{"id":8173,"date":"2020-03-03T13:39:30","date_gmt":"2020-03-03T13:39:30","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8173"},"modified":"2022-09-20T19:16:31","modified_gmt":"2022-09-20T16:16:31","slug":"experienta-de-cumparare-o-noua-paradigma","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/experienta-de-cumparare-o-noua-paradigma\/","title":{"rendered":"Experien\u021ba de cump\u0103rare. O nou\u0103 paradigm\u0103."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"color: #000000;\">Acum c\u00e2\u021biva ani existau predic\u021bii de marketing ce indicau c\u0103 supermarket-urile vor pune la dispozi\u021bia consumatorilor case self pay pe baz\u0103 de amprent\u0103 sau robo\u021bi care vor interac\u021biona cu clien\u021bii la intrarea \u00een magazin, ini\u021biind conversa\u021bii despre ultimele produse achizi\u021bionate de ace\u0219tia. Dac\u0103 implementarea celui de-al doilea scenariu probabil va mai dura un timp, primul dintre ele e deja o realitate, iar asta spune multe despre <strong>standardele experien\u021bei de cump\u0103rare<\/strong> din prezent \u0219i despre cum <strong>se tranform\u0103<\/strong> aceasta <strong>de la un an la altul. <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ecommerce-ul a crescut, dar baza cump\u0103r\u0103turilor r\u0103m\u00e2ne comer\u021bul offline, unde cererea merge tot mai mult spre zona <strong>experien\u021bei personalizate.<\/strong> La nivel mondial, 79% dintre consumatori spun c\u0103 un serviciu personalizat e un factor semnificativ \u00een alegerea magazinului<a style=\"color: #000000;\" href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Online-ul a schimbat \u00eentreaga paradigm\u0103 de cump\u0103rare, de la etapa de consideration p\u00e2n\u0103 la achizi\u021bia \u00een sine. Spre deosebire de anii trecu\u021bi, consumatorii fac mult mai mult research \u00eenainte de a merge \u00een magazinele fizice pentru a cump\u0103ra un anumit produs\/serivicu.<\/span><\/p>\n<p><span style=\"color: #000000;\">Pe o pia\u021b\u0103 suprasaturat\u0103 de branduri, <strong>experien\u021ba de cump\u0103rare a devenit un real diferen\u021biator<\/strong>. Iat\u0103 cum s-au g\u00e2ndit unele dintre ele s\u0103 r\u0103spund\u0103 provoc\u0103rii:<\/span><\/p>\n<p><span style=\"color: #000000;\">Puma \u0219i-a aliniat o parte din strategia de marketing cu nevoia de customizare prezent\u0103 pe pia\u021b\u0103, astfel a ap\u0103rut gama Puma X You, o colaboare cu diferi\u021bi designeri <strong>pentru crearea de produse personalizate.<\/strong> Tot ei au introdus \u00een magazinele din afar\u0103 un sistem de v\u00e2nz\u0103ri \u00een care au integrat identificarea prin radio-frecven\u021b\u0103. Prin montarea unor oglinzi inteligente \u00een magazinele lor, shopperii pot vedea produsele \u00een culori \u0219i stiluri alternative \u0219i pot cere m\u0103rimea potrivit\u0103.<\/span><\/p>\n<p><span style=\"color: #000000;\">Supermarket-urile fac \u0219i ele eforturi pentru a face experien\u021ba de shopping a consumatorilor c\u00e2t mai u\u0219oar\u0103 \u0219i mai pl\u0103cut\u0103. Lan\u021bul de magazine Sobeys a transformat co\u0219urile de cump\u0103r\u0103turi din loca\u021biile fizice \u00eentr-un adev\u0103rat trigger de shopping, mont\u00e2ndu-le ecrane interactive care <strong>ofer\u0103 recomand\u0103ri<\/strong> de re\u021bete sau <strong>informa\u021bii <\/strong>despre posibile reduceri de pre\u021b <strong>pe baza produselor ad\u0103ugate. <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Pe acela\u0219i principiu, dar de data asta \u00een aria comer\u021bului online, Google \u0219i Walmart au un parteneriat prin care \u00ee\u0219i propun <strong>facilitarea cump\u0103r\u0103turilor vocale prin intermediul Asistentului Google. <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Un alt lucru care se schimb\u0103 \u00een comer\u021bul din era tehnologiei este <strong>timpul de a\u0219teptare pentru livrarea produselor<\/strong> achizi\u021bionate online. Mul\u021bi consumatori deja g\u0103sesc termenul de 3-5 zile lucr\u0103toare ca fiind inacceptabil, a\u0219a c\u0103 brandurile mari \u00eencep s\u0103 se adapteze, integr\u00e2nd \u00een serviciile lor <strong>livrarea \u00een aceea\u0219i zi.<\/strong> Al\u021bi comercian\u021bi speculeaz\u0103 \u0219i mai mult prin introducerea dronelor ca modalit\u0103\u021bi de livrare a produselor.<\/span><\/p>\n<p><span style=\"color: #000000;\">Chiar \u0219i <strong>re\u021belele sociale sunt reg\u00e2ndite <\/strong>ca platforme cu caracter direct tranzac\u021bional. Instagram deja nu mai este doar o simpl\u0103 platform\u0103 pe care oamenii dau share pozelor din ultima vacan\u021b\u0103. Acum exist\u0103 a\u0219a numitele <strong>\u201dshoppable posts\u201d, o inova\u021bie de retail menit\u0103 s\u0103 faciliteze procesul de cump\u0103rare. <\/strong>Consumatorii petrec din ce \u00een ce mai mult timp pe re\u021belele sociale, iar asta e o mare oportunitate pentru brandurile care vor s\u0103 integreze \u00een strategia de marketing ecommerce-ul prin re\u021belele sociale.<\/span><\/p>\n<p><span style=\"color: #000000;\">Inova\u021biile din retail schimb\u0103 modul \u00een care consumatorii se conecteaz\u0103 cu brandurile. Tehnologia devine \u00een multe cazuri chiar o amprent\u0103 de brand, iar astfel \u0219i experien\u021ba de cump\u0103rare a\u0219a cum o \u0219tim se schimb\u0103 v\u0103z\u00e2nd cu ochii.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a style=\"color: #000000;\" href=\"https:\/\/risnews.com\/next-gen-customer-centric-stores-2019\">https:\/\/risnews.com\/next-gen-customer-centric-stores-2019<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><em>Cosmina Chelariu<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Junior Copywriter Minio Studio<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acum c\u00e2\u021biva ani existau predic\u021bii de marketing ce indicau c\u0103 supermarket-urile vor pune la dispozi\u021bia consumatorilor case self pay pe baz\u0103 de amprent\u0103 sau robo\u021bi care vor interac\u021biona cu clien\u021bii la intrarea \u00een magazin, ini\u021biind conversa\u021bii despre ultimele produse achizi\u021bionate de ace\u0219tia. Dac\u0103 implementarea celui [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,231,570],"tags":[],"class_list":["post-8173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-team","category-advertising-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experien\u021ba de cump\u0103rare. O nou\u0103 paradigm\u0103. - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/experienta-de-cumparare-o-noua-paradigma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experien\u021ba de cump\u0103rare. O nou\u0103 paradigm\u0103. - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"Acum c\u00e2\u021biva ani existau predic\u021bii de marketing ce indicau c\u0103 supermarket-urile vor pune la dispozi\u021bia consumatorilor case self pay pe baz\u0103 de amprent\u0103 sau robo\u021bi care vor interac\u021biona cu clien\u021bii la intrarea \u00een magazin, ini\u021biind conversa\u021bii despre ultimele produse achizi\u021bionate de ace\u0219tia. 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