{"id":2534,"date":"2019-07-24T10:27:25","date_gmt":"2019-07-24T10:27:25","guid":{"rendered":"http:\/\/aoki.select-themes.com\/?p=2534"},"modified":"2022-09-20T20:28:59","modified_gmt":"2022-09-20T17:28:59","slug":"innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/","title":{"rendered":"[\u00cennoirea \u00een industrie] Ana Velea (Minio): Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj"},"content":{"rendered":"
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[vc_row][vc_column][vc_column_text]La \u00eenceput de drum exist\u0103 riscul s\u0103 \u00ee\u021bi prinzi urechile \u00eentr-un aparent cerc vicios. Angajatorii vor s\u0103 ai experien\u021b\u0103 \u00een domeniu pentru a te primi la ei \u00een echip\u0103. Dar dac\u0103 nimeni nu te angajeaz\u0103 f\u0103r\u0103 experien\u021b\u0103 cum ar trebui s\u0103 o ob\u021bii?<\/em><\/p>\n

Ve\u0219ti bune vin de la\u00a0<\/em>Ana Velea<\/em><\/strong>, Head of Operations la Minio. Lipsa de experien\u021b\u0103 nu mai reprezint\u0103 un dezavantaj, at\u00e2ta timp c\u00e2t e \u00eenlocuit\u0103 de curiozitate, pasiuni diverse \u0219i g\u00e2ndire critic\u0103. Chiar \u0219i c\u00e2nd nu st\u0103p\u00e2nesc deja toate competen\u021bele necesare \u00een domeniu, genera\u021biile care vin din urm\u0103 au un poten\u021bial generos de idei fresh \u0219i este de datoria angajatorilor s\u0103 vad\u0103 programele dedicate dezvolt\u0103rii tinerilor ca pe o investi\u021bie pe termen lung. A nu se aplica principiile de Instant return on investment.<\/em><\/p>\n

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Care\u00a0sunt\u00a0principalele atribute pe\u00a0care\u00a0le c\u0103uta\u021bi\u00a0la\u00a0un t\u00e2n\u0103r care vrea s\u0103\u00a0se\u00a0angajeze \u00een agen\u021bie? Cum difer\u0103\u00a0acestea\u00a0\u00een func\u021bie de departament?<\/strong><\/p>\n

Interviurile cu reprezentan\u021bii genera\u021biei Z sunt cu adev\u0103rat o c\u0103l\u0103torie \u00een viitor. Un t\u00e2n\u0103r care vrea s\u0103 se angajeze \u00een agen\u021bie nu are un portofoliu de lucr\u0103ri, un parcurs de munc\u0103 sau experien\u021be controversate care i-au f\u0103cut un bagaj de limite.<\/p>\n

Un t\u00e2n\u0103r care vrea s\u0103 fac\u0103 publicitate are un calup de visuri despre care sigur vrei s\u0103-\u021bi povesteasc\u0103 \u00een file c\u00e2t mai detaliate. \u00cel vei cunoa\u0219te prin prisma a ceea ce \u00ee\u0219i dore\u0219te s\u0103 fie \u0219i nu din unghiul realiz\u0103rilor curente. Dac\u0103 \u00ee\u021bi vorbe\u0219te despre cum \u00ee\u0219i dore\u0219te el s\u0103 schimbe lumea prin puterea ideilor, atunci \u0219tii c\u0103 ai bifat dou\u0103 atribute importante f\u0103r\u0103 de care nu po\u021bi reu\u0219i \u00een industria creativ\u0103: pasiunea \u0219i determinarea.<\/em><\/p>\n

Tinerii acestei genera\u021bii au crescut \u00eentr-o avalan\u0219\u0103 de informa\u021bii, apreciez curiozitatea<\/em> ca fiind unul dintre atributele esen\u021biale. Curiozitatea este sursa inspira\u021biei, iar \u00eentr-o societate care ne oblig\u0103 s\u0103 interac\u021bion\u0103m \u00een mod haotic cu o multitudine de canale, este important ca tinerii s\u0103 \u00ee\u0219i selecteze un con\u021binut de calitate \u0219i s\u0103 diferen\u021bieze atent sursele de informa\u021bii.<\/p>\n

Pentru mine, ca recrutor la Minio, ce face diferen\u021ba \u00eentre un t\u00e2n\u0103r fain pe care l-am \u00eent\u00e2lnit la interviu \u0219i acel t\u00e2n\u0103r pe care mi-l doresc \u00een echip\u0103 este unicitatea<\/em>. Caut \u00een secret s\u0103 identific toate acele elemente care creeaz\u0103 un personaj unic, pentru c\u0103 \u00eemi doresc s\u0103 aduc c\u00e2t mai mult\u0103 diversitate \u00een echip\u0103.<\/p>\n

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Mul\u021bi\u00a0tineri\u00a0v\u0103d\u00a0lipsa\u00a0de experien\u021b\u0103 drept cel\u00a0mai\u00a0mare\u00a0dezavantaj\u00a0la\u00a0\u00eenceput de drum. C\u00e2t de\u00a0important\u0103 este experien\u021ba pentru un t\u00e2n\u0103r\u00a0care\u00a0caut\u0103 un job \u00een comunicare\/publicitate? E valabil\u0103 doar experien\u021ba \u00een domeniu\u00a0sau\u00a0\u0219i voluntariat\/internshipuri\/experien\u021b\u0103 \u00een alte domenii?<\/strong><\/p>\n

Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj, dac\u0103 e\u0219ti un angajator conectat la vremurile \u00een care tr\u0103im. Dac\u0103 e\u0219ti fa\u021b\u0103 \u00een fa\u021b\u0103 cu un t\u00e2n\u0103r la \u00eenceput de drum, \u00eenseamn\u0103 c\u0103 recrutezi pentru internship-uri sau pozi\u021bii entry-level \u0219i mai \u00eenseamn\u0103 c\u0103 ai evaluat corect ce \u00ee\u021bi dore\u0219ti s\u0103 ob\u021bii de la acest t\u00e2n\u0103r, \u00een interiorul agen\u021biei. Un t\u00e2n\u0103r la \u00eenceput de drum vine cu idei fresh, inovatoare \u0219i poate avea solu\u021bii sau exemple din experien\u021ba proprie f\u0103r\u0103 prea mari dificult\u0103\u021bi. La un t\u00e2n\u0103r conteaz\u0103 s\u0103 aib\u0103 curiozitatea de a explora c\u00e2t mai multe domenii de activitate, nu numai pe cel pentru care aplic\u0103. Asta face ca alegerea lui s\u0103 fie \u0219i mai asumat\u0103. Orice experien\u021b\u0103 care \u00eel \u00eembog\u0103\u021be\u0219te profesional sau spiritual merit\u0103 trecut\u0103 \u00een CV. Recrutorii nu se mai uit\u0103 la experien\u021ba profesional\u0103, se uit\u0103 la om! Este important pentru un t\u00e2n\u0103r la \u00eenceput de drum s\u0103 \u00ee\u0219i v\u00e2nd\u0103 \u00een fa\u021ba angajatorului cea mai frumoas\u0103 resurs\u0103 pe care o de\u021bine: poten\u021bialul.<\/em><\/p>\n

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C\u00e2t de\u00a0important\u00a0este\u00a0ca\u00a0un t\u00e2n\u0103r\u00a0care\u00a0\u00ee\u0219i depune CV-ul s\u0103 aib\u0103 \u00een spate o facultate \u00een domeniu? Ce impresie\u00a0ai\u00a0despre evolu\u021bia felului \u00een care\u00a0sunt\u00a0preg\u0103\u021bi\u021bi studen\u021bii\u00a0din\u00a0sfera\u00a0comunic\u0103rii \u00een ultimii ani? Este facultatea un instrument bun de preg\u0103tire pentru provoc\u0103rile domeniului ast\u0103zi?<\/strong><\/p>\n

Pentru un t\u00e2n\u0103r este important s\u0103 studieze. O form\u0103 c\u00e2t mai \u00eenalt\u0103 de studii absolvit\u0103 constituie un avantaj informa\u021bional \u0219i experen\u021bial \u00een fa\u021ba oric\u0103rui angajator. Pe scurt, absolvirea unei facult\u0103\u021bi spune despre tine c\u0103 e\u0219ti preg\u0103tit pentru pia\u021ba muncii, pentru c\u0103 tocmai ce ai absolvit cu succes primul t\u0103u angajament pe termen lung: \u0219coala! C\u0103tre orice domeniu s-ar \u00eendrepta un t\u00e2n\u0103r, important este s\u0103 finalizeze! Poate c\u0103 atunci c\u00e2nd a ales o form\u0103 de \u00eenv\u0103\u021b\u0103m\u00e2nt anume, nu a \u0219tiut exact ce vrea s\u0103 se fac\u0103 ca om mare. Sau poate s-a r\u0103zg\u00e2ndit pe parcurs… \u0219i asta e super ok! Sunt o mul\u021bime de ingineri \u00een industria de publicitate. De re\u021binut \u00eens\u0103 c\u0103 atunci c\u00e2nd te apuci de ceva, este util s\u0103 o faci la capacitatea ta maxim\u0103. S\u0103 te apuci s\u0103 studiezi ceva \u0219i s\u0103 nu termini nimic nu prea spune lucruri bune despre tine, oric\u00e2t de mult\u0103 confuzie ar aduce multitudinea de op\u021biuni. Noi am avut experien\u021be frumoase cu tineri proasp\u0103t \u0219coli\u021bi \u00een comunicare, iar facultatea r\u0103m\u00e2ne f\u0103r\u0103 \u00eendoial\u0103 un instrument important de preg\u0103tire \u00een domeniu. Dar dac\u0103 nu ai terminat \u00een domeniu \u0219i vrei totu\u0219i s\u0103 lucrezi \u00een publicitate, se poate! Se pot completa studiile cu anumite cursuri de specialitate sau chiar cu dib\u0103cie autodidact\u0103.<\/p>\n

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Cum\u00a0se\u00a0integreaz\u0103\u00a0noua\u00a0genera\u021bie \u00een\u00a0agen\u021bie? Ce proces de training\/integrare\u00a0ave\u021bi pentru oamenii noi\u00a0din\u00a0echip\u0103?\u00a0Care\u00a0sunt\u00a0dificult\u0103\u021bile\/provoc\u0103rile\u00a0procesului?<\/strong><\/p>\n

La Minio am lucrat cu tineri \u00eenc\u0103 din primul an de existen\u021b\u0103, c\u00e2nd nu aveam programe interne de training \u0219i eram extrem de focusa\u021bi pe dezvoltarea business-ului. Chiar \u0219i atunci am \u00een\u021beles c\u0103 este responsabilitatea noastr\u0103 s\u0103 cre\u0219tem tineri \u00een industrie \u0219i am deschis primul program de internship pe var\u0103. Noua genera\u021bie se integreaz\u0103 perfect \u00een agen\u021bie, dac\u0103 a\u0219tept\u0103rile tale ca angajator sunt \u00een linie cu ce au ei de oferit \u0219i dac\u0103 ai intern o cultur\u0103 organiza\u021bional\u0103 \u00een pas cu realitatea vremurilor. Un angajator va considera dificil\u0103 angajarea unui t\u00e2n\u0103r, dac\u0103 g\u00e2nde\u0219te \u00een termeni de \u201eInstant Return on Investment\u201d. Dac\u0103 noi ca angajatori \u00een\u021belegem rolul nostru de mentori \u0219i ne-o asum\u0103m ca pe o investi\u021bie pe termen lung, atunci ne vom bucura \u00eempreun\u0103 mai mult de c\u0103l\u0103torie \u0219i nu de destina\u021bie. Ne m\u00e2ndrim cu faptul c\u0103, \u00een urma programelor de internship, mul\u021bi dintre tinerii comunic\u0103rii au semnat prima lor \u00eenrolare oficial\u0103 \u00een pia\u021ba muncii la Minio. Ne sim\u021bim responsabili fa\u021b\u0103 de ei \u00een a le crea o experin\u021b\u0103 c\u00e2t mai frumoas\u0103 \u0219i \u00een acela\u0219i timp util\u0103 pentru viitorul industriei de publicitate.<\/p>\n

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O parte foarte important\u0103 a culturii noastre organiza\u021bionale este bazat\u0103 pe learning. Programul Minio Academy este un concept de learning intern, menit s\u0103 dezvolte \u0219i s\u0103 completeze cuno\u0219tin\u021bele colegilor, fie c\u0103 vorbim de seniori sau tineri. La cum evolueaz\u0103 lucrurile \u00een societate, \u00een general, \u0219i m\u0103 refer aici la tehnologizare si digitalizare, nu este deloc o idee bun\u0103 s\u0103 batem pasul pe loc \u0219i s\u0103 ne limit\u0103m profesional la experien\u021b\u0103. Programul de learning Minio Academy are \u00een focus dou\u0103 obiective importante: cre\u0219terea calitativ\u0103 \u0219i cantitativ\u0103 a know-how-ului intern \u0219i alinierea oamenilor la obiectivele interne de business, ca parte a felului \u00een care cre\u0219tem intern cultura organiza\u021bional\u0103. Investim at\u00e2t \u00een traininguri interne, \u00een care reu\u0219im s\u0103 ne bucur\u0103m de prezen\u021ba unor profesioni\u0219ti \u00een domeniu, c\u00e2t \u0219i \u00een participarea oamenilor la diferite workshopuri sau conferin\u021be de profil. Prin urmare, suntem preg\u0103ti\u021bi s\u0103 absorbim viitori tineri ai industriei \u0219i avem resurse interne pentru a-i preg\u0103ti \u00een domeniu.<\/p>\n

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Cum\u00a0ai\u00a0descrie,\u00a0din\u00a0experien\u021bele\u00a0de interviu de p\u00e2n\u0103 acum, c\u0103 este\u00a0perceput\u0103\u00a0publicitatea\u00a0ca\u00a0domeniu de c\u0103tre noile genera\u021bii?\u00a0Cu ce industrii concureaz\u0103 pentru a atrage aten\u021bia\u00a0tinerilor?<\/strong><\/p>\n

Lucrul care m\u0103 suprinde cel mai pl\u0103cut la tineri este c\u0103 ei v\u0103d publicitatea ca pe un mijloc de a schimba mentalit\u0103\u021bi \u0219i de a promova diverse ini\u021biative culturale al\u0103turi de branduri. Majoritatea tinerilor vor s\u0103 promoveze un anumit stil de via\u021b\u0103 \u0219i s\u0103 creeze adev\u0103rate mi\u0219c\u0103ri culturale. Vor s\u0103 fac\u0103 lumea un loc mai bun, iar publicitatea este un instrument bun prin care \u00ee\u0219i pot \u00eendeplini acest vis. \u00cen plus fa\u021b\u0103 de celelalte domenii, publicitatea le ofer\u0103 varietate, dinamic\u0103 \u0219i c\u0103i concrete prin care pot s\u0103 \u00ee\u0219i ating\u0103 obiectivele.<\/p>\n

Dac\u0103 ne uit\u0103m la topul celor mai dori\u021bi angajatori \u00een 2019, o s\u0103 vedem de unde vine concuren\u021ba. De fapt, cred c\u0103 nu mai vorbim neap\u0103rat de industrii ci de angajatori. Preferin\u021bele tinerilor se \u00eendreapt\u0103 c\u0103tre companii care le ofer\u0103 resursele necesare pentru a-\u0219i \u00eendeplini visurile, iar multina\u021bionalele creeaz\u0103 cadrul cultural perfect pentru ace\u0219tia. Cred c\u0103 exist\u0103 o anumit\u0103 tipologie pentru fiecare industrie. Nu simt c\u0103 industria publicit\u0103\u021bii este \u00een pericol de a pierde for\u021b\u0103 de munc\u0103, \u00een favoarea altor industrii, pentru nevoia tinerilor de a performa \u00eentr-o industrie anume ci mai degrab\u0103 pentru capacitatea financiar\u0103 mai mare cu care corpora\u021biile recruteaz\u0103 tineri \u0219i cultura organiza\u021bional\u0103 care faciliteaz\u0103 creativitatea, motiva\u021bia \u0219i bucuria de a lucra.<\/p>\n

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Ce \u021bi-ai\u00a0dori s\u0103 \u0219tie un t\u00e2n\u0103r \u00eenainte s\u0103 vin\u0103\u00a0la\u00a0interviu la voi? Ce sfaturi le\u00a0dai\u00a0pentru viitoarele lor interviuri?<\/strong><\/p>\n

Mi-ar pl\u0103cea ca un t\u00e2n\u0103r care vine la interviu, la Minio, s\u0103 aib\u0103 cel pu\u021bin un vis \u0219i s\u0103 mi-l povesteasc\u0103 cu pasiune. A\u0219 vrea s\u0103 nu se simt\u0103 timorat de lipsa de experien\u021b\u0103 \u0219i s\u0103 \u00eencerce s\u0103 \u00ee\u0219i completeze profilul cu c\u00e2t mai multe experien\u021be sau ini\u021biative pe cont propriu. Industria aceasta pune accent pe creativitate, a\u0219a c\u0103 \u00eei \u00eencurajez s\u0103 se prezinte c\u00e2t mai informal \u0219i autentic. A\u0219 vrea s\u0103 \u0219tie c\u0103 la Minio nu este numai despre ceea ce e\u0219ti, ci \u0219i despre ceea ce \u00ee\u021bi dore\u0219ti s\u0103 fii. Este important s\u0103 vorbeasc\u0103 c\u00e2t mai mult despre ei, despre pasiunile lor \u0219i despre ac\u021biuni concrete pe care le au pentru a \u0219i le sus\u021bine. Dac\u0103 a\u0219 fi un biciclist pasionat, a\u0219 avea la mine 2-3 poze din competi\u021bii de profil la care am participat. Dac\u0103 a\u0219 vrea s\u0103 fac spoturi TV, cu siguran\u021b\u0103 a\u0219 enumera rapid cel pu\u021bin 20 de exemple de reclame care mi-au pl\u0103cut. Este important ca tinerii s\u0103 fac\u0103 diferen\u021ba \u00eentre \u201e\u00eemi doresc un job\u201d \u0219i \u201eHey! Uite c\u00e2te sunt dispus s\u0103 fac pentru a-mi \u00eendeplini acest vis\u201d.<\/p>\n

Sursa:<\/strong>\u00a0https:\/\/bit.ly\/2P99ThD<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]La \u00eenceput de drum exist\u0103 riscul s\u0103 \u00ee\u021bi prinzi urechile \u00eentr-un aparent cerc vicios. Angajatorii vor s\u0103 ai experien\u021b\u0103 \u00een domeniu pentru a te primi la ei \u00een echip\u0103. Dar dac\u0103 nimeni nu te angajeaz\u0103 f\u0103r\u0103 experien\u021b\u0103 cum ar trebui s\u0103 o ob\u021bii? Ve\u0219ti bune […]<\/p>\n","protected":false},"author":1,"featured_media":13643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,571],"tags":[15,26,77],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-business-en","tag-advertising","tag-design","tag-technology"],"yoast_head":"\n[\u00cennoirea \u00een industrie] Ana Velea (Minio): Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u00cennoirea \u00een industrie] Ana Velea (Minio): Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]La \u00eenceput de drum exist\u0103 riscul s\u0103 \u00ee\u021bi prinzi urechile \u00eentr-un aparent cerc vicios. Angajatorii vor s\u0103 ai experien\u021b\u0103 \u00een domeniu pentru a te primi la ei \u00een echip\u0103. Dar dac\u0103 nimeni nu te angajeaz\u0103 f\u0103r\u0103 experien\u021b\u0103 cum ar trebui s\u0103 o ob\u021bii? Ve\u0219ti bune […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/\" \/>\n<meta property=\"og:site_name\" content=\"Minio Studio\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T10:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T17:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minio.ro\/wp-content\/uploads\/2019\/06\/MI1921_headereTemplate_1-2_ASA_09sep22_72.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"minio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"minio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/\",\"url\":\"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/\",\"name\":\"[\u00cennoirea \u00een industrie] Ana Velea (Minio): Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj - 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Minio Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minio.ro\/en\/innoirea-in-industrie-ana-velea-minio-lipsa-de-experienta-nu-mai-constituie-deloc-un-dezavantaj\/","og_locale":"en_US","og_type":"article","og_title":"[\u00cennoirea \u00een industrie] Ana Velea (Minio): Lipsa de experien\u021b\u0103 nu mai constituie deloc un dezavantaj - Minio Studio","og_description":"[vc_row][vc_column][vc_column_text]La \u00eenceput de drum exist\u0103 riscul s\u0103 \u00ee\u021bi prinzi urechile \u00eentr-un aparent cerc vicios. 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