelf<\/li>\n<li>Evaluate your planograms<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_single_image image=&#8221;7207&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566211404346{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221; simple_background_color=&#8221;#fafafa&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-3389\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-3389\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tFacial Decoding\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]One of the strongest indicators for emotions is our face. As we laugh or cry we\u2019re putting our emotions on display, allowing others to glimpse into our minds as they \u201cread\u201d our face based on changes in key face features. Facial coding is the process of measuring human emotions through facial expressions. With facial expression analysis you can test the impact of any content, product or service that is supposed to elicit emotional arousal and facial responses, using 20 expression measures and 7 core emotions (joy, anger, fear, disgust, contempt, sadness, and surprise).[\/vc_column_text][vc_column_text]<b>Inquire us if you want to:<\/b><\/p>\n<ul>\n<li>Understand what video emotions would generate your video content<\/li>\n<li>Your ad is more engaging than the competitor<\/li>\n<li>Understand the emotional journey in a webpage<\/li>\n<li>Select the best endorser or influencer for your brand, in terms of emotional reaction<\/li>\n<li>Understand how engaging is your social media content<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_single_image image=&#8221;7209&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566216163920{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-5980\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-5980\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tGalvanic Skin Response\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]Electrodermal activity measures the electrical activity conducted\u00a0through sweat glands in the skin. This gives you an indication of the intensity of emotion experienced. Our level of emotional arousal changes in response to the environment we\u2019re in \u2013 if something is scary, threatening, joyful then the subsequent change in emotional response that we experience also increases eccrine sweat gland activity. This is what GSR devices capture when placed on their hands. As skin conductivity is regulated by the autonomic nervous system, it offers insights into a respondent\u2019s underlying physiological and psychological processes.[\/vc_column_text][vc_column_text]<b>Inquire us if you want to:<\/b><\/p>\n<ul>\n<li>Understand the intensity of the consumer\u2019s emotions to your advertising<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_single_image image=&#8221;7211&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566211404346{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221; simple_background_color=&#8221;#fafafa&#8221;][vc_column offset=&#8221;vc_col-md-7&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-2207\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-2207\" style=\"padding: 22px 20% 0px 0%\">\n\t\t\t<div class=\"qodef-section-title-holder  qodef-st-standard qodef-st-title-left qodef-st-normal-space \" >\n\t<div class=\"qodef-st-inner\">\n\t\t\t\t\t<h1 class=\"qodef-st-title\" >\n\t\t\t\tPREDICTIVE DATA\t\t\t<\/h1>\n\t\t                    <div class=\"qodef-separator-holder clearfix  qodef-separator-position \">\n\t<div class=\"qodef-separator\" style=\"margin-top: 21px;margin-bottom: 11px\"><\/div>\n<\/div>\n        \t\t\t<\/div>\n<\/div>\n[vc_column_text]Predictive Eye Tracking and Predictive Emotional Response are new technologies that indicated possible reactions from consumers. They do not engage actual consumers, but machine learning. While their results are not as accurate as of the ones collected with multi-sensor biometric technologies, they provide us a fast and very low-cost response to design. We use them in our day-to-day work to evaluate our design (print, digital or video), getting valuable feedback in no-time, therefore we highly recommend them.[\/vc_column_text][vc_column_text]<b>Inquire us if you want to:<\/b><\/p>\n<ul>\n<li>Get a fast result for the emotional reaction to your video content<\/li>\n<li>Select among multiple visuals<\/li>\n<\/ul>\n<p>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column offset=&#8221;vc_col-md-5&#8243;][vc_single_image image=&#8221;7213&#8243; img_size=&#8221;large&#8221; alignment=&#8221;right&#8221;][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; simple_background_color=&#8221;#000000&#8243; css=&#8221;.vc_custom_1566216848262{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column][vc_column_text css_animation=&#8221;bounceIn&#8221; el_class=&#8221;see-work&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><a href=\"\/portfolio\">See our work<\/a><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; parallax_background_image=&#8221;1237&#8243; simple_background_color=&#8221;#f7d806&#8243; el_class=&#8221;contact-lead&#8221; css=&#8221;.vc_custom_1567678376408{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221;][vc_column width=&#8221;11\/12&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-8&#8243;]<div class=\"qodef-elements-holder   qodef-one-column  qodef-responsive-mode-768 \" ><div class=\"qodef-eh-item    \"  data-item-class=\"qodef-eh-custom-9583\" data-1280-1600=\"10px 0% 10px 17%\" data-1024-1280=\"10px 0% 10px 13%\" data-768-1024=\"10px 16% 10px 9%\" data-680-768=\"10px 7% 10px 16%\" data-680=\"10px 10% 10px 10%\">\n\t<div class=\"qodef-eh-item-inner\">\n\t\t<div class=\"qodef-eh-item-content qodef-eh-custom-9583\" style=\"padding: 25px 0% 15px 34%\">\n\t\t\t[vc_custom_heading text=&#8221;Contact us&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23000000&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:%2Fcontact%2F|title:Contact||&#8221;]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/12&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-4&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566215913303{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_custom_heading text=&#8221;Using biometric technologies, we can quantify people\u2019s attention, emotions and physiological responses to our design. So, we capture non-conscious aspects of consumer decision-making, as our brain reacts to the world in milliseconds, faster than we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":323,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-4885","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biometrics - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/services\/biometrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biometrics - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1566215913303{padding-top: 105px !important;padding-bottom: 105px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_custom_heading text=&#8221;Using biometric technologies, we can quantify people\u2019s attention, emotions and physiological responses to our design. 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