{"id":11240,"date":"2021-07-05T15:00:31","date_gmt":"2021-07-05T12:00:31","guid":{"rendered":"https:\/\/www.minio.ro\/?p=11240"},"modified":"2022-09-20T12:11:00","modified_gmt":"2022-09-20T09:11:00","slug":"how-can-we-increase-campaign-performance-with-register-the-receipt","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/how-can-we-increase-campaign-performance-with-register-the-receipt\/","title":{"rendered":"How can we increase campaign performance with “Register the receipt”"},"content":{"rendered":"
<\/div>

Last issue we discussed the reasons why it’s time to move away from the “Sign Up Voucher” mechanism. But I know it’s a hard thing to do – many companies don’t want to risk giving it up because they don’t know what else they could do. It’s hard to replace a system you’ve been testing and perfecting with something entirely new. In this series of articles, we will also come up with proposals for new mechanisms. But we’re taking it one step at a time. Let’s see how we can use this mechanism more creatively and effectively.<\/span><\/strong><\/p>\n

Article written by Ioana Mucenic, CEO Minio Studio.<\/span><\/em><\/p>\n

 <\/p>\n

Change your perspective!<\/span><\/strong><\/p>\n

When the consumer sends us the receipt, it shows that they have bought. It’s a transactional mechanism – I show I bought, you give me a chance to get something valuable. It’s a mercantile, rational approach, but we know people make emotional decisions. That’s why it adds excitement, fun, anticipation. Make the voucher count, make it not just a proof of a commercial act, but the beginning of an adventure with the brand. Here are just 5 quick ideas of how you can do that.<\/span><\/p>\n

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    \n
  1. The voucher becomes a way of social engagement. For every voucher you enter, we donate \u20ac1 to a cause of your choice (here’s the list of causes, choose where your donation goes). Basically, you empower the consumer. He has an active decision.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

      \n
    1. The voucher turns into an access key. Remember the campaigns a few years ago when you found car keys in magazines, went to the showroom and tested to see if your key would start the car? It was a real craze, you wanted to try your luck. You’d even imagine handing over a key and driving away with a free car. You can create a similar level of anticipation if your voucher is no longer a passive, tedious act of filling out a form or sending a text. For example, the voucher becomes an access code to a prize vault. With each voucher, you can enter 5 codes that you think would open the safe. Now you’re invested in the solution, it’s no longer a lottery, it’s up to you to find the code. And you need more vouchers, so you have more chances.<\/span><\/li>\n<\/ol>\n

       <\/p>\n

        \n
      1. The voucher takes an active role in a bigger story. A few years ago, I ran a promotional campaign at Durex. It was designed as a city-to-city competition, with the Loveville trophy – the most loving city – at stake. In commercial mechanics, it meant awarding the city with the highest Durex sales per capita. Consumers would write in their voucher and bet on the winning town. The weekly prizes could be won by anyone, but the big prizes could only be won by those who bet on the winning town. Online, you would see the ranking of the cities, the bet stake, the number of bets, it was really interesting and you wanted to be part of it. The campaign, coupled with in-store activations and digital executions, had record sales and voucher sign-ups. Because the voucher was part of something bigger and it gave you power – to bet, and therefore to decide something yourself. Again, it wasn’t just an act of filling out a form, it was much more exciting.<\/span><\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. The voucher also counts towards the products on it. The standard is to just look at the number of vouchers, if they have the minimum purchase on them. But the content of the voucher might matter. For example, every day there is randomly one lucky product. If you have that product on the voucher, you’re guaranteed to win a prize. Of course you can always make limitations – make it the first 50 – but the point is that it’s what’s on the voucher that counts, not just the act of entering it.<\/span><\/li>\n<\/ol>\n

           <\/p>\n

            \n
          1. The voucher gives you extra value. One of the successful campaigns I ran was for Hochland, where every voucher you entered was guaranteed a Philips discount voucher. It was quite a substantial voucher and consumers were very excited about the discount they received. In another campaign, for Hasbro, when you loaded the voucher, you were guaranteed an e-book of stories. There were multiple models, so you loaded more vouchers to get more books, which were really interesting.<\/span><\/li>\n<\/ol>\n

             <\/p>\n

            Read the full article HERE<\/a><\/strong>.<\/span><\/p>\n

             <\/p>\n

            Source: Progressive Magazine<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            Last issue we discussed the reasons why it’s time to move away from the “Sign Up Voucher” mechanism. But I know it’s a hard thing to do – many companies don’t want to risk giving it up because they don’t know what else they could […]<\/p>\n","protected":false},"author":13,"featured_media":13477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,570,571],"tags":[15,221,283,287,379,473,474,519,520,521],"class_list":["post-11240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-advertising-en","category-business-en","tag-advertising","tag-minio-studio","tag-campanie-2","tag-publicitate-2","tag-revista-progresiv-2","tag-campanie-promo-en","tag-bonul-en","tag-campanie-en","tag-minio-studio-ro-en","tag-publicitate-en"],"yoast_head":"\nHow can we increase campaign performance with "Register the receipt" - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/how-can-we-increase-campaign-performance-with-register-the-receipt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can we increase campaign performance with "Register the receipt" - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"Last issue we discussed the reasons why it’s time to move away from the “Sign Up Voucher” mechanism. 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