{"id":14077,"date":"2022-12-13T13:00:08","date_gmt":"2022-12-13T10:00:08","guid":{"rendered":"https:\/\/minio.ro\/?p=14077"},"modified":"2023-01-11T18:08:35","modified_gmt":"2023-01-11T15:08:35","slug":"minio-studio-released-in-2022-the-new-communication-platform-socar-motorul-proiectelor-tale","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-released-in-2022-the-new-communication-platform-socar-motorul-proiectelor-tale\/","title":{"rendered":"Minio Studio released in 2022 the new communication platform SOCAR \u2013 \u201dMotorul Proiectelor Tale\u201d"},"content":{"rendered":"
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In early 2022,<\/span> Minio Studio<\/a><\/strong>, a strategic creative agency, won the pitch organized by SOCAR with a 360 approach to launch a new communication platform:<\/span>\u00a0SOCAR – Motorul Proiectelor Tale<\/em>. <\/a><\/strong>This was the beginning of a collaboration that aimed to reposition the petrol station chain on the Romanian market through a series of projects that would convey the brand’s message both online and offline.<\/span><\/p>\n

“We are congratulating the Minio team for the strategic and integrated vision of the proposed concepts. We started this process of selecting a creative agency with clearly defined objectives for the future positioning and communication of the SOCAR brand. There were other good proposals received in the pitch that responded to the brief, making the selection process difficult, but Minio, the selected agency, convinced us through its creative brand positioning proposal and communication platform that it is capable of supporting SOCAR’s efforts to achieve its ambitious goals by demonstrating a well-articulated brand and communication strategy,” <\/em>said Ramin Aliyev<\/strong>, SOCAR Chief Operating Officer<\/strong>.<\/span><\/p>\n

SOCAR brand campaign – \u00ce\u021bi facem plinul cu bucuria de a-\u021bi pune planurile pe roate<\/em><\/span><\/strong><\/h4>\n

The SOCAR brand campaign – \u201d\u00ce\u021bi facem plinul cu bucuria de a-\u021bi pune planurile pe roate\u201d<\/em>, which included a promotional component, was aimed at enterprising people who are always on the go and for whom the car is the main means they need to carry out their plans. For them, SOCAR aimed to become a place where they can find quality fuel and premium car products, but also a place where they can take a break from refuelling and have a quiet coffee on a well-deserved break.<\/span><\/p>\n

The campaign covered all media: from radio, TV, OOH to digital and influencers. The TV spot, which also ran on digital, aimed to illustrate moments in the lives of busy people for whom SOCAR is the place that fuels them with the energy to put their plans into action.<\/span><\/p>\n