{"id":8152,"date":"2020-01-08T12:20:29","date_gmt":"2020-01-08T12:20:29","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8152"},"modified":"2022-09-20T20:54:40","modified_gmt":"2022-09-20T17:54:40","slug":"minio-studio-si-durex-le-au-spus-indragostitilor-cand-conteaza-marimea","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/minio-studio-si-durex-le-au-spus-indragostitilor-cand-conteaza-marimea\/","title":{"rendered":"Minio Studio \u0219i Durex le-au spus \u00eendr\u0103gosti\u021bilor c\u00e2nd conteaz\u0103 m\u0103rimea"},"content":{"rendered":"
<\/div>

[vc_row][vc_column][vc_column_text]Agen\u021bia de comunicare integrat\u0103\u00a0Minio Studio<\/a>\u00a0a realizat campania Durex de promovare a noii game de prezervative Feel Thin. Brandul a lansat \u00een spa\u021biul public o discu\u021bie liber\u0103 despre sexualitate, pornind de la \u00eentrebarea \u201dConteaz\u0103 m\u0103rimea?,\u201d care a alimentat \u00eentotdeauna curiozitatea \u0219i glumele din cultura popular\u0103.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Da, m\u0103rimea conteaz\u0103, cel pu\u021bin atunci c\u00e2nd \u00ee\u021bi alegi prezervativul. Nu este vorba de lungime \u00eens\u0103, ci de diametru. Odat\u0103 ce un prezervativ este ales gre\u0219it, exist\u0103 riscul ca acesta s\u0103 se rup\u0103 sau s\u0103 cad\u0103. Este mesajul principal al campaniei Durex Stilul potrivit pentru fiecare b\u0103rbat, care a promovat noua gam\u0103 de prezervative Feel Thin \u00een perioada mai-octombrie 2019.<\/p>\n

Minio Studio a continuat astfel colaborarea cu Durex \u00een cadrul unei campanii integrate, deosebit de important\u0103 pentru brand, lansarea colec\u021biei de prezervative Feel Thin, care con\u021bine produse de diferite m\u0103rimi. Provocarea campaniei a reprezentat-o faptul c\u0103 mesajul ei este un subiect dificil de comunicat pe o pia\u021b\u0103 tradi\u021bional\u0103 precum cea local\u0103.<\/p>\n

Solu\u021bia a venit din colaborarea cu echipa de comedian\u021bi Ceva M\u0103runt. Al\u0103turi de membrii ei, Minio a realizat spotul TV \u0219i o colec\u021bie de clipuri video, trat\u00e2nd subiectul cu umor \u0219i multe metafore. Ce-\u021bi iei pe tine c\u00e2nd mergi la party sau cum \u00eei spui ei c\u0103 m\u0103rimea nu conteaz\u0103 sunt doar dou\u0103 dintre temele prezentate \u00een clipuri.<\/p>\n

 <\/p>\n

Pentru a determina b\u0103rba\u021bii s\u0103 \u00ee\u0219i g\u0103seasc\u0103 m\u0103rimea potrivit\u0103, Minio a realizat un website dedicat,\u00a0prezervativulpotrivit.ro<\/a>, ce include o component\u0103 interactiv\u0103. Quiz-ul video este o discu\u021bie amuzant\u0103 ca de la b\u0103rbat la b\u0103rbat, plin\u0103 de umor, la finalul c\u0103reia userii afl\u0103 ce produs ar trebui s\u0103 aleag\u0103. Campania este completat\u0103 de multiple execu\u021bii digitale \u0219i in-store.<\/p>\n

Rezultatele din digital sunt spectaculoase \u2013 un bounce rate de doar 9% \u0219i un CTR de 6%, la un reach de 85% din target-ul campaniei.<\/p>\n

Campania a beneficiat la \u00eenceputul verii \u0219i de o component\u0103 promo\u021bional\u0103, desf\u0103\u0219urat\u0103 la nivel na\u021bional \u00een marile lan\u021buri de magazine, marele premiu fiind un city break \u00een Amsterdam. Consumatorii au fost provoca\u021bi s\u0103 g\u0103seasc\u0103 prezervativul potrivit pentru ei.<\/p>\n

“Colabor\u0103m cu Durex de 6 ani, pe multiple pie\u021be din regiune. Iar aceast\u0103 lansare a fost una dintre cele mai dificile, din perspectiv\u0103 strategic\u0103 \u0219i creativ\u0103. Rezultatele sale, de comunicare \u0219i cele comerciale, sunt peste ceea ce ne-am propus, iar acest lucru se datoreaz\u0103 unei echipe client-agen\u021bie cu adev\u0103rat armonizat\u0103.”, a spus\u00a0Ioana Mucenic<\/strong>\u00a0(CEO Minio Studio).<\/em><\/p>\n

 <\/p>\n

“N-a fost o misiune u\u0219oar\u0103 s\u0103 comunic\u0103m b\u0103rba\u021bilor un subiect at\u00e2t de sensibil pentru ei. Cu siguran\u021b\u0103 \u00eens\u0103, abordarea umoristic\u0103 a fost alegerea perfect\u0103. Discursul b\u0103ie\u021bilor de la Ceva M\u0103runt a fost unul plin de umor, lipsit de inhibi\u021bii, dar educa\u021bional \u0219i informativ \u00een acela\u0219i timp. Ne bucur\u0103m foarte tare c\u0103 am realizat aceast\u0103 campanie al\u0103turi de Minio Studio. Rezultatele sunt impresionante, iar campania este una dintre cele mai reu\u0219ite pe care le-am avut \u00een ultimii ani. \u00cei felicit\u0103m pe cei de la Minio \u0219i le mul\u021bumim pentru creativitate \u0219i implicarea deosebit\u0103 \u00een acest proiect.”, a declarat\u00a0Laura \u021aogui<\/strong>\u00a0(Category Marketing & Trade Marketing Personal Care SEE).<\/em><\/p>\n

Cele dou\u0103 echipe:<\/strong><\/h3>\n

MINIO STUDIO<\/strong>
\nC\u0103lin Ionescu \u2013 Head of Accounts
\nAndreea Brutaru \u2013 Account Manager
\nPaul Cotor \u2013 Head of Creatives
\nGabriel B\u0103icoianu \u2013 Account Manager
\nAndrada Ionescu \u2013 Junior Account Manager
\nMarius Cioroab\u0103 \u2013 Senior Copywriter
\nCosmina Chelariu \u2013 Junior Copywriter
\nCristina \u0218tefan \u2013 Social Media Executive<\/p>\n

RECKITT BENCKISER<\/strong>
\nIvan Gerasimovich \u2013 Marketing & Trade Marketing Director SEE
\nLaura \u021aogui \u2013 Category Marketing & Trade Marketing Personal Care SEE
\nAlexandru Corocea \u2013 Junior Brand & Trade Marketing Manager Durex RO\/BG\/MD<\/p>\n

Sursa: https:\/\/bit.ly\/32KffTP<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Agen\u021bia de comunicare integrat\u0103\u00a0Minio Studio\u00a0a realizat campania Durex de promovare a noii game de prezervative Feel Thin. Brandul a lansat \u00een spa\u021biul public o discu\u021bie liber\u0103 despre sexualitate, pornind de la \u00eentrebarea \u201dConteaz\u0103 m\u0103rimea?,\u201d care a alimentat \u00eentotdeauna curiozitatea \u0219i glumele din cultura popular\u0103.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Da, m\u0103rimea […]<\/p>\n","protected":false},"author":2,"featured_media":13675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208],"tags":[],"class_list":["post-8152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media"],"yoast_head":"\nMinio Studio \u0219i Durex le-au spus \u00eendr\u0103gosti\u021bilor c\u00e2nd conteaz\u0103 m\u0103rimea - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/minio-studio-si-durex-le-au-spus-indragostitilor-cand-conteaza-marimea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minio Studio \u0219i Durex le-au spus \u00eendr\u0103gosti\u021bilor c\u00e2nd conteaz\u0103 m\u0103rimea - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Agen\u021bia de comunicare integrat\u0103\u00a0Minio Studio\u00a0a realizat campania Durex de promovare a noii game de prezervative Feel Thin. 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