{"id":7504,"date":"2019-09-23T12:27:12","date_gmt":"2019-09-23T12:27:12","guid":{"rendered":"https:\/\/www.minio.ro\/?p=7504"},"modified":"2022-09-20T20:48:49","modified_gmt":"2022-09-20T17:48:49","slug":"minio-studio-si-british-american-tobacco-te-provoaca-la-battle-of-minds","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-si-british-american-tobacco-te-provoaca-la-battle-of-minds\/","title":{"rendered":"Minio Studio \u0219i British American Tobacco te provoac\u0103 la Battle of Minds"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]Minio Studio \u0219i\u00a0British American Tobacco Rom\u00e2nia\u00a0au preg\u0103tit o provocare de nerefuzat pentru studen\u021bii pasiona\u021bi de business.<\/em><\/p>\n

Toamna vine cu proiecte noi pentru agen\u021bia de comunicare\u00a0Minio Studio<\/a>\u00a0\u0219i BAT, de data aceasta unul \u00een care studen\u021bii \u0219i absolven\u021bii au ca challenge s\u0103 \u00ee\u0219i foloseasc\u0103 toate \u201earmele\u201d strategice \u0219i creative pentru a convinge cu o solu\u021bie de business inovatoare.<\/p>\n

BAT<\/a>\u00a0este o companie cu tradi\u021bie, lider al industriei tutunului din Rom\u00e2nia \u0219i de\u021bin\u0103tor al unui num\u0103r semnificativ de premii \u00een industria \u00een care activeaz\u0103 de peste 100 de ani.<\/p>\n

Prin\u00a0\u201eBattle of Minds\u201d<\/strong>, campania realizat\u0103 \u00een\u00a0 colaborare cu Minio Studio, BAT \u00ee\u0219i propune s\u0103 g\u0103seasc\u0103 oameni talenta\u021bi, cu drive \u0219i pasiune pentru domeniul afacerilor. Studen\u021bii \u0219i absolven\u021bii interesa\u021bi de competi\u021bie pot aplica p\u00e2n\u0103 pe 25 octombrie pe\u00a0platforma dedicat\u0103<\/a>, av\u00e2nd ca miz\u0103 atingerea performan\u021bei \u00eentr-un mediu cultural divers: un internship \u00een oricare din cele 40 de pie\u021be BAT incluse \u00een competi\u021bie. Task-ul pentru ace\u0219tia este\u00a0s\u0103 conceap\u0103 \u0219i s\u0103 dezvolte o idee original\u0103 de business<\/strong>, care s\u0103 vin\u0103 ca r\u0103spuns la o nevoie prezent\u0103 \u00een societate. Cu siguran\u021b\u0103, acele idei inovatoare nu vor trece neobservate \u00een fa\u021ba juriului format din board-ul BAT dac\u0103 sunt\u00a0out of the box<\/em>\u00a0\u0219i bine argumentate ca baze ale unui plan de afaceri c\u00e2t mai adaptat nevoilor reale de business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1570710530096{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_video link=”https:\/\/www.youtube.com\/watch?v=6lwpejlM0lU”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Participan\u021bii vor beneficia \u0219i de un\u00a0workshop de idea\u021bie<\/strong>\u00a0organizat la sediul BAT pe\u00a02 octombrie<\/strong>, \u00een care ace\u0219tia vor avea \u0219ansa de a \u00eenv\u0103\u021ba cum pot genera idei noi, dar \u0219i cum s\u0103 le prezinte \u0219i cum \u00ee\u0219i pot structura prezentarea astfel \u00eenc\u00e2t impactul s\u0103 fie maxim. Workshop-ul are \u00een acela\u0219i timp \u0219i rolul de a oferi preg\u0103tire studen\u021bilor \u00een ceea ce prive\u0219te componenta video din cadrul proiectului.<\/p>\n

Competi\u021bia se deruleaz\u0103 anual \u0219i reprezint\u0103 o provocare adresat\u0103 tinerilor de a-\u0219i transforma mintea pentru a transforma o industrie. Proiectul este comunicat cu ajutorul agen\u021biei Minio Studio, ca parte a unei colabor\u0103ri strategice de durat\u0103. Provocarea pentru Minio este s\u0103 g\u0103seasc\u0103 punctele-cheie de comunicare cu publicul \u021bint\u0103 \u0219i elementele de trigger pentru o categorie de target unde este din ce \u00een ce mai greu s\u0103 captezi interesul.
\nAceasta reprezint\u0103 o problem\u0103 u\u0219or de rezolvat cu o strategie media axat\u0103 pe comunicarea prin intermediul Asocia\u021biilor studen\u021be\u0219ti \u0219i a comunit\u0103\u021bilor online unde studen\u021bii activeaz\u0103.<\/p>\n

\u201eBattle of Minds\u201d este o provocare din tripl\u0103 perspectiv\u0103: pentru client, al c\u0103rui obiectiv este de a genera \u0219i de a men\u021bine activ interesul tinerilor pentru domeniul de business; pentru agen\u021bie, a c\u0103rei misiune este de a g\u0103si punctele de contact cu publicul \u021bint\u0103; \u0219i, \u00een sf\u00e2r\u0219it, pentru paticipan\u021bi, care trebuie s\u0103-\u0219i pun\u0103 la b\u0103taie toate asset-urile creative \u00een ideea de a inova o ni\u0219\u0103 sau o industrie.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1570710537749{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_single_image image=”7505″ img_size=”large” onclick=”link_image”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u201eBattle of Minds este o oportunitate pentru tineri s\u0103-\u015fi exploreze creativitatea, \u00eencerc\u00e2nd s\u0103 schimbe lumea. Este \u015fansa fiec\u0103ruia de a-\u015fi \u00eemp\u0103rt\u0103\u015fi ideile cu care ar vrea s\u0103 fac\u0103 lumea din jur mai bun\u0103. Este tipul de oportunitate la care m\u0103 uit \u015fi spun \u201cpe vremea mea nu erau astfel de ini\u0163iative\u201d. A\u015fa c\u0103 a\u015ftept\u0103m c\u00e2t mai multe \u00eenscrieri, cu speran\u0163a ca o propunere rom\u00e2neasc\u0103 s\u0103 ajung\u0103 \u00een final\u0103\u201d,<\/em>\u00a0spune\u00a0Ioana Mucenic<\/strong>\u00a0(CEO Minio Studio).<\/em><\/p>\n

 <\/p>\n

Cele dou\u0103 echipe:<\/strong><\/h3>\n

MINIO STUDIO<\/strong>
\nOana Lupu \u2013 Account Manager
\nC\u0103lin Ionescu \u2013 Head of Accounts
\nCristiana Pan\u0103 \u2013 Head of Strategy
\nMarius Marin \u2013 PR Manager
\nMarius Cioroab\u0103 \u2013 Senior Copywriter
\nAna Croveanu \u2013 DTP
\nAndrada Ionescu \u2013 Junior Account Executive
\nCristina \u015etefan \u2013 Social Media Executive
\nTeofan Gavriliu \u2013 Art Director
\nIoana Mucenic \u2013 CEO<\/p>\n

BAT ROM\u00c2NIA<\/strong>
\nAnca P\u0103un – Cluster Talent & OE Manager SCEA at British American Tobacco
\nClaudia Clark – Director Resurse Umane pentru Aria Europa Central\u0103 \u0219i de Sud
\nC\u0103t\u0103lin Cindea – Head of Corporate Affairs
\nRaluca \u0218tefan \u2013 External Communications Manager
\nRaluca Mihalache \u2013 Avocat<\/p>\n

 <\/p>\n

Sursa: https:\/\/bit.ly\/33k8XJN<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Minio Studio \u0219i\u00a0British American Tobacco Rom\u00e2nia\u00a0au preg\u0103tit o provocare de nerefuzat pentru studen\u021bii pasiona\u021bi de business. Toamna vine cu proiecte noi pentru agen\u021bia de comunicare\u00a0Minio Studio\u00a0\u0219i BAT, de data aceasta unul \u00een care studen\u021bii \u0219i absolven\u021bii au ca challenge s\u0103 \u00ee\u0219i foloseasc\u0103 toate \u201earmele\u201d strategice […]<\/p>\n","protected":false},"author":1,"featured_media":13659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208,570],"tags":[],"class_list":["post-7504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","category-advertising-en"],"yoast_head":"\nMinio Studio \u0219i British American Tobacco te provoac\u0103 la Battle of Minds - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/minio-studio-si-british-american-tobacco-te-provoaca-la-battle-of-minds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minio Studio \u0219i British American Tobacco te provoac\u0103 la Battle of Minds - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Minio Studio \u0219i\u00a0British American Tobacco Rom\u00e2nia\u00a0au preg\u0103tit o provocare de nerefuzat pentru studen\u021bii pasiona\u021bi de business. 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