{"id":14966,"date":"2023-02-14T11:05:13","date_gmt":"2023-02-14T08:05:13","guid":{"rendered":"https:\/\/minio.ro\/?p=14966"},"modified":"2023-02-14T12:05:21","modified_gmt":"2023-02-14T09:05:21","slug":"an-extensive-sum-up-of-the-2022-conferences-you-may-have-missed","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/an-extensive-sum-up-of-the-2022-conferences-you-may-have-missed\/","title":{"rendered":"An extensive sum-up of the 2022 conferences you may have missed"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h5><strong><span style=\"color: #000000;\">As seen by Marius Marin, Reputation Manager @ Minio Studio!<\/span><\/strong><\/h5>\n<p><span style=\"color: #000000;\">Every conference comes with its pluses and minuses, but the most important thing is to manage to pay enough attention to be able to internalize all that information that you will surely need in your daily work. And if you haven&#8217;t gotten to any of them, don&#8217;t worry: I&#8217;ve gotten to several this year and I can&#8217;t wait to tell you about each one!<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14968 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_1-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Big Idea Conference<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">The Big Idea Conference is all about what&#8217;s new in marketing and advertising. For one day, some of Romania&#8217;s best-known creatives and managers of respected brands came together to share new ideas, relevant experiences and tactics that work. This is the first event since 2022 that I attended. In fact, it was also the first edition of the event.<\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong>the <a style=\"color: #000000;\" href=\"https:\/\/www.isensesolutions.ro\/romanii-stau-pe-telefon-in-timpul-reclamelor-de-la-tv-si-cumpara-produsele-vazute\/\"><span style=\"color: #ff9900;\"><span style=\"color: #ffcc00;\">iSense Solutions study<\/span><\/span><\/a> on Romanians&#8217; TV consumption<\/strong> (presentation by Laura Rosca), from which we learned that in 2022, TV remains the most relevant channel for ads, that 73% of consumers change the channel during ad breaks (compared to 78% in 2016), the main reason given by respondents being that there are too many ads (49% of them said this); Compared to 2016, the percentage of those who play games during ads has also increased, both on their phone (31% vs. 22% in 2016) and on desktop (32% vs. 22% in 2016); also notable is the increase in those who buy things during ad breaks, 13% from smartphone (up 11% from 6 years ago) and 21% from desktop (up 16% from the same period);<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the series of activations <\/strong>presented by Glo, under their &#8220;Rebels with a Cause&#8221; concept;<\/span><\/li>\n<li><span style=\"color: #000000;\">Starcom&#8217;s Andrea Lupu&#8217;s <strong>presentation<\/strong> on &#8220;<strong>reshaping advertising strategies<\/strong>&#8220;, that in 2022 advertising should be more than that: it should be a response to social change, it should be more connected to society and the context in which we live, to people&#8217;s needs and problems.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Presentations from the Big Idea Conference can be seen <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.youtube.com\/playlist?list=PLyxs9GDc93e1zw1Sf7G0q2AxbFDupv4ji\">HERE<\/a><\/strong><\/span>.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>PR &amp; Communication Summit<\/strong><\/span><\/h3>\n<h3><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14984 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_3-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/> <\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">This is an event dedicated to communication and public relations, being an area of great interest for me to see what are the latest trends and perspectives in communication.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14972 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_2-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\">GMP PR&#8217;s Ioana M\u0103noiu&#8217;s <strong>presentation<\/strong> about <strong>Metaverse<\/strong> and the entry of global brands into the virtual universe;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the debate about how the pandemic was for us as people working in agencies<\/strong>, how we felt, how we worked and what matters most now;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>case studies<\/strong> presented by Golin and GRF+ about some of their campaigns and how they used the PR component, e.g.: <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.smark.ro\/articol\/57820\/timp-de-doua-saptamani-bucurestenii-au-trait-o-experienta-dramatica-in-casa-nita\">Casa Ni\u021b\u0103<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.smark.ro\/articol\/60159\/fairo-lanseaza-contabilitate-smart-solutie-care-ii-ajuta-pe-freelanceri-sa\">Fairo<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.iqads.ro\/articol\/55334\/80-dintre-noi-consideram-ca-femeia-trebuie-sa-se-ocupe-de-treburile-casnice\">Fairy<\/a><\/strong><\/span>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Presentations from the Big Idea Conference can be seen <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.youtube.com\/playlist?list=PL6a5k3RB_syK9SI3uqrYyv7E_mdVVeB5j\">AICI<\/a><\/strong><\/span>.<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14970\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Social Media Summer Camp by Biz<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14974 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4.jpg\" alt=\"\" width=\"1920\" height=\"723\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4-1024x386.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_4-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">This was my first participation in a Social Media camp. I was together with Teodora Mihale, Account Manager at the agency. The camp has a mix of learning, networking and fun. During the three days, we participated in a series of conferences, workshops and themed parties.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14993 size-full aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b.jpg\" alt=\"\" width=\"1921\" height=\"723\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b.jpg 1921w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_4b-1536x578.jpg 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong>presentations of influencers<\/strong> as guest speakers, including <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/aluziva\/\">Aluziva<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/mimimp\/\">Mimi<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/rengle.now\/\">Emil Rengle<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/edibrandabura\/\">Edi Brandabura<\/a><\/strong><\/span>: about who they are online, SM best practices and content strategies;<br \/>\n<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the debate between short content<\/strong> (by Aluziva, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/louismflr\/\">Louis Florea<\/a><\/strong><\/span> and Emil Rengle) <strong>and<\/strong> <strong>long content<\/strong> (by <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/manafu.ro\/?hl=en\">Manafu<\/a><\/strong><\/span>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/dj_gojira\/\">Gojira<\/a> <\/strong><\/span>and <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/radu.co\/\">Radu Constantin<\/a><\/strong><\/span>),<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the workshop on briefs<\/strong>, where we were all divided into teams and assigned a brand and a campaign brief to solve. I was in the 5 To Go team, and the challenge was to promote coffee cups from the Retro Grand collection, correlated with music from the 60s, 70s, 80s, 90s and 2000s and having a partnership with Radio Guerilla. It was really exciting &#8211; because it came as a real challenge, just like in the agency, and because we teamed up with various people we hadn&#8217;t worked with in this format before. And our presentations were reviewed by a jury made up of Cristian Manafu, Mihai Bonca and Mugur P\u0103tra\u0219cu;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the theme parties (obviously)<\/strong>: latino, la dolce vita, rebels with a cause, where we &#8220;worked&#8221; as a team and had a lot of fun.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Aftermovie of the SM Summer Camp <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.youtube.com\/watch?v=yQLPD0hEaLQ\">HERE<\/a><\/strong><\/span>.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>VisualFest<\/strong><\/span><\/h3>\n<h3><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14976 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_5-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">VisualFest is dedicated to visual communication, a meeting place for content creators and brands interested in the current trends in Social Media. Every year, creatives, influencers and specialists come together to present their strategies and experiences in visual content creation.<\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong>discussions and debates<\/strong> in different formats and on different topics, such as: t<strong>he discussion about photography and photo content<\/strong> between <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/cristianvasile\/\">Cristian Vasile<\/a><\/strong><\/span> and <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/mihnea.ratte\/\">Mihnea Ratte<\/a><\/strong><\/span>; the one between <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/andreea.balaban\/\">Andreea Balaban<\/a><\/strong><\/span> and <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/maracoman\/\">Mara Coman<\/a><\/strong><\/span> about <strong>beautified visual content<\/strong> and the whole process behind it; the one between <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/andreearetea\/?hl=en\">Andreea Retea<\/a><\/span> <\/strong>and <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/georgianaionescu\/?hl=en\">Georgiana<\/a><\/span> <\/strong>&amp; <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/mariciu\/?hl=en\">Marian (Mariciu) Ionescu<\/a><\/span> <\/strong>&#8211;<strong> beyond being a family<\/strong>, <strong>they are also a team online<\/strong>;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>presentations<\/strong> by <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/andreearetinschi\/?hl=en\">Andreea Retinschi<\/a><\/strong><\/span> (fotograf &amp; content creator), <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/dralexandramircea\/?hl=en\">Alexandra Mircea<\/a><\/strong><\/span> (dentist &amp; content creator) and <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/graure\/?hl=en\">Graure<\/a> <\/strong><\/span>(sneaker artist &amp; content creator) on <strong>how they think about visual content<\/strong>, how they relate to it in their posts and how they each create it for their audience;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>trends and the big 4 in Social Media<\/strong> (YouTube, Facebook, TikTok and Instagram), presented by <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/manafu.ro\/?hl=en\">Cristian Manafu<\/a><\/strong><\/span>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The VisualFest speakers&#8217; presentations can be seen <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.youtube.com\/playlist?list=PLbUMlIAqtRWOODPS5gA50UrQ8obJQt5hn\">HERE<\/a><\/strong><\/span>.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Influencer Marketing Conference<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">It is an event entirely dedicated to influencer marketing &#8211; news in the influencer marketing industry, the collaborative relationship between influencers and brands, case studies of work with influencers (e.g. Samsung and Pepsi at this year&#8217;s edition) and presentations by influencers themselves (e.g. Lorenei Serban reporting on TikTok and what it&#8217;s like to be an influencer on this platform).<\/span><\/p>\n<p><span style=\"color: #000000;\">At this year&#8217;s edition, I participated with my colleagues Patricia B\u0103lan &#8211; Social Media Executive and R\u0103zvan Sarivan &#8211; Digital Account Manager at Minio.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14978 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_6-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong>news <\/strong>presented by Andreea Lupu and Andreea Zanfir about<strong> the power of influence and new data as part of the Starcom <span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.iqads.ro\/articol\/61369\/influenceme-2022-studiul-starcom-romania-care-analizeaza-impactul-generat-de\">InfluenceMe<\/a><\/span> study about influencer marketing in Romania in 2022 <\/strong>and the continuing evolution of the field. 2022 was also the year with the most campaigns with influencers;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>case studies presented by Samsung and Pepsi on how they choose their influencers in the campaign<\/strong>, how they involve them, how they have strengthened relationships with them and have long-term collaborations. Samsung Romania has even formed #TeamGalaxy, a community that includes over 50 influencers that they activate depending on the campaign, the product, the objectives;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>the information<\/strong> presented by Ana Maria Udri\u0219te from <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/avocatoo.ro\/\">Avocatoo<\/a> <\/span><\/strong><span style=\"color: #ffcc00;\"><span style=\"color: #000000;\"><strong>from a legal &amp; juridical perspective<\/strong> of some aspects related to collaborations with influencers: collaboration contract, respect of deliverables, transfer of image rights, exclusivity in the campaign, responsibility for content.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Presentations from the Influencer Marketing Conference can be viewed <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.youtube.com\/playlist?list=PLlwEwgkk8fqOo-Rr9DzGVO2Thg-WGDO3A\">HERE<\/a><\/strong><\/span>.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Webstock Conference<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14980 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_7-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">Even though the event has been going on for several years, this is the first year I have participated in Webstock &#8211; the biggest Social Media and online communication event in Romania.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14982 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8.jpg\" alt=\"\" width=\"1920\" height=\"723\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8-1024x386.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_8-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">I attended the event together with my colleagues Vlad Boera\u0219u &#8211; Creative Strategist and R\u0103zvan Sarivan &#8211; Digital Account Manager in the agency. At the same time, at this year&#8217;s edition, Ioana Mucenic &#8211; CEO Minio gave a presentation about campaigns with Gen Z, exemplifying with case studies about campaigns implemented by us, such as <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/minio.ro\/creative-chaos-by-minio-studio\/\"><em>Creative Chaos<\/em><\/a><\/strong><\/span>, <em>#SkinChat by CeraVe<\/em> and <em>BAT Internship Finance<\/em>.<\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong>discussion about the evolution of Social Media platforms in Romania<\/strong>, especially the explosive growth of TikTok;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Social Media strategies<\/strong> applied and the use of social networks in online campaigns, presented in different cases;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>case studies on campaigns implemented by brands<\/strong>, e.g. Fashion Days, Glo, Spotify.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">After the conference I also participated with a large part of the agency in the Webstock Awards, where this year Minio had 8 nominations, both for internal projects &#8220;<em>Creative Chaos<\/em>&#8221; and &#8220;<em>Minio Content HUB<\/em>&#8220;, but also for campaigns realized with clients Hill&#8217;s Pet Nutrition, BAT, SAMAS Association, CeraVe, Enterprise Rent-A-Car.<\/span><\/p>\n<p><span style=\"color: #000000;\">You can see <\/span><span style=\"color: #ffcc00;\"><b>HERE <\/b><span style=\"color: #000000;\">the aftermovie from the Webstock conference and<\/span><\/span><span style=\"color: #000000;\">\u00a0<\/span><span style=\"color: #ffcc00;\"><b>HERE <\/b><span style=\"color: #000000;\">the aftermovie from the Webstock Awards Gala.<\/span><\/span><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Food Bloggers Conference<\/strong> &#8211; <strong>Winter Edition<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">The Food Bloggers Conference is the event for all those passionate about cooking and blogging alike, bringing together food bloggers, food journalists and photographers, specialists and well-known brands in the industry.<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14996\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1.jpg\" alt=\"\" width=\"1920\" height=\"722\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1-300x113.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1-1024x385.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1-768x289.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-3_ASA_13feb23_9-1-1536x578.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Also for the first time at this event, I was there more as an observer &#8211; to see what&#8217;s being discussed about food content, what the trends are and what activations brands in the industry are still doing. In the meantime, my colleague Ruxandra Custur\u0103, Account Manager at Minio, also came to the event.<\/span><\/p>\n<h5><strong>What caught my attention:<\/strong><\/h5>\n<ul>\n<li><span style=\"color: #000000;\"><strong><em>Eat Share Love<\/em> debate<\/strong> between food content creators <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/misswellington\">Gabriela Dima<\/a><\/span><\/strong>, <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/miruna.lica\">Miruna Lic\u0103<\/a><\/strong><\/span> (FooDiva), <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/andreea_dutia\">Andreea Du\u021bia<\/a><\/strong><\/span> and <span style=\"color: #ffcc00;\"><strong><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/cosanzenele.gatesc\">Amelia Ciuric\u0103 &amp; Maria Lupu<\/a><\/strong><\/span> (Cos\u00e2nzele G\u0103tesc);<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>live cooking moment<\/strong> on stage by chef <strong><span style=\"color: #ffcc00;\"><a style=\"color: #ffcc00;\" href=\"https:\/\/www.instagram.com\/liviu.lambrino\">Liviu Lambrino<\/a><\/span><\/strong>;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>increased public interest<\/strong> in video recipes, with watch time on recipe videos increasing 2.5 times in the last 2 years (according to Think with Google). We found that on TikTok, for example, there are over 3 million users interested in food and over 1 million interested in recipes.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">You can watch <\/span><span style=\"color: #000000;\"><span style=\"color: #ffcc00;\"><b>HERE <\/b><span style=\"color: #000000;\">how it went at the Winter Food Bloggers Conference in 2022.<\/span><\/span><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14970 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg\" alt=\"\" width=\"1920\" height=\"112\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-300x18.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1024x60.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-768x45.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/02\/MI1921_ConfRecap_MM_Blog_1-2_ASA_19dec22_separatorWY-1536x90.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/span><\/p>\n<h5><span style=\"color: #000000;\"><strong>Go for it<\/strong><\/span><\/h5>\n<p><span style=\"color: #000000;\">This would be Marius&#8217; advice to you. Every event, be it more niche or generalist, comes with learnings and the opportunity to make connections with industry specialists and, of course, practices that you can take into account in your daily projects. So do your research and your list of events of interest, according to your criteria, and go to those events that tick as many of the topics you care about as possible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As seen by Marius Marin, Reputation Manager @ Minio Studio! Every conference comes with its pluses and minuses, but the most important thing is to manage to pay enough attention to be able to internalize all that information that you will surely need in your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,231,570],"tags":[15,221,287,317,328,342,707,747,748,749,750,751,752,753],"class_list":["post-14966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-team","category-advertising-en","tag-advertising","tag-minio-studio","tag-publicitate-2","tag-webstock-2","tag-minio-2","tag-pr","tag-social-media-en","tag-marketing-events","tag-social-media-summer-camp-en","tag-pr-communication-summit-en","tag-big-idea-conference-en","tag-visualfest-en","tag-influencer-marketing-conference-en","tag-food-bloggers-conference-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An extensive sum-up of the 2022 conferences you may have missed - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/an-extensive-sum-up-of-the-2022-conferences-you-may-have-missed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An extensive sum-up of the 2022 conferences you may have missed - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"As seen by Marius Marin, Reputation Manager @ Minio Studio! 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