{"id":12676,"date":"2022-05-05T18:34:45","date_gmt":"2022-05-05T15:34:45","guid":{"rendered":"https:\/\/www.minio.ro\/?p=12676"},"modified":"2023-01-31T14:21:45","modified_gmt":"2023-01-31T11:21:45","slug":"the-marketers-guide-for-the-ideal-campaign","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/the-marketers-guide-for-the-ideal-campaign\/","title":{"rendered":"The marketer’s guide for the ideal campaign"},"content":{"rendered":"
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At a time when every new day seems a little more complicated than the last, it becomes difficult to understand as a marketer what you need to do to improve your results. We’ve put together a few steps to help you stay relevant in the industry and deliver the best results with your digital campaigns.<\/span><\/p>\n

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1. Don’t play all your cards in one go<\/span><\/strong><\/h3>\n

Don’t blow your entire budget all at once. Master your data well and learn what metrics to track<\/strong>, learn more about how to allocate and optimize your budget starting here<\/a>.<\/span><\/p>\n

Start small and scale over time<\/span><\/strong><\/p>\n

Depending on the results you get, even if you enjoy a generous budget, use it effectively. More money invested doesn’t necessarily mean proportionately better results. Use trial and error and see what works and what doesn’t.<\/strong><\/span><\/p>\n

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2. Test and optimize, but don’t waste time<\/span><\/strong><\/h3>\n

Are you already a professional in the field or are you just starting out and want everything to work flawlessly?<\/span><\/p>\n

It won’t.<\/span><\/p>\n

In digital, things happen fast and you don’t have time to waste, don’t wait for the perfect copy<\/strong>, it’s best to execute quickly and improve over time. If you’re going to get it wrong, at least do it quickly and with low costs<\/strong>. Do as much A\/B testing<\/strong> as possible and you’ll improve your results over time.<\/span><\/p>\n

Learn more about A\/B testing tools here<\/a>.<\/span><\/p>\n

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3. Always keep the focus on the brand, authenticity, and user experience<\/span><\/strong><\/h3>\n

“People don’t buy products because they’re sure they’re exceptional, they buy them because they’re sure they’re good<\/strong><\/em>“, Rory Sutherland – “Alchemy”. Your strategy should always be with the brand and the user at the heart of your activities<\/strong>, familiarity and the reassurance of a seamless experience will always bring people back.<\/span><\/p>\n

Winning long-term customers is the key to success.<\/span><\/p>\n

It’s crucial for marketers to keep in mind the user experience<\/strong>, whether we’re talking about the interaction the user has with the digital assets in your campaign, the sales funnel you’re trying to convince them to convert, or any other component.<\/span><\/p>\n

The story and the experience are most important<\/strong>, as Seth Godin says in “All marketers are liars<\/del> tell stories<\/strong><\/em>“.<\/span><\/p>\n

Always seek to be authentic.<\/strong> How to be authentic?<\/span><\/p>\n

Find your trigger points<\/strong> and focus on them, try to create content from them, be as consistent as possible in your actions and always be honest<\/strong>. You can follow the example of Banca Transilvania<\/em>, which has involved many of its employees in digital campaigns, see the “Tibi from BT”<\/a> video, or you can be creative and look for ways to involve your audience in your campaign, pay attention to user-generated content<\/strong>.<\/span><\/p>\n

Trick question, what is manageable, saturable, and savory<\/strong>? I’ll give you a moment to think about it.<\/span><\/p>\n

Trick question, what is manageable, saturable, and palatable? I’ll give you a moment to think about it.<\/span><\/p>\n

Hint: if Elon Musk made biscuits, they’d be called Space Tuc, even more, manageable than Space X rockets.<\/span><\/p>\n

Let’s talk about TUC and the “Create your TOP snack” digital campaign<\/strong> created by my colleagues at Minio Studio<\/strong>.<\/span><\/p>\n

The pandemic has forced us to spend more time at home, and snacking has become a way to be more creative and enjoy every moment with a good snack. We took advantage of this context to generate new snacking opportunities in a cross-branded campaign for three brands from different angles of the taste spectrum – Oreo, TUC, and Philadelphia, while also engaging consumers.<\/strong> That’s how we ended up creating a brand-new type of industry: Snackology<\/strong>, the science that studies the perfect snack for every occasion and teaches you how to make a simple snack with what you have in your fridge, by just using your TUC biscuit as the base.<\/span><\/p>\n

An example of a very simple and authentic<\/strong> concept that has stirred controversy in the advertising world is the Jumbo, Jumbo, Jumbo, Jumbo spot<\/strong>… a memorable spot. If you missed it, check it out here<\/a>.<\/span><\/p>\n

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4. Always be aware of technology<\/span><\/strong><\/h3>\n

Have you been enjoying a Heineken beer in Meta? Have you strolled through the spectacular Gucci gardens in Roblox?<\/span><\/p>\n

More and more brands are turning their attention to the Metaverse and digital art<\/strong>, although the market for NFTs at the moment is speculative and seems to be starting to lose its value.<\/span><\/p>\n

But the real benefits lie in the usefulness of smart contracts<\/strong> and the ability for a creator to own their art with all related rights.<\/span><\/p>\n

Marketers should keep an eye on Metaverse and NFTs, you never know what technology will revolutionize the industry.<\/span><\/p>\n

Artificial intelligence will replace the cookie era<\/strong> and help us track the user on a behavioral level<\/strong>. We will be able to understand the user profile much better and offer products, content, or experiences that are more relevant to them, without being intrusive and collecting personal data.<\/span><\/p>\n

One company pioneering AI tracking is Dstllery<\/strong>, you can check it out here<\/a> or watch this<\/a> webinar to understand how it works.<\/span><\/p>\n

Biometric technologies<\/strong> are becoming more and more relevant, many of us use them daily on our phones or smartwatches and fitness wristbands.<\/span><\/p>\n

Biometric Marketing<\/strong> is all about analyzing and tracking user biometrics to improve UX and conversion rates on your website or other set goals.<\/span><\/p>\n

This technology is used in marketing to deliver personalized experiences based on user characteristics and behavior<\/strong>. The analytics process is very complex and can include:<\/span><\/p>\n