{"id":3712,"date":"2019-05-29T10:17:49","date_gmt":"2019-05-29T10:17:49","guid":{"rendered":"http:\/\/aoki.select-themes.com\/?p=3712"},"modified":"2022-09-21T11:29:17","modified_gmt":"2022-09-21T08:29:17","slug":"campanii-memorabile-impresii-din-agentii-minio-studio","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/","title":{"rendered":"Campanii memorabile, impresii din agen\u0163ii: Minio Studio"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]<\/p>\n

Ast\u0103zi a sosit r\u00e2ndul celor de la Minio Studio s\u0103 ne povesteasc\u0103 despre una dintre campaniile lor preferate. Detalii despre care a fost povestea din spatele\u00a0acesteia \u015fi rezultatele ob\u0163inute, ne ofer\u0103 Cristiana Pan\u0103 \u2013 Head of Strategy.<\/p>\n

Minio Studio este o agen\u021bie decis\u0103 s\u0103 dezvolte campanii de comunicare curajoase \u0219i autentice. Pe l\u00e2ng\u0103 campaniile de comunicare integrate, agen\u021bia deruleaz\u0103 \u0219i proiecte inovatoare de tehnologie.\u00a0Minio Studio aduce la un loc 23 de oameni, cu experien\u021b\u0103 \u00een arii diferite, condu\u0219i de Ioana Mucenic, un antreprenor nativ, cu 15 ani de experien\u021b\u0103 \u0219i cu pasiune pentru calitate \u0219i inova\u021bie.<\/em><\/p>\n

Cum se nume\u0219te campania \u0219i care e produsul din spate?<\/strong><\/h4>\n

Campania se nume\u0219te \u201eInglorious fruits and vegetables\u201d \u0219i \u00eei apar\u021bine lui\u00a0Intermarch\u00e9. De altfel, campaniile lor sunt mereu o surs\u0103 de inspira\u021bie pentru mine. Punctual, campania are \u00een spate categoria de legume \u0219i fructe proaspete pe care cei de la\u00a0Intermarch\u00e9\u00a0\u00eencearc\u0103 s\u0103 o \u201esalveze\u201d. E vorba despre ignoratele fructe \u0219i legume care nu arat\u0103 conform \u201estandardelor de frumuse\u021be alimentar\u0103\u201d.<\/p>\n

\u00cen ce context a fost lansat\u0103?<\/b><\/h4>\n

Intermarch\u00e9, unul dintre cele mai mari lan\u021buri de supermarket-uri din Fran\u021ba, a ajuns la concluzia c\u0103 un motiv important pentru care se risipe\u0219te foarte mult\u0103 m\u00e2ncare este pentru c\u0103 oamenii evit\u0103 s\u0103 cumpere \u0219i s\u0103 consume fructe \u0219i legume care nu arat\u0103 frumos, de pus \u00een revist\u0103.<\/p>\n

Tone de m\u00e2ncare ajung la gunoi pentru c\u0103 subcon\u0219tient oamenii judec\u0103 m\u00e2ncarea dup\u0103 ni\u0219te standarde nerealiste, mai precis, potrivit Comisiei Europene, risipa s-ar situa la 100 de milioane de tone pe an \u00een UE.<\/p>\n

Care a fost challenge-ul?<\/b><\/h4>\n

S\u0103-i convingi pe oamenii care tr\u0103iesc \u00een epoca Instagram \u0219i like-able s\u0103 consume alimente care n-ar ar\u0103ta bine, indiferent ce filtru ai pune peste poz\u0103, e o provocare \u00een sine. Unde mai pui c\u0103 m\u00e2nc\u0103m \u0219i cu ochii \u0219i aspectul conteaz\u0103 extraordinar de mult c\u00e2nd ne uit\u0103m \u00een farfurie sau \u00een punga de cump\u0103r\u0103turi.<\/p>\n

Care a fost mesajul principal comunicat?<\/b><\/h4>\n

C\u0103 indiferent de aspect, legumele \u0219i fructele au acelea\u0219i propriet\u0103\u021bi \u0219i arome ca \u201esuratele\u201d lor mai frumoase. Ba mai mult, cu c\u00e2t mai asimetric \u0219i mai ciudat, cu at\u00e2t mai natural \u0219i mai credibil c\u0103 acele produse vin dintr-o surs\u0103 sigur\u0103.<\/p>\n

Care a fost publicul \u021bint\u0103?<\/b><\/h4>\n

Practic oricine a trecut pragul supermarket-ului\u00a0Intermarch\u00e9\u00a0\u0219i a vrut s\u0103 cumpere o legum\u0103 sau un fruct, dar un impact major l-a avut asupra oamenilor interesa\u021bi de alimenta\u021bie, salvarea resurselor \u0219i asupra p\u0103rin\u021bilor care se str\u0103duiesc s\u0103-\u0219i conving\u0103 copiii s\u0103 m\u0103n\u00e2nce legume \u0219i fructe indiferent de aspectul acestora.<\/p>\n

Transpun\u00e2nd mai departe mesajul de comunicare, putem s\u0103 ajungem \u0219i la concluzia c\u0103 au atins \u0219i mai mult public prin a \u00eei face s\u0103 con\u0219tientizeze c\u0103 noile standarde nerealiste de frumuse\u021be ajung s\u0103 se r\u0103sfr\u00e2ng\u0103 chiar \u0219i asupra obiceiurilor noastre alimentare.<\/p>\n

Cum s-a desf\u0103\u0219urat campania?<\/b><\/h4>\n

Au comunicat masiv \u00een in-store, la raft \u0219i \u00een celelalte zone ale supermarket-urilor, c\u00e2t \u0219i \u00een digital, folosind imagini \u0219i clipuri video cu legume \u0219i fructe imperfecte. Strategia a fost de a educa \u0219i produce\u00a0un bulg\u0103re de emo\u021bie \u0219i con\u0219tientizare, concretizat \u00een sute de prelu\u0103ri \u00een pres\u0103 \u0219i mii de reac\u021bii \u00een online, traduse \u00een v\u00e2nzarea acestor produse.<\/p>\n

Ce \u021bi s-a p\u0103rut de\u0219tept la campania asta?<\/b><\/h4>\n

Insight-ul m-a cucerit din prima: risipa de alimente pe considerente de frumuse\u021be fiind un aspect la care contribuim cu to\u021bii, con\u0219tient sau nu. Ca s\u0103 nu mai spun c\u0103 au g\u0103sit un mod foarte dr\u0103gu\u021b de a reda glorie acestor legume \u0219i fructe at\u00e2t de evitate.<\/p>\n

Cel mai mult mi-a pl\u0103cut c\u0103\u00a0Intermarch\u00e9\u00a0a ar\u0103tat faptul c\u0103 po\u021bi face ceva frumos din ceva ur\u00e2t. \u0218i asta este o realitate cu care \u00een industrie ne confrunt\u0103m foarte des. De cele mai mult ori nu ai nici bugetele cele mai mari, nici produsul ideal, nici consumatorul ideal, dar creativitatea se na\u0219te din cum faci contextul s\u0103 lucreze pentru tine, nu \u00eempotriva ta.<\/p>\n

Cum au stat la partea de content?<\/b><\/h4>\n

Nu au c\u0103utat s\u0103 sufoce audien\u021ba cu mesaje \u0219i clipuri, dorind s\u0103 p\u0103streze totul c\u00e2t mai simplu \u0219i evident. Putem s\u0103-i felicit\u0103m pentru alegerea asta, dar \u0219i pentru curajul de a ie\u0219i cu un astfel de mesaj. Ai putea spune c\u0103 s-a v\u0103zut faptul c\u0103 sunt francezi \u00een modul \u00een care parc\u0103 au \u0219tiut c\u0103 totul se va viraliza simplu \u0219i organic.<\/p>\n

Cum au stat la capitolul vizual?<\/b><\/h4>\n

Folosesc o grafic\u0103 curat\u0103, simpl\u0103, luminoas\u0103, accentul c\u0103z\u00e2nd pe imperfec\u021biunile \u201elegumelor damnate\u201d \u0219i pe mesajul puternic subliniat de type fontul ales.<\/p>\n

Accentul a fost pus 99% pe fructele \u0219i legumele \u201edamnate\u201d \u0219i 1% au mai folosit date \u0219i statistici despre ce \u00eenseamn\u0103 cu adev\u0103rat risip\u0103. Au g\u00e2ndit vizualul ca un poster de film \u0219i asta a f\u0103cut povestea mai delicioas\u0103 \u0219i mai \u00eendr\u0103git\u0103 de public. Cum s\u0103 nu iube\u0219ti ni\u0219te antieroi?<\/p>\n

\"\"<\/b><\/h4>\n

Ce ne po\u021bi spune despre partea de marketing?<\/b><\/h4>\n

Totul a fost foarte bine g\u00e2ndit \u0219i corelat. O poveste foarte bun\u0103 nu te poate duce foarte departe f\u0103r\u0103 sprijinul unei politici de produs foarte bune.\u00a0Intermarch\u00e9\u00a0a oferit un discount de 30% \u0219i suplimentar, au c\u00e2teva anun\u021buri bine concepute \u0219i o publicitate serioas\u0103 \u2013 toate pentru rezultate foarte bune.<\/p>\n

\u0218i pentru a-\u0219i su\u0219tine complet pozi\u021bia, pe parcursul campaniei,\u00a0Intermarch\u00e9\u00a0a cump\u0103rat produse \u201ecu defect\u201d de la produc\u0103tori, le-a pus \u00een spotlight pe aleile magazinelor \u0219i au plasat marcaje speciale. Mai mult dec\u00e2t at\u00e2t, au oferit fresh-uri \u0219i supe din respectivele legume \u00een mod gratuit consumatorilor.<\/p>\n

\"\"<\/b><\/h4>\n

Ce bune practici ai observat c\u0103 au fost folosite?<\/b><\/h4>\n

Insight-ul a fost foarte bine construit, pornind de la dorin\u021ba oamenilor de a fi salvatori, de a se ralia personajelor care au mai pu\u021bine \u0219anse \u0219i de a \u00eei ajuta. Dar asta a presupus mult curaj din partea\u00a0Intermarch\u00e9\u00a0\u0219i pentru asta \u00eei respect.<\/p>\n

Vizualul \u0219i de altfel toate materialele video au fost foarte bine g\u00e2ndite pentru c\u0103 au reu\u0219it s\u0103 pun\u0103 ceva ur\u00e2t \u00een scen\u0103 \u0219i s\u0103-i fac\u0103 pe consumatori s\u0103 le \u00eendr\u0103geasc\u0103.<\/p>\n

\"\"<\/b><\/h4>\n

Alege ceva ce ai \u00eembun\u0103t\u0103\u021bi din campanie \u0219i spune-ne de ce.<\/b><\/h4>\n

E foarte greu s\u0103 aduci \u00een plus la o campanie deja bun\u0103, exist\u0103 riscul s\u0103 o alterezi. Cu toate acestea, \u00a0cred c\u0103 a lipsit o \u0219i mai puternic\u0103 interac\u021biune cu audien\u021ba, eventual o indexare a feedback-ului acestora la campanie. Sunt sigur c\u0103 p\u0103rerile de la raft erau delicioase.<\/p>\n

Rezultate?<\/b><\/h4>\n

Mari. Uria\u0219e. 21 de milioane de oameni au aflat de campanie dup\u0103 numai o lun\u0103. Men\u021biunile despre\u00a0Intermarch\u00e9\u00a0pe social media au crescut cu 300% \u0219i cel mai share-uit articol din istoria publica\u021biei dedicate retailerilor din Fran\u021ba. Totul s-a tradus \u00een cre\u0219terea v\u00e2nz\u0103rilor, media \u00een primele dou\u0103 zile de campanie fiind de 1,2 tone de alimente. Ca s\u0103 nu mai spun c\u0103 5 competitori au lansat o campanie asem\u0103n\u0103toare.<\/p>\n

Rezumat?<\/b><\/h4>\n

Un insight puternic, educarea consumatorului, schimbarea obiceiurilor de consum pentru o cauz\u0103 bun\u0103 \u0219i o implementare simpl\u0103 \u0219i u\u0219or de \u00een\u021beles poate transforma orice produs sau serviciu \u00eentr-un superstar. Mi-a\u0219 dori s\u0103 v\u0103d mai multe astfel de campanii simple, educative, amuzante \u00een pia\u021b\u0103, mai ales \u00een Rom\u00e2nia.<\/p>\n

Sursa:\u00a0https:\/\/bit.ly\/2ZoJDQ8<\/a>[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=XLOfc1Ay6MA” align=”center”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Ast\u0103zi a sosit r\u00e2ndul celor de la Minio Studio s\u0103 ne povesteasc\u0103 despre una dintre campaniile lor preferate. Detalii despre care a fost povestea din spatele\u00a0acesteia \u015fi rezultatele ob\u0163inute, ne ofer\u0103 Cristiana Pan\u0103 \u2013 Head of Strategy. Minio Studio este o agen\u021bie decis\u0103 s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":13688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,570],"tags":[],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-advertising-en"],"yoast_head":"\nCampanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Ast\u0103zi a sosit r\u00e2ndul celor de la Minio Studio s\u0103 ne povesteasc\u0103 despre una dintre campaniile lor preferate. Detalii despre care a fost povestea din spatele\u00a0acesteia \u015fi rezultatele ob\u0163inute, ne ofer\u0103 Cristiana Pan\u0103 \u2013 Head of Strategy. Minio Studio este o agen\u021bie decis\u0103 s\u0103 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"Minio Studio\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-29T10:17:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T08:29:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"minio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"minio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/\",\"url\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/\",\"name\":\"Campanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio\",\"isPartOf\":{\"@id\":\"https:\/\/minio.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg\",\"datePublished\":\"2019-05-29T10:17:49+00:00\",\"dateModified\":\"2022-09-21T08:29:17+00:00\",\"author\":{\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/7fcba7750aba44ac122bce59fb04dc1f\"},\"breadcrumb\":{\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage\",\"url\":\"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg\",\"contentUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg\",\"width\":1695,\"height\":792},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/minio.ro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campanii memorabile, impresii din agen\u0163ii: Minio Studio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/minio.ro\/#website\",\"url\":\"https:\/\/minio.ro\/\",\"name\":\"Minio Studio\",\"description\":\"Think bigger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/minio.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/7fcba7750aba44ac122bce59fb04dc1f\",\"name\":\"minio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aabb140d7de37f0fbbe8b38e37f61d45?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aabb140d7de37f0fbbe8b38e37f61d45?s=96&d=mm&r=g\",\"caption\":\"minio\"},\"url\":\"https:\/\/minio.ro\/en\/author\/minio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/","og_locale":"en_US","og_type":"article","og_title":"Campanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio","og_description":"[vc_row][vc_column][vc_column_text] Ast\u0103zi a sosit r\u00e2ndul celor de la Minio Studio s\u0103 ne povesteasc\u0103 despre una dintre campaniile lor preferate. Detalii despre care a fost povestea din spatele\u00a0acesteia \u015fi rezultatele ob\u0163inute, ne ofer\u0103 Cristiana Pan\u0103 \u2013 Head of Strategy. Minio Studio este o agen\u021bie decis\u0103 s\u0103 […]","og_url":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/","og_site_name":"Minio Studio","article_published_time":"2019-05-29T10:17:49+00:00","article_modified_time":"2022-09-21T08:29:17+00:00","og_image":[{"width":1695,"height":792,"url":"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg","type":"image\/jpeg"}],"author":"minio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"minio","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/","url":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/","name":"Campanii memorabile, impresii din agen\u0163ii: Minio Studio - Minio Studio","isPartOf":{"@id":"https:\/\/minio.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage"},"image":{"@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage"},"thumbnailUrl":"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg","datePublished":"2019-05-29T10:17:49+00:00","dateModified":"2022-09-21T08:29:17+00:00","author":{"@id":"https:\/\/minio.ro\/#\/schema\/person\/7fcba7750aba44ac122bce59fb04dc1f"},"breadcrumb":{"@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#primaryimage","url":"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg","contentUrl":"https:\/\/minio.ro\/wp-content\/uploads\/2019\/05\/MI1921_headereTemplate_1-2_ASA_09sep22_117.jpg","width":1695,"height":792},{"@type":"BreadcrumbList","@id":"https:\/\/minio.ro\/en\/campanii-memorabile-impresii-din-agentii-minio-studio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/minio.ro\/en\/"},{"@type":"ListItem","position":2,"name":"Campanii memorabile, impresii din agen\u0163ii: Minio Studio"}]},{"@type":"WebSite","@id":"https:\/\/minio.ro\/#website","url":"https:\/\/minio.ro\/","name":"Minio Studio","description":"Think bigger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/minio.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/minio.ro\/#\/schema\/person\/7fcba7750aba44ac122bce59fb04dc1f","name":"minio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/minio.ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aabb140d7de37f0fbbe8b38e37f61d45?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aabb140d7de37f0fbbe8b38e37f61d45?s=96&d=mm&r=g","caption":"minio"},"url":"https:\/\/minio.ro\/en\/author\/minio\/"}]}},"_links":{"self":[{"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/posts\/3712"}],"collection":[{"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/comments?post=3712"}],"version-history":[{"count":8,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/posts\/3712\/revisions"}],"predecessor-version":[{"id":6093,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/posts\/3712\/revisions\/6093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/media\/13688"}],"wp:attachment":[{"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/media?parent=3712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/categories?post=3712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minio.ro\/en\/wp-json\/wp\/v2\/tags?post=3712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}