{"id":8135,"date":"2019-12-05T16:18:18","date_gmt":"2019-12-05T16:18:18","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8135"},"modified":"2022-09-20T20:54:22","modified_gmt":"2022-09-20T17:54:22","slug":"minio-studio-a-lansat-aplicatia-de-realitate-augmentata-sun-plaza","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-a-lansat-aplicatia-de-realitate-augmentata-sun-plaza\/","title":{"rendered":"Minio Studio a lansat aplica\u021bia de realitate augmentat\u0103 Sun Plaza"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]Minio Studio<\/a>\u00a0a realizat campania de lansare \u00een digital, OOH \u0219i audio-vizual a aplica\u021biei\u00a0Sun Plaza<\/a>, prima din Rom\u00e2nia care le ofer\u0103 clien\u021bilor o experien\u021b\u0103 de cump\u0103r\u0103turi bazat\u0103 pe realitatea augmentat\u0103.<\/em><\/p>\n

Aplica\u021bia Sun Plaza, lansat\u0103 de Centrul Comercial Sun Plaza, include jocul Sun Treasure, prin intermediul c\u0103ruia clien\u021bii mallului din sudul Bucure\u0219tiului au parte de o aventur\u0103 cu multe premii atunci c\u00e2nd se plimb\u0103 pe culoarele acestuia sau intr\u0103 \u00een magazinele partenere. Sun Treasure presupune c\u0103utarea unor monede de aur care se transform\u0103 apoi \u00een premii.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Desemnat\u0103 s\u0103 se ocupe de lansarea campaniei, agen\u021bia de comunicare integrat\u0103 Minio Studio a reu\u0219it s\u0103 p\u0103streze stilul inedit \u0219i fresh pe care\u00a0Sun Plaza<\/a>\u00a0l-a abordat \u00een ultimii ani.<\/p>\n

Dincolo de strategie, project management \u0219i creativitate, campania a fost realizat\u0103 de Minio \u0219i cu ajutorul datelor biometrice. Astfel, vizualul campaniei a fost analizat in-house cu dou\u0103 softuri digitale predictibile, bazate pe stimuli emo\u021bionali \u0219i eye-tracking.<\/p>\n

De asemenea, Minio Studio a gestionat testarea aplica\u021biei \u00een dou\u0103 r\u00e2nduri. Peste 50 de oameni au luat parte \u00een total la cele dou\u0103 ac\u021biuni \u0219i au dat recomand\u0103ri echipei dup\u0103 ce au testat aplica\u021bia din punct de vedere al experien\u021bei utilizatorului (UX).<\/p>\n

Aplica\u021bia a fost lansat\u0103 prin intermediul a trei canale principale de comunicare: digital, OOH \u0219i audio-vizual.<\/p>\n

Componenta online a fost sus\u021binut\u0103 de cinci influenceri care \u0219i-au anun\u021bat comunit\u0103\u021bile de lansarea aplica\u021biei prin intermediul unor clipuri video postate \u00een social media. Mimi, Andrei Zb\u00eer, Deea Codrea, Ioana Vi\u0219\u0103nescu \u0219i Cristian Florea au c\u0103utat comorile aztece din Sun Treasure \u0219i au oferit primele impresii despre joc. Aplica\u021bia a fost de asemenea promovat\u0103 prin intermediul bannerelor online \u0219i a reclamelor din re\u021belele sociale.<\/p>\n

Radiourile Kiss FM \u0219i Guerilla au rulat spoturi audio despre experien\u021ba de cump\u0103r\u0103turi captivant\u0103 oferit\u0103 de noua aplica\u021bie\u00a0Sun Plaza<\/a>.<\/p>\n

Campania a inclus \u0219i o ampl\u0103 component\u0103 OOH, pornind de la trailer de app \u00een cinematografe \u0219i p\u00e2n\u0103 la comunicare contextualizat\u0103 \u00een metrou. De asemenea, mallul a fost decorat cu multiple elemente vizuale de impact, at\u00e2t digitale, c\u00e2t \u0219i butaforii de mari dimensiuni.<\/p>\n

“Lansarea aplica\u021biei AR Sun Plaza a fost o campanie c\u00e2\u0219tigat\u0103 prin pitch \u0219i ne-am dorit-o foarte mult. Ea este reprezentativ\u0103 pentru felul \u00een care Minio lucreaz\u0103: integrat, complex, cu un project-management de calitate \u0219i mult\u0103 creativitate.”, a declarat\u00a0Ioana Mucenic<\/strong>\u00a0(CEO Minio Studio).<\/em><\/p>\n

 <\/p>\n

“Fiecare campanie de succes are o poveste puternic\u0103 \u00een spate, iar aplica\u021bia AR Sun Plaza ne-a oferit posibilitatea s\u0103 cre\u0103m \u00eentr-un mod relevant universul jocului \u00een toate mediile de comunicare, at\u00e2t online, c\u00e2t \u0219i offline. Am folosit tool-uri \u0219i metode care s\u0103 ne ajute s\u0103 gener\u0103m content relevant, \u00eembin\u00e2nd creativitatea cu UX, CX \u0219i abordarea strategic\u0103. Am \u00eencercat s\u0103 privim shopper experience dintr-o nou\u0103 perspectiv\u0103, iar acest lucru ne-a ajutat s\u0103 cre\u0103m o campanie inedit\u0103 \u0219i de impact.”, a spus \u0219i\u00a0Ilinca V\u0103leanu<\/strong>\u00a0(Account Manager Minio Studio).<\/em><\/p>\n

 <\/p>\n

“Sun Plaza se bucur\u0103 s\u0103 poat\u0103 prezenta acest concept inovator, \u00een premier\u0103 \u00een Rom\u00e2nia. Ne dorim s\u0103 fim un centru comercial care \u00ee\u0219i r\u0103spl\u0103te\u0219te clien\u021bii cu experien\u021be inedite, `un pic altfel`. Aplica\u021bia Sun Treasure transform\u0103 o sesiune simpl\u0103 de cump\u0103r\u0103turi \u00eentr-o adev\u0103rat\u0103 aventur\u0103, cu tehnologie AR de ultim\u0103 genera\u021bie.”, a declarat reprezentatul Sun Plaza.<\/em><\/p>\n

Aplica\u021bia\u00a0Sun Plaza<\/a>\u00a0poate fi dec\u0103rcat\u0103 at\u00e2t din\u00a0Google Play Store<\/a>\u00a0pentru utilizatorii de Android, c\u00e2t \u0219i din\u00a0AppStore<\/a>\u00a0pentru cei care folosesc terminale iPhone.<\/p>\n

Cele\u00a0dou\u0103\u00a0echipe de proiect<\/strong><\/h3>\n

MINIO STUDIO:<\/strong>
\n<\/strong>Ilinca V\u0103leanu \u2013 ACCOUNT MANAGER
\nTeodora Mihale – JUNIOR ACCOUNT EXECUTIVE
\nMarius Marin \u2013 PR MANAGER
\nAlina Calfa \u2013 ART DIRECTOR
\nAna Croveanu \u2013 DTP
\nMax Amza \u2013 SENIOR DTP
\nMihai B\u0103lan \u2013 SENIOR ART DIRECTOR
\nMarius Cioroab\u0103 \u2013 SENIOR COPYWRITER
\nCosmina Chelariu \u2013 JUNIOR COPYWRITER
\nCristina \u0218tefan \u2013 SOCIAL MEDIA EXECUTIVE
\nC\u0103lin Ionescu \u2013 HEAD OF ACCOUNTS
\nCristiana Pan\u0103 \u2013 HEAD OF STRATEGY
\nPaul Cotor – HEAD OF CREATIVES<\/p>\n

SUN PLAZA:<\/strong>
\n<\/strong>Denisa Irimia \u2013 SOCIAL MEDIA & WEB CONTENT COORDINATOR
\nElena Tudor \u2013 MARKETING SPECIALIST
\nIrina Studineanu \u2013 DEPUTY CENTER MANAGER
\nCristina Cost\u0103chescu \u2013 MARKETING MANAGER<\/p>\n

Sursa: https:\/\/bit.ly\/2VBihrW<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Minio Studio\u00a0a realizat campania de lansare \u00een digital, OOH \u0219i audio-vizual a aplica\u021biei\u00a0Sun Plaza, prima din Rom\u00e2nia care le ofer\u0103 clien\u021bilor o experien\u021b\u0103 de cump\u0103r\u0103turi bazat\u0103 pe realitatea augmentat\u0103. Aplica\u021bia Sun Plaza, lansat\u0103 de Centrul Comercial Sun Plaza, include jocul Sun Treasure, prin intermediul c\u0103ruia […]<\/p>\n","protected":false},"author":2,"featured_media":13677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208],"tags":[15,26,77],"class_list":["post-8135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media","tag-advertising","tag-design","tag-technology"],"yoast_head":"\nMinio Studio a lansat aplica\u021bia de realitate augmentat\u0103 Sun Plaza - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/minio-studio-a-lansat-aplicatia-de-realitate-augmentata-sun-plaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minio Studio a lansat aplica\u021bia de realitate augmentat\u0103 Sun Plaza - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Minio Studio\u00a0a realizat campania de lansare \u00een digital, OOH \u0219i audio-vizual a aplica\u021biei\u00a0Sun Plaza, prima din Rom\u00e2nia care le ofer\u0103 clien\u021bilor o experien\u021b\u0103 de cump\u0103r\u0103turi bazat\u0103 pe realitatea augmentat\u0103. 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