{"id":5790,"date":"2017-10-16T00:00:56","date_gmt":"2017-10-16T00:00:56","guid":{"rendered":"http:\/\/minio.ro\/?p=5790"},"modified":"2022-09-20T20:01:15","modified_gmt":"2022-09-20T17:01:15","slug":"9-motive-pentru-care-ne-e-teama-de-tehnologie-si-tot-atatea-solutii-practice","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/9-motive-pentru-care-ne-e-teama-de-tehnologie-si-tot-atatea-solutii-practice\/","title":{"rendered":"9 motive pentru care ne e team\u0103 de tehnologie \u0219i tot at\u00e2tea solu\u021bii practice"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]<\/p>\n

Ioana Mucenic<\/strong><\/p>\n

CEO, Minio Studio<\/strong><\/p><\/blockquote>\n

[\/vc_column_text][vc_column_text]Mul\u021bi dintre noi suntem intimida\u021bi de tehnologie, de rapiditatea cu care evolueaz\u0103 solu\u021biile \u0219i de complexitatea lor, pe care nu mai reu\u0219im s\u0103 o \u021binem sub control. Avem de multe ori tendin\u021ba s\u0103 renun\u021b\u0103m s\u0103 mai facem fa\u021b\u0103 acestui vortex de inova\u021bii \u0219i s\u0103 aplic\u0103m ce \u0219tim mai bine, ceea ce d\u0103 rezultate acum pentru magazinul nostru. Ne g\u00e2ndim uneori s\u0103 l\u0103s\u0103m inova\u021biile pe m\u00e2na marilor retaileri, cel pu\u021bin p\u00e2n\u0103 c\u00e2nd ajung mai accesibile \u0219i mai prietenoase, p\u00e2n\u0103 c\u00e2nd consumatorii s-au familiarizat cu ele sau p\u00e2n\u0103 \u0219i-au demonstrat eficien\u021ba financiar\u0103. \u00cens\u0103 orice lider \u0219tie c\u0103 trebuie s\u0103 \u021bin\u0103 pasul cu evolu\u021bia tehnologiei \u0219i, pentru asta, momentul \u00een care trebuie s\u0103 \u00eencepem este acum.<\/p>\n

Mai mult ca niciodat\u0103, tr\u0103im \u00eentr-o epoc\u0103 \u00een care trebuie s\u0103 experiment\u0103m constant, ca s\u0103 putem \u021bine ritmul cu consumatorii no\u0219tri. Nu trebuie s\u0103 facem investi\u021bii enorme sau s\u0103 ne risc\u0103m modelul de business actual, dar e de datoria oric\u0103rui lider s\u0103 se adapteze din mers \u0219i s\u0103-\u0219i asume riscuri calculate, experiment\u00e2nd noile tehnologii.<\/p>\n

\u00cencerc s\u0103 r\u0103spund principalelor temeri enun\u021bate de c\u0103tre comercian\u021bii mici \u0219i mijlocii, oferind solu\u021bii eficiente \u0219i care merit\u0103 testate. Rezultatele o s\u0103 depind\u0103 doar de calitatea implement\u0103rii \u0219i de priceperea fiec\u0103rui manager.<\/p>\n

1. Este nevoie de o infrastructur\u0103 prea complex\u0103 \u0219i elaborat\u0103 ca s\u0103 fac livr\u0103ri la domiciliu<\/strong><\/p>\n

Pe m\u0103sur\u0103 ce e-commerce-ul se dezvolt\u0103 \u0219i consumatorii caut\u0103 tot mai mult convenien\u021ba, cre\u0219te \u0219i apetitul lor ca produsele s\u0103 le fie aduse \u00een pragul u\u0219ii. Po\u021bi profita de acest trend f\u0103r\u0103 s\u0103 \u00ee\u021bi creezi tu sistemul logistic, apel\u00e2nd de exemplu la Bringo, prima platform\u0103 rom\u00e2neasc\u0103 ce conecteaz\u0103 clientul cu un livrator ce \u00eei face cump\u0103r\u0103turile \u0219i i le duce acas\u0103. Sistemul, dezvoltat de acela\u0219i antreprenor ce a creat \u0219i StarTaxi \u0219i Oliviera, func\u021bioneaz\u0103 intuitiv. Clientul \u00ee\u0219i instaleaz\u0103 Bringo, \u00ee\u0219i alege magazinul din care vrea s\u0103 cumpere, adaug\u0103 produsele \u00een co\u0219, exact ca la un magazin online. Bringo caut\u0103 automat livratorul disponibil, care merge la magazin, cump\u0103r\u0103 produsele \u0219i le duce la adres\u0103. Iat\u0103 o oportunitate grozav\u0103 de a v\u0103 extinde distribu\u021bia online, f\u0103r\u0103 mari costuri, pe baza unei platforme existente.<\/p>\n

2. E o investi\u021bie prea mare s\u0103 pun ecrane impresionante. \u0218i nici nu am spa\u021biu<\/strong><\/p>\n

E adev\u0103rat c\u0103 vedem tot felul de ecrane digitale smart, conectate prin RFID, care afi\u0219eaz\u0103 informa\u021bii despre produse \u0219i ne ofer\u0103 multe alte op\u021biuni. \u00cens\u0103 nu e nevoie s\u0103 facem un pas at\u00e2t de mare, de la raftul tradi\u021bional la cel inteligent. Putem avea un pas intermediar, acela de digitalizare a raftului. Spre exemplu, e vremea s\u0103 schimbi etichetele clasice cu cele electronice, mai moderne, precise, care reduc munca manual\u0103 de schimbare a pre\u021bului \u0219i reduc considerabil \u0219i gre\u0219elile fa\u021b\u0103 de pre\u021bul casei de marcat.<\/p>\n

De asemenea, pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103rare, po\u021bi opta pentru iluminarea rafturilor, mai ales pe anumite segmente: cosmetice, b\u0103uturi spirtoase sau alte produse mai scumpe. Sistemele HL Displays Ad Lite pot fi o investi\u021bie bun\u0103.<\/p>\n

Tot pentru a cre\u0219te atractivitatea raftului, po\u021bi folosi linere video \u2013 mini-ecrane conectate \u00eentre ele, care permit expunerea de clipuri video sau oferte. Un astfel de liner cost\u0103 c\u00e2teva sute de euro \u0219i \u00ee\u021bi po\u021bi amortiza investi\u021bia oferindu-l ca spa\u021biu de comunicare pentru produc\u0103tori. Tot la raft po\u021bi investi \u00een stoppere digitale sau alte mici ecrane, care au rolul de a oferi o experien\u021b\u0103 mai bun\u0103 \u0219i pot servi ca un mediu de informare modern \u0219i dinamic.<\/p>\n

\u00cen plus, pentru zona de frigidere, po\u021bi implementa cel pu\u021bin unul cu ecran LED transparent, de altfel, berarii au \u00eenceput s\u0103 le foloseasc\u0103 tot mai intens. Practic, u\u0219a frigiderului are \u00eencorporat un ecran transparent, care permite \u00eenc\u0103rcarea de clipuri video sau alte anima\u021bii, fiind foarte atr\u0103g\u0103toare vizual. Ele pot fi folosite pentru a comunica produse noi, sezoniere sau promo\u021bii. Desigur, le po\u021bi cump\u0103ra tu \u0219i po\u021bi oferi spa\u021biul de promovare produc\u0103torilor.<\/p>\n

3. Dezvoltarea serviciilor de foodservice cre\u0219te costurile de personal<\/strong><\/p>\n

Tot mai mult, \u00een zona magazinelor de convenien\u021b\u0103, se dezvolt\u0103 componenta de foodservice. Consumatorii \u00ee\u0219i doresc s\u0103 g\u0103seasc\u0103 \u0219i ceva de m\u00e2ncare, delicios \u0219i rapid. \u0218i aici, tehnologia ne ajut\u0103 considerabil, pentru c\u0103 nu e nevoie s\u0103 ai personal suplimentar. \u00cen schimb, po\u021bi ad\u0103uga \u00een magazin un vending machine pentru iaurt \u00eenghe\u021bat sau o ma\u0219in\u0103 care face suc de portocale.\u00a0 Dac\u0103 ai spa\u021biu de galantar, po\u021bi ad\u0103uga pe aceea\u0219i servire \u0219i hot-dogs. Sunt foarte u\u0219or de preg\u0103tit, iar clientul \u00ee\u0219i poate ad\u0103uga separat sosurile.<\/p>\n

4. Nu \u00een\u021beleg cum func\u021bioneaz\u0103 beaconii. Probabil nici clientul final nu \u00een\u021belege<\/strong><\/p>\n

Marketingul de proximitate are ca obiectiv transmiterea de mesaje consumatorilor \u00een func\u021bie\u00a0 de locul unde se afl\u0103. De cele mai multe ori, se bazeaz\u0103 pe folosirea unor senzori (beaconi) care activeaz\u0103 sistemul de bluetooth al telefonului, afi\u0219\u00e2nd diferite notific\u0103ri. Dar tu, ca \u0219i manager de magazin, nu trebuie s\u0103 devii \u0219ef IT. Po\u021bi apela la Zoniz, prima re\u021bea de marketing de proximitate de la noi. Dac\u0103 ai propriul magazin, ei vor instala beaconii, iar consumatorul trebuie s\u0103 aib\u0103 desc\u0103rcat\u0103 aplica\u021bia Zoniz. Partea bun\u0103 este c\u0103 num\u0103rul de utilizatori este \u00een cre\u0219tere, iar implementarea este destul de simpl\u0103. Astfel, vei putea comunica informa\u021bii, po\u021bi afi\u0219a video, po\u021bi oferi vouchere, po\u021bi avea sisteme\u00a0 de tip scratch carduri (digitale), concursuri. De asemenea, po\u021bi promova activ \u00een magazin aplica\u021bia, invit\u00e2nd consumatorii s\u0103 o descarce ca s\u0103 beneficieze de diferitele oferte pe care le afi\u0219a\u021bi prin intermediul aplica\u021biei. O idee bun\u0103 este s\u0103 ave\u021bi \u0219i wi-fi gratuit \u00een magazin.<\/p>\n

5. Protec\u021bia mediului se face doar prin sisteme integrate<\/strong><\/p>\n

Este adev\u0103rat ca marii retaileri folosesc sisteme integrate, prin care capteaz\u0103 \u0219i refolosesc energia ob\u021binut\u0103 din r\u0103cirea frigiderelor pentru \u00eenc\u0103lzirea spa\u021biului. Dar, pentru \u00eenceput, po\u021bi s\u0103 faci o investi\u021bie \u00een vitrinele frigorifice economice, cu eficien\u021b\u0103 energetic\u0103 mare, c\u00e2t \u0219i prize inteligente cu contor, care reduc utilizarea consumului pe timp de noapte, atunci c\u00e2nd nu este necesar.<\/p>\n

6. Diversificarea serviciilor \u00eenseamn\u0103 spa\u021biu \u0219i salarii \u00een plus<\/strong><\/p>\n

Pentru a face ca magazinul t\u0103u s\u0103 devin\u0103 un hotspot al zonei tale, \u00ee\u021bi po\u021bi m\u0103ri oferta de servicii prin intermediul diferitelor automate. Spa\u021biul ocupat de acestea este destul de mic \u0219i nu au nevoie de angaja\u021bi care s\u0103 le gestioneze. Cu aceste automate, clien\u021bii \u00ee\u0219i pot pl\u0103ti facturile, pot cump\u0103ra roviniet\u0103 sau pot face asigurarea RCA. Po\u021bi ad\u0103uga un bancomat sau un automat care printeaz\u0103 pozele direct din telefon, un serviciu foarte apreciat. \u00cen plus, po\u021bi colabora cu Sigurec, pentru a avea puncte de reciclare.<\/p>\n

7. Social Media nu ajut\u0103 la nimic, e doar pierdere de vreme<\/strong><\/p>\n

De\u0219i marii retaileri folosesc social media \u00een campaniile lor de comunicare, micii comercian\u021bi consider\u0103 frecvent c\u0103 este un mediu inutil pentru ei. \u00cens\u0103 recomand s\u0103 \u00eel utilizeze mai targetat, \u021bin\u00e2nd cont c\u0103 Facebook permite afi\u0219area post\u0103rilor \u0219i a ad-urilor pe principii geografice. Spre exemplu, \u00eei pute\u021bi targeta pe cei care sunt \u00eentr-o raz\u0103 de 1 kilometru, s\u0103 spunem, deci exact cei care sunt \u00een zona magazinului. Aten\u021bie, evita\u021bi s\u0103 comunica\u021bi doar promo\u021bii, ci anun\u021ba\u021bi noi produse, sezoniere, organiza\u021bi concursuri, dar spune\u021bi \u0219i povestea magazinului vostru.<\/p>\n

8. Nu mai vrea nimeni programe de loializare, to\u021bi au portofelul plin de carduri<\/strong><\/p>\n

Programele de loializare sunt \u00een proces de transformare, pentru a le face c\u00e2t mai relevante \u0219i mai moderne, dar ele \u00ee\u0219i p\u0103streaz\u0103 atractivitatea. \u00cen plus, nu este nevoie s\u0103 ai sisteme complicate, precum emitere de carduri, ci po\u021bi folosi instrumente digitale cu plat\u0103, precum ShoutEm sau Perkville. Acestea nu mai au nevoie de carduri, ci punctele sunt accesate direct de pe telefon.<\/p>\n

9. A\u0219 vrea s\u0103 am un program mai lung, dar f\u0103r\u0103 s\u0103 cresc salariile<\/strong><\/p>\n

Pentru curajo\u0219i \u0219i pentru cei care pot face o investi\u021bie mai mare, le recomand s\u0103 urm\u0103reasc\u0103 trendul magazinelor automate. Ele func\u021bioneaz\u0103 ca un vending machine, plasate \u00eentr-un spa\u021biu fix \u0219i oferind orice gam\u0103 de produse sunt interesante pentru clien\u021bii vo\u0219tri, \u00een special cele de necesitate \u0219i cu termen de expirare mai mare. Astfel, chiar dac\u0103 magazinul de baz\u0103 este \u00eenchis, o sortimenta\u021bie redus\u0103 poate fi \u00een continuare accesibil\u0103 printr-un automat.<\/p>\n

A\u0219adar, iat\u0103 c\u00e2teva solu\u021bii pe care le pute\u021bi testa chiar de m\u00e2ine. Fiecare presupune o oarece ie\u0219ire din zona noastr\u0103 de confort, o minim\u0103 investi\u021bie financiar\u0103 \u0219i o preocupare aparte. Dar, dac\u0103 nu \u00eencerc\u0103m, nu vom \u0219ti niciodat\u0103 ce ne rezerv\u0103 viitorul, nu-i a\u0219a?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Ioana Mucenic CEO, Minio Studio [\/vc_column_text][vc_column_text]Mul\u021bi dintre noi suntem intimida\u021bi de tehnologie, de rapiditatea cu care evolueaz\u0103 solu\u021biile \u0219i de complexitatea lor, pe care nu mai reu\u0219im s\u0103 o \u021binem sub control. Avem de multe ori tendin\u021ba s\u0103 renun\u021b\u0103m s\u0103 mai facem fa\u021b\u0103 acestui […]<\/p>\n","protected":false},"author":1,"featured_media":13605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,571],"tags":[15,26,77],"class_list":["post-5790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-business-en","tag-advertising","tag-design","tag-technology"],"yoast_head":"\n9 motive pentru care ne e team\u0103 de tehnologie \u0219i tot at\u00e2tea solu\u021bii practice - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/9-motive-pentru-care-ne-e-teama-de-tehnologie-si-tot-atatea-solutii-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 motive pentru care ne e team\u0103 de tehnologie \u0219i tot at\u00e2tea solu\u021bii practice - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Ioana Mucenic CEO, Minio Studio [\/vc_column_text][vc_column_text]Mul\u021bi dintre noi suntem intimida\u021bi de tehnologie, de rapiditatea cu care evolueaz\u0103 solu\u021biile \u0219i de complexitatea lor, pe care nu mai reu\u0219im s\u0103 o \u021binem sub control. 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