{"id":3833,"date":"2018-07-11T08:20:25","date_gmt":"2018-07-11T08:20:25","guid":{"rendered":"http:\/\/aoki.select-themes.com\/?p=3833"},"modified":"2022-09-20T20:12:26","modified_gmt":"2022-09-20T17:12:26","slug":"viata-in-agentia-de-publicitate-minio-prin-ochii-unor-studenti","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/viata-in-agentia-de-publicitate-minio-prin-ochii-unor-studenti\/","title":{"rendered":"Via\u021ba \u00een agen\u021bia de publicitate MINIO, prin ochii unor studen\u021bi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Tr\u0103im \u00eentr-o lume \u00een care totul se schimb\u0103 din ce \u00een ce mai rapid, iar domeniul Comunic\u0103rii evolueaz\u0103 constant. Curio\u0219i din fire \u0219i pasiona\u021bi de acest domeniu, ne dorim \u00eentotdeauna s\u0103 \u021binem pasul cu tot ceea ce este nou \u0219i s\u0103 fim la curent cu ultimele tendin\u021be din PR \u0219i Advertising. Astfel, de cur\u00e2nd am fost \u00een vizit\u0103 la\u00a0Minio Studio\u00a0s\u0103 descoperim povestea \u0219i secretele din spatele unei agen\u021bii de Publicitate.<\/p>\n<p>\u00cenc\u0103 de la \u00eenceput am fost \u00eent\u00e2mpina\u021bi de o atmosfer\u0103 degajat\u0103, prietenoas\u0103, \u00een care monotonia pare c\u0103 nu \u00ee\u0219i face apari\u021bia niciodat\u0103. O ga\u0219c\u0103 de oameni foarte cool, pasiona\u021bi \u0219i creativi, au fost bucuro\u0219i s\u0103 ne vorbeasc\u0103 despre rolul lor din agen\u021bie, precum \u0219i despre responsabilit\u0103\u021bile pe care le au \u00een func\u021bie de departamentul din care fac parte. Ace\u0219tia au fost deschi\u0219i s\u0103 ne \u00eemp\u0103rt\u0103\u0219easc\u0103 diferitele experien\u021be \u0219i situa\u021bii cu care se confrunt\u0103 zilnic, dar \u0219i s\u0103 ne ofere r\u0103spunsuri la curiozit\u0103\u021bile avute cu privire la modul de lucru din cadrul unei agen\u021bii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6055 alignright\" src=\"http:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Marius-Marin-PR-Manager-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Marius-Marin-PR-Manager-300x300.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Marius-Marin-PR-Manager-300x300-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Pentru \u00eenceput, am aflat de la Marius Marin,\u00a0<em>PR Manager,<\/em>\u00a0c\u0103 Minio este o agen\u021bie orientat\u0103 spre Digital \u0219i inova\u021bie, iar prin proiectele realizate pentru diferi\u021bi clien\u021bi \u00eencearc\u0103 s\u0103 impresioneze \u00eentr-o manier\u0103 c\u00e2t mai pl\u0103cut\u0103 \u0219i relevant\u0103 pentru profilul agen\u021biei. Totodat\u0103, Marius ne-a vorbit \u0219i despre provoc\u0103rile pe care le aduce munca \u00eentr-o agen\u021bie de Publicitate:<em>provoc\u0103rile sunt zilnice pentru noi, de la campaniile pe care le facem pentru clien\u021bi, p\u00e2n\u0103 la organizarea de evenimente, acolo unde \u0219i noi suntem prezen\u021bi. Influencerii sunt o component\u0103 din ce \u00een ce mai dorit\u0103 \u0219i mai provocatoare pentru campaniile cu clien\u021bi, de la a-i identifica pe cei relevan\u021bi, care s\u0103 se potriveasc\u0103 respectivei campanii, p\u00e2n\u0103 la a vedea un spot publicitar \u00een care influencerul transmite mesajul mai departe a\u0219a cum \u0219i-a propus campania, \u0219i, implicit, clientul. De asemenea, s\u0103 te asiguri c\u0103 evenimentele \u0219i tot ceea ce faci tu ajunge la oameni, \u00eei implic\u0103 \u0219i c\u0103 prime\u0219ti un feedback pe m\u0103sur\u0103.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6057 alignleft\" src=\"http:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Paul-Cotor-Head-of-Creatives-300x225-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>Paul Cotor,\u00a0<em>Head of Creatives,<\/em>\u00a0ne-a vorbit despre ce \u00eenseamn\u0103 departamentul de crea\u021bie:\u00a0<em>\u00een departamentul de crea\u021bie e un haos organizat, primim briefuri, facem brainstorminguri \u0219i alegem varianta cea mai potrivit\u0103. Avem multe de f\u0103cut, de la campanii de amploare, care ne ocup\u0103 mai mult timp, la alte lucruri cum ar fi Social Media, \u00een care trebuie s\u0103 faci post\u0103ri, vizualuri care s\u0103 aib\u0103 impact.\u00a0<\/em>De asemenea, ne-a spus c\u00e2t poate fi de provocator s\u0103 fii \u00een pas cu tendin\u021bele \u0219i \u00een acela\u0219i timp s\u0103 fii relevant \u0219i \u00een concordan\u021b\u0103 cu schimb\u0103rile din Social Media, tehnologie, dar \u0219i cu dorin\u021bele clien\u021bilor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6059 alignright\" src=\"http:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Calin-Ionescu-Head-of-Accounts-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Calin-Ionescu-Head-of-Accounts-300x300.jpg 300w, https:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Calin-Ionescu-Head-of-Accounts-300x300-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen mica noastr\u0103 c\u0103l\u0103torie prin agen\u021bie, am ajuns \u00een departamentul de Account, unde am stat de vorb\u0103 cu C\u0103lin Ionescu,\u00a0<em>Head of Accounts<\/em>, \u0219i am descoperit ce presupune acest job \u0219i ce atribu\u021bii \u00eei revin unui Account \u00een cadrul agen\u021biei:\u00a0<em>pe l\u00e2ng\u0103 partea de gestionare a conturilor de clien\u021bi, m\u0103 ocup \u0219i de gestionarea \u00eentregului departament de Account (asta implic\u0103 coordonarea mai multor proiecte prin supervizarea oamenilor din departament) m\u0103 asigur c\u0103 ne atingem targetul, ne \u00eencadr\u0103m \u00een deadline-uri \u0219i livr\u0103m ceea ce trebuie la client. Jobul unui account este de a fi o interfa\u021b\u0103, ca un fel de translator \u00eentre ceea ce \u00ee\u0219i dore\u0219te clientul \u0219i ceea ce trebuie transmis c\u0103tre agen\u021bie. Clientul ne spune ce obiective are \u0219i noi trebuie s\u0103 g\u0103sim cea mai bun\u0103 solu\u021bie astfel \u00eenc\u00e2t s\u0103 putem realiza proiectele \u0219i s\u0103 atingem obiectivele propuse.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6061 alignleft\" src=\"http:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Cristiana-Pana-Head-of-Strategy-300x200-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>\u0218i pentru c\u0103 ne-au spus c\u0103 Minio este o agen\u021bie care pune accentul mai degrab\u0103 pe strategia din spate, Cristiana Pan\u0103,\u00a0<em>Head of Strategy<\/em>, ne-a vorbit despre munca de strategie \u0219i ne-a spus c\u0103 strategia pe care o face la Minio include, pe l\u00e2ng\u0103 partea de concept \u0219i planning, \u0219i partea de research. Astfel, ea a afirmat c\u0103: \u201e<em>Strategia presupune un lucru destul de str\u00e2ns cu echipa de crea\u021bie pe tot ce \u00eenseamn\u0103 identificarea de insighturi de consumator pe baza c\u0103rora dezvolt\u0103m o direc\u021bie strategic\u0103 pentru brandul respectiv. \u00cen colaborare cu colegii din crea\u021bie facem un concept creativ care s\u0103 ilustreze respectiva direc\u021bie de comunicare.\u00a0<\/em>Cristiana ne-a vorbit despre ce consider\u0103 a fi cea mai dificil\u0103 parte din strategie, dar \u0219i ce \u00eei place cel mai mult din ceea ce face:\u00a0<em>Cea mai grea parte din strategie e momentul acela c\u00e2nd se \u00eent\u00e2lne\u0219te realitatea cu ceea ce \u00ee\u0219i dore\u0219te clientul, pentru c\u0103 de multe ori ceea ce ne dorim nu se poate implementa ca atare \u0219i atunci trebuie s\u0103 g\u0103se\u0219ti acea solu\u021bie care poate s\u0103 p\u0103streze ideea creativ\u0103 \u00een picioare f\u0103r\u0103 a dubla, tripla, bugetul. Cam asta \u00eenseamn\u0103: cum procedezi ca ideea creativ\u0103 pe care ai aprobat-o cu clientul s\u0103 se \u00eent\u00e2mple c\u00e2t mai aproape de propunere \u0219i s\u0103 nu se dilueze realitatea nevoilor de business, etc. Cel mai mult \u00eemi place declicul \u2013 momentul acela \u00een care g\u0103se\u0219ti insightul corect \u0219i \u00ee\u021bi la\u0219i pu\u021bin ideile s\u0103 se sedimenteze. Sunt acele zile \u00een care crezi c\u0103 nu g\u0103se\u0219ti ideea creativ\u0103 \u0219i pur \u0219i simplu \u00ee\u021bi vine dintr-o dat\u0103, acel moment \u00een care spui ,,aha\u201d e cel mai tare. Eu am un profil de mate-info \u00een spate \u0219i deliciul era c\u00e2nd g\u0103seai solu\u021bia de rezolvare a unei probleme, era un fel de ,,wow, I did this\u201d.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6063 alignright\" src=\"http:\/\/minio.ro\/wp-content\/uploads\/2017\/11\/Cristina-Stefan-Intern-PR-300x227-300x227.jpg\" alt=\"\" width=\"300\" height=\"227\" \/>\u00cen final, Cristina \u0218tefan ne-a vorbit despre experien\u021ba sa ca Intern, despre atribu\u021biile pe care le are \u00een cadrul agen\u021biei \u0219i despre cum a luat contact cu Minio:\u00a0<em>Am diferite atribu\u021bii, \u00een principiu eu sunt pe partea de PR, dar mai am \u0219i alte activit\u0103\u021bi, astfel \u00eenc\u00e2t s\u0103 interac\u021bionez cu toate departamentele. Minio a fost agen\u021bia cu care am avut pentru prima oar\u0103 contact de c\u00e2nd am intrat la facultate \u0219i am f\u0103cut primii pa\u0219i \u00een acest domeniu. C\u00e2nd am intrat \u00een PR&amp;Ad Fair, primul task a fost s\u0103 scriem un articol despre o agen\u021bie, iar prin tragere la sor\u021bi, mie mi-a picat Minio. Dup\u0103 research-ul f\u0103cut mi s-a p\u0103rut foarte dr\u0103gu\u021b \u0219i am zis ,,vai ce \u0219mecheri sunt\u201d. Apoi la organizarea PR&amp;Ad Fair am \u021binut leg\u0103tura cu Marius, PR Manager Minio, am colaborat pentru tot ce a presupus participarea agen\u021biei \u0219i atunci am v\u0103zut \u0219i cum lucreaz\u0103. Mi-a pl\u0103cut extraordinar de mult c\u00e2nd am v\u0103zut c\u00e2t de implica\u021bi sunt \u0219i c\u0103 au tratat evenimentul serios.<\/em><\/p>\n<p>\u00cen urma vizitei la Minio, am aflat povestea unei agen\u021bii concepute cu mult\u0103 pasiune \u0219i dorin\u021b\u0103 de a realiza lucruri c\u00e2t mai frumoase \u0219i am descoperit c\u00e2t este de important s\u0103 fii mereu la curent cu noile tendin\u021be din domeniu \u0219i s\u0103 te bazezi \u00eentotdeauna pe insighturi pertinente \u0219i reale. V\u0103 mul\u021bumim pentru invita\u021bie \u0219i pentru c\u0103 a\u021bi \u00eemp\u0103rt\u0103\u0219it cu noi aspecte \u0219i experien\u021be din agen\u021bie.<\/p>\n<p><strong>Sursa:<\/strong>\u00a0<a href=\"https:\/\/bit.ly\/2HkuIjK\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/bit.ly\/2HkuIjK<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui.<\/p>\n","protected":false},"author":1,"featured_media":13615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,230],"tags":[15,26,77],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-culture","tag-advertising","tag-design","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Via\u021ba \u00een agen\u021bia de publicitate MINIO, prin ochii unor studen\u021bi - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/viata-in-agentia-de-publicitate-minio-prin-ochii-unor-studenti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Via\u021ba \u00een agen\u021bia de publicitate MINIO, prin ochii unor studen\u021bi - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. 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