{"id":16525,"date":"2024-01-16T15:27:05","date_gmt":"2024-01-16T12:27:05","guid":{"rendered":"https:\/\/minio.ro\/?p=16525"},"modified":"2024-01-16T19:58:00","modified_gmt":"2024-01-16T16:58:00","slug":"minio-studio-and-coca-cola-hbc-launch-a-new-creative-chaos-series","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-and-coca-cola-hbc-launch-a-new-creative-chaos-series\/","title":{"rendered":"Minio Studio and Coca-Cola HBC launch a new Creative Chaos series about an international employer branding campaign"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h5><span style=\"color: #000000;\">The strategic creative agency <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/minio.ro\/en\/portfolio\/\">Minio Studio<\/a><\/strong><\/span> has launched a new <strong><span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buzz.minio.ro\/creative-chaos\">Creative Chaos<\/a><\/span><\/strong> series, this time in partnership with Coca-Cola HBC. Creative Chaos is a short documentary in the &#8216;how it&#8217;s made&#8217; genre that reveals the behind-the-scenes of creating a campaign, from the pitch or brief stage to evaluating the results. The content series includes interviews with those who have actually worked on the project &#8211; both from the agency and the client side &#8211; ensuring that all participants are authentic, not actors.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15228 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg\" alt=\"\" width=\"1920\" height=\"111\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-300x17.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1024x59.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-768x44.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1536x89.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/h5>\n<p><span style=\"color: #000000;\"><strong>You can watch the series here: <a href=\"https:\/\/buzz.minio.ro\/creative-chaos\"><span style=\"color: #ff9900;\">https:\/\/buzz.minio.ro\/creative-chaos<\/span><\/a><\/strong><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Take a look at the trailer! <\/strong><\/span><\/h3>\n<h3><span style=\"color: #000000;\"><strong><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/t2j_gZ1LdsU?si=m5u6TVoEdV1nraPH\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15228 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg\" alt=\"\" width=\"1920\" height=\"111\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-300x17.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1024x59.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-768x44.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1536x89.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/strong><\/span><span style=\"color: #000000;\"><strong>Creative Chaos about the International Leadership Trainee Program by Coca-Cola HBC<\/strong><\/span><\/h3>\n<h3><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16531 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic.png\" alt=\"\" width=\"3860\" height=\"2160\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic.png 3860w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic-300x168.png 300w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic-1024x573.png 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic-768x430.png 768w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Bring-Your-Own-Magic-1536x860.png 1536w\" sizes=\"(max-width: 3860px) 100vw, 3860px\" \/><\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">This new series tells the story behind the creation of ILTP (International Leadership Trainee Program by Coca-Cola HBC), an early-talent recruitment program conducted in 23 countries. Minio Studio won a pitch, becoming the employer branding agency for Coca-Cola HBC, and ILTP was its first major project.<\/span><\/p>\n<p><span style=\"color: #000000;\">Creative Chaos highlights the entire journey of the working process, starting from the early stages of the pitch and extending to the actual implementation and results evaluation. This short series provides viewers with the opportunity to follow interviews with senior professionals from Coca-Cola HBC, who transparently reveal the objectives and challenges faced during the creation of the ILTP program. The Minio Studio team adds even more depth to the narrative through a blend of professional and personal insights, offering a fresh and authentic perspective on collaborating with an international client of such scale.<\/span><\/p>\n<p><span style=\"color: #000000;\">The launch campaign for ILTP \u2013 <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/www.youtube.com\/watch?v=3q3RQAcLdVM\"><em>Bring Your Own Magic<\/em><\/a> <\/strong><\/span>\u2013 has already received 6 awards, both locally and internationally, and has multiple nominations, including the prestigious RAD UK festival, where the winners will be announced on January 25. You can see the awards won by this project <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/minio.ro\/en\/minio-studio-concluded-2023-with-11-awards\/\">here<\/a><\/strong><\/span>.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16533 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos.png 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos-300x169.png 300w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos-1024x576.png 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos-768x432.png 768w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Creative-Chaos-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><em>&#8220;Even after 20 years of experience, working on the development of ILTP was a moment of professional pride for me. It is a complex project, and I believe its success depended greatly on the relationship we had with the Coca-Cola HBC team \u2013 a blend of professionalism and humanity that I find quite rare. But that doesn&#8217;t mean it was an easy project; on the contrary. I particularly appreciate the client&#8217;s openness to participate in this project, which is essentially an exercise in transparency and vulnerability that few are comfortable undertaking. So, I invite you to watch it with an open heart&#8221;<\/em> stated Ioana Mucenic, CEO of Minio Studio &amp; Maker Studio.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">Creative Chaos by Coca-Cola HBC &amp; Minio Studio is the second series within this project. The first project showcased the story of the <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/minio.ro\/en\/creative-chaos-by-minio-studio\/\"><em>TOP Snack<\/em><\/a><\/strong><\/span> campaign, developed by Minio Studio in collaboration with Mondel\u0113z and Macromex.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15228 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg\" alt=\"\" width=\"1920\" height=\"111\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-300x17.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1024x59.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-768x44.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1536x89.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Minio Studio &#8211; The Most Awarded Agency at the Employer Branding Awards<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">With the series of awards received at the Employer Branding Awards in 2023, <strong>Minio Studio emerged as the most awarded agency in this competition<\/strong>. It is evidence of the expertise the agency has developed in the field of Employer Branding, despite it not being its exclusive specialization.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16529 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023.jpg\" alt=\"\" width=\"2000\" height=\"1719\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023.jpg 2000w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023-300x258.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023-1024x880.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023-768x660.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2024\/01\/Employer-Branding-Awards-2023-1536x1320.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15228 aligncenter\" src=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg\" alt=\"\" width=\"1920\" height=\"111\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB.jpg 1920w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-300x17.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1024x59.jpg 1024w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-768x44.jpg 768w, https:\/\/minio.ro\/wp-content\/uploads\/2023\/03\/MI1921_StartWhy_Vlad_Blog_1-1_ASA_31mar23_separatorWB-1536x89.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>_______<\/em><\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>ABOUT MINIO STUDIO<\/strong><\/span><\/h4>\n<p><em><span style=\"color: #000000;\">Minio Studio is a strategic creative agency. Launched in 2016 by Ioana Mucenic and Paul Cotor, the agency now boasts a team of 25 professionals, complemented by an extensive ecosystem of collaborators with specific expertise. The agency has over 30 local an international awards, ranging from Effie, to Webstock, Romanian PR Award, Digital Communication Awards and many more.<\/span> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The strategic creative agency Minio Studio has launched a new Creative Chaos series, this time in partnership with Coca-Cola HBC. Creative Chaos is a short documentary in the &#8216;how it&#8217;s made&#8217; genre that reveals the behind-the-scenes of creating a campaign, from the pitch or brief [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,570,571],"tags":[221,520,609,628,633,922,960],"class_list":["post-16525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-advertising-en","category-business-en","tag-minio-studio","tag-minio-studio-ro-en","tag-creative-chaos-en","tag-employer-branding-en","tag-creative-chaos-en-2","tag-coca-cola-hbc-en","tag-international-campaign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Minio Studio and Coca-Cola HBC launch a new Creative Chaos series about an international employer branding campaign - 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