{"id":8148,"date":"2019-11-15T12:13:45","date_gmt":"2019-11-15T12:13:45","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8148"},"modified":"2022-09-20T20:54:04","modified_gmt":"2022-09-20T17:54:04","slug":"minio-studio-agentia-care-pune-campionii-paralimpici-in-lumina-reflectoarelor","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-agentia-care-pune-campionii-paralimpici-in-lumina-reflectoarelor\/","title":{"rendered":"Minio Studio, agen\u021bia care pune campionii paralimpici \u00een lumina reflectoarelor"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]Agen\u021bia de comunicare integrat\u0103\u00a0Minio Studio<\/a>\u00a0a realizat campania \u201dCunoa\u0219te-\u021bi campionii!\u201d, prin intermediul c\u0103reia retailerul de mobil\u0103 \u0219i decora\u021biuni interioare JYSK \u0219i Comitetul Na\u021bional Paralimpic \u00ee\u0219i propun s\u0103 aduc\u0103 \u00een fa\u021ba publicului sportivii paralimpici.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Minio continu\u0103 colaborarea cu JYSK \u0219i Comitetul Na\u021bional Paralimpic, desf\u0103\u0219ur\u00e2nd o nou\u0103 campanie care are ca protagoni\u0219ti sportivi cu dizabilit\u0103\u021bi.<\/p>\n

Dup\u0103 succesul campaniei de responsabilitate social\u0103 #NICIOSCUZ\u0102 din 2018, prin care au motivat oamenii s\u0103 fac\u0103 sport folosind ca principal argument pove\u0219tile a trei sportivi cu dizabilit\u0103\u021bi, JYSK \u0219i Minio vor acum s\u0103 aduc\u0103 \u00een lumina reflectoarelor sportivii care lupt\u0103 cu \u00eend\u00e2rjire zi de zi pentru a se califica la Jocurile Paralimpice de la Tokyo ori la alte competi\u021bii majore.<\/p>\n

Protagoni\u0219tii campaniei sunt patru dintre cei mai buni sportivi paralimpici din \u021bara noastr\u0103,\u00a0Alex Bologa<\/strong>\u00a0(judo),\u00a0Octavian Tucaliuc<\/strong>\u00a0(atletism),\u00a0Florentina Hri\u0219cu<\/strong>\u00a0(atletism) \u0219i\u00a0Ciprian Anton<\/strong>\u00a0(tenis \u00een scaun rulant), al\u0103turi de echipa de goalball a Rom\u00e2niei.<\/p>\n

 <\/p>\n

To\u021bi sunt sportivi care fac eforturi substan\u021biale zi de zi pentru a se p\u0103stra \u00een elit\u0103, iar JYSK dore\u0219te s\u0103 \u00eei aduc\u0103 \u00een prim-plan \u0219i invit\u0103 publicul larg s\u0103 \u00eei sus\u021bin\u0103 \u00een competi\u021bii.<\/p>\n

Realizat de Minio ca parte integrant\u0103 a campaniei, noul website al Comitetului Na\u021bional Paralimpic,\u00a0ParalimpicRomania.ro<\/a>, va deveni principalul mediu de informare a publicului cu privire la competi\u021biile la care particip\u0103 sportivii paralimpici.<\/p>\n

“Pentru noi, sportivii cu dizabilit\u0103\u021bi au devenit modele de urmat, o real\u0103 inspiratie. Avem colegi care s-au apucat de sport datorit\u0103 lor. De aceea, ne bucur\u0103m de fiecare dat\u0103 c\u00e2nd avem ocazia s\u0103 ne punem creativitatea \u00een slujba unor astfel de proiecte. \u00cen acest sens, apreciem mult dedicarea real\u0103 fa\u021b\u0103 de aceast\u0103 cauz\u0103 a echipei JYSK \u0219i eforturile acesteia pentru a sus\u021bine sportivii paralimpici pe drumul spre performan\u021b\u0103.”, a declarat\u00a0Ioana Mucenic<\/strong>\u00a0(CEO Minio Studio).<\/em><\/p>\n

 <\/p>\n

“Prin acest\u0103 campanie ne-am propus s\u0103 facem cunoscute rezultatele pe care sportivii paralimpici le au la nivel interna\u021bional, \u00een competi\u021bii de anvergur\u0103. De\u0219i muncesc la fel de mult ca orice alt sportiv de performan\u021b\u0103 \u0219i aduc medalii valoroase, reprezent\u00e2nd cu brio Rom\u00e2nia \u00een afara \u021b\u0103rii, sportivii paralimpici nu sunt cunoscu\u021bi \u00eendeajuns de mult. Primul pas a fost ca, al\u0103turi de Minio, s\u0103 refacem site-ul Comitetului Paralimpic, astfel \u00eenc\u00e2t s\u0103 scoatem mai bine \u00een eviden\u021b\u0103 rezultatele sportivilor. Ei merit\u0103 din plin aplauzele \u0219i sus\u021binerea noastr\u0103, au trecut peste greut\u0103\u021bi \u0219i, prin munc\u0103, au reu\u0219it performan\u021be l\u0103udabile.”, a declarat\u00a0Alex Bratu\u00a0<\/strong>(Country Manager JYSK Rom\u00e2nia \u0219i Bulgaria).<\/em><\/p>\n

Campania \u201dCunoa\u0219te-\u021bi campionii!\u201d va fi comunicat\u0103 \u0219i \u00een 2020, av\u00e2nd \u00een vedere c\u0103 la finalul lunii august va \u00eencepe Paralimpiada de la Tokyo, acolo unde sper\u0103m s\u0103 avem c\u00e2t mai mul\u021bi sportivi rom\u00e2ni califica\u021bi.<\/p>\n

JYSK Rom\u00e2nia a devenit sponsorul oficial al Comitetului Na\u021bional Paralimpic \u00een iulie 2017, semn\u00e2nd un contract pe trei ani. Anul urm\u0103tor, compania \u0219i-a dublat sprijinul acordat sportivilor cu dizabilit\u0103\u021bi, don\u00e2nd 400.000 de lei anual c\u0103tre Comitetul Na\u021bional Paralimpic Rom\u00e2n.<\/p>\n

\u00cen Danemarca, JYSK sus\u021bine sportivii cu dizabilit\u0103\u021bi de 30 de ani, \u00eenc\u0103 din anul 1989. Sprijinirea sportivilor paralimpici este principala direc\u021bie CSR a grupului. JYSK sus\u021bine sportivii paralimpici \u00een Danemarca, Norvegia, Suedia, Finlanda, Republica Ceh\u0103, Slovacia \u0219i Rom\u00e2nia.<\/p>\n

Minio Studio a \u00eenceput colaborarea cu JYSK odat\u0103 cu campania #NICIOSCUZ\u0102 de la \u00eenceputul lui 2018, care a ob\u021binut dou\u0103 premii la Romanian PR Award: Golden Award for Excellence \u00een categoria Sport & Entertainment \u0219i Diplom\u0103 de excelen\u021b\u0103 pentru sponsorship.<\/p>\n

Echipa proiectului:<\/strong><\/h2>\n

MINIO STUDIO<\/strong>
\nOana Lupu – Account Manager
\nMarius Cioroab\u0103 \u2013 Senior Copywriter
\nCosmina Chelariu \u2013 Junior Copywriter
\nMarius Marin \u2013 PR Manager
\nAlina Calfa \u2013 Art Director
\nC\u0103lin Ionescu \u2013\u00a0\u00a0Head of Accounts
\nPaul Cotor \u2013 Head of Creatives
\nIoana Mucenic \u2013 CEO<\/p>\n

JYSK ROM\u00c2NIA<\/strong>
\nAlex Bratu – Country Manager JYSK Rom\u00e2nia & Bulgaria
\nIraida Paiuc – Sales & Marketing JYSK Manager Rom\u00e2nia & Bulgaria
\nRaluca Dasc\u0103lu – Communications and PR Manager JYSK Rom\u00e2nia<\/p>\n

COMITETUL PARALIMPIC ROM\u00c2N<\/strong>
\nSally-Wood Lamont \u2013 Pre\u0219edinte Comitetul Na\u021bional Paralimpic Rom\u00e2n
\nCiprian Anton \u2013 Vicepre\u0219edinte Comitetul Na\u021bional Paralimpic Rom\u00e2n<\/p>\n

Sursa: https:\/\/bit.ly\/2TyHcK3<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Agen\u021bia de comunicare integrat\u0103\u00a0Minio Studio\u00a0a realizat campania \u201dCunoa\u0219te-\u021bi campionii!\u201d, prin intermediul c\u0103reia retailerul de mobil\u0103 \u0219i decora\u021biuni interioare JYSK \u0219i Comitetul Na\u021bional Paralimpic \u00ee\u0219i propun s\u0103 aduc\u0103 \u00een fa\u021ba publicului sportivii paralimpici.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Minio continu\u0103 colaborarea cu JYSK \u0219i Comitetul Na\u021bional Paralimpic, desf\u0103\u0219ur\u00e2nd o nou\u0103 campanie care […]<\/p>\n","protected":false},"author":2,"featured_media":13679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208],"tags":[],"class_list":["post-8148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media"],"yoast_head":"\nMinio Studio, agen\u021bia care pune campionii paralimpici \u00een lumina reflectoarelor - 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