{"id":14900,"date":"2023-02-09T11:20:26","date_gmt":"2023-02-09T08:20:26","guid":{"rendered":"https:\/\/minio.ro\/?p=14900"},"modified":"2023-02-08T18:22:23","modified_gmt":"2023-02-08T15:22:23","slug":"twitch-and-other-livestreaming-platforms-about-a-channel-under-exploited-by-romanian-brands","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/twitch-and-other-livestreaming-platforms-about-a-channel-under-exploited-by-romanian-brands\/","title":{"rendered":"Twitch and other livestreaming platforms. About a channel under-exploited by Romanian brands"},"content":{"rendered":"
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In recent years, livestreaming has gained traction with us as well with a number of content creators focusing solely on this type. Of all the platforms, Twitch is the one that is still under-tapped by brands, even though the audiences are there. Uses of the platform go beyond gaming, especially in Romania, where the biggest streamer of the year is reaction and community interaction content.<\/span><\/p>\n

\"\"What is Twitch?
\n<\/strong><\/span><\/h3>\n

Globally Twitch is the world’s leading streaming platform, where people live stream themselves playing various video games, create DIY items, make photo and video editing tutorials or just chat with their communities. It’s the platform where you can do almost anything you can imagine with a camera and a microphone, where brands generally sponsor content or segments, much more than buying ads to run over the video.<\/span><\/p>\n

\"\"The most popular Twitch channels in Romania in numbers <\/strong><\/span><\/h3>\n

(November 2022)
\n<\/strong><\/span><\/h3>\n

FAIAR<\/a><\/strong><\/span>, CREATIVEMONKEYZ<\/a><\/strong><\/span>, ZLAVOG<\/a><\/strong><\/span>, Doctorul_<\/a><\/strong><\/span>, ELMUROROSA<\/a><\/strong><\/span>, reallyrux<\/a><\/strong><\/span>, Sorinsky932<\/a><\/strong><\/span>, Xelly20<\/a><\/strong><\/span>, sabinateodora<\/a><\/strong><\/span>, andapuss<\/a><\/strong><\/span>.\"\"<\/span><\/p>\n

\"\"<\/strong><\/p>\n

\"\"Why you shouldn’t miss being on Twitch?
\n<\/strong><\/span><\/h3>\n
1. Growing platform<\/span><\/strong><\/h5>\n

There is still plenty of room for content creators on Twitch in Romania, although growth on the platform is a bit slower! It’s a good market with a big audience, especially for Gen Z. Even I’m flirting with streaming, I’ve made my setup, downloaded the OBS and I already have a few hours under my belt, almost like pilots.<\/span><\/p>\n

2. Unlimited options for native advertising<\/span><\/strong><\/h5>\n

You can stream on YouTube too, but the options for creators and live chat are far fewer and don’t offer as engaging an environment, although depending on your content niche you can grow many times faster on YouTube.<\/span><\/p>\n

I think the authentic streaming experience happens on Twitch. Youtube, I love you, but they got this.<\/span><\/p>\n

3. Mainstream content creators are already paving the way<\/strong><\/h5>\n

You’ve probably heard of Silviu Faiar or Creative Monkeys, but now we also find R\u0103zvan Exarhu<\/a><\/strong><\/span> or Micutzu with MCN Podcast<\/a><\/span>. Creative Monkeys<\/a><\/span><\/strong> have by far the biggest channel on the platform, with 20+ million views and almost 300k subscribers, which is huge for our country.\"\"<\/span><\/p>\n

<\/h4>\n
4. Twitch is the platform where ambitious amateurs create mini production studios<\/strong><\/h5>\n

For any type of content the most important thing is sound, for example the Shure SM 7 B<\/a><\/strong><\/span> microphone is used by most top content creators. In addition to the microphone, content creators make complex light set-ups, from background lights to those that help with green screen efficiency. Compared to other platforms, on Twitch the camera is less important: generally the streamer’s livefeed is zoomed out to a corner of the screen to create visibility on what they are streaming.<\/span><\/p>\n

\"\"How do you know the streamer you’re watching knows what they’re doing?
\n<\/strong><\/span><\/h3>\n
    \n
  1. He is constant and consistent: he has a live schedule that he never misses. And when he does come, he interacts as much as possible with his audience. Silviu Faiar, for example, has racked up around 60 hours of streaming in the last 30 days, Zl\u0103vog around 40, which works out to an average of 10 hours per week. Each streams approx. 2-3 times a week, which means sessions lasting from 2 to 5 hours per session.<\/span><\/li>\n
  2. He is creating different ways for your audience to enjoy 15 seconds of fame: donation alerts, polls, read comments and respond to them.<\/span><\/li>\n
  3. He is amplifying its content on other channels: after each stream it makes cuts for Youtube, Tik-Tok and Instagram, all with a link to the livestream channel.<\/span><\/li>\n<\/ol>\n

    \"\"How do creators monetize content created on Twitch?
    \n<\/strong><\/span><\/h3>\n
    Creators have 3 sources of revenue on Twitch:<\/h5>\n