{"id":13116,"date":"2022-05-31T12:00:57","date_gmt":"2022-05-31T09:00:57","guid":{"rendered":"https:\/\/minio.ro\/?p=13116"},"modified":"2022-06-15T17:19:41","modified_gmt":"2022-06-15T14:19:41","slug":"top-snack-episode-3","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/top-snack-episode-3\/","title":{"rendered":"TOP Snack \u2013 Episode 3"},"content":{"rendered":"
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This is Snackology! What is Snackology, you say? You’ll find out more about it in episode 3<\/strong> of Creative Chaos: How it’s made<\/strong><\/em>.<\/span><\/p>\n

Creative Chaos<\/strong> is a 4-episode short documentary that set out to bring together the industry people who take part in the production of a communications campaign: from the client to the ad agency, media agencies, director, actors, and freelancers. In short, a video recap of how we pulled off one of the Minio campaigns we’re most proud of: TOP Snack<\/strong><\/a>, in collaboration with Mondel\u0113z (TUC, Oreo)<\/strong> and Macromex (Philadelphia)<\/strong>.<\/span><\/p>\n

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We reached the decisive moment of the campaign: the production of the photo and video materials. To successfully implement a campaign, the spots and packshots have to come out perfectly, but here we were running out of time and with an ambitious plan that included 3 spots, 16 recipes, and dozens of digital formats<\/strong>. Wondering how we did it? Simple, with a dedicated team that didn’t stop until the results aligned with the creative vision.<\/span><\/p>\n

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Can it be done in a single day of shooting? Tudor, our director,<\/strong> has heard that question a thousand times and about as many times he’s answered ‘yes’. That’s exactly what happened for the TOP Snack<\/strong> campaign: we had to shoot 3 stories in one day, in one apartment, with Chef Dexter in the lead role<\/strong>, who is not a professional actor. A thousand takes and 18 hours later, we got all the footage we needed.<\/span><\/p>\n

Watch episode 3 of Creative Chaos: How it’s made<\/strong> on and see how we turned a script into reality in record time!<\/span><\/p>\n