{"id":8188,"date":"2020-01-23T13:58:04","date_gmt":"2020-01-23T13:58:04","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8188"},"modified":"2022-09-20T20:58:50","modified_gmt":"2022-09-20T17:58:50","slug":"design-thinking-in-practica","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/design-thinking-in-practica\/","title":{"rendered":"Design thinking \u00een practic\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"color: #000000;\"><em>Design thinking <\/em>pare a fi noul buzzword al ultimei perioade \u0219i \u00een ciuda numelui, nu e un concept specific designerilor. De fapt, toate min\u021bile luminate din domenii precum art\u0103, literatur\u0103, \u0219tiin\u021b\u0103, business sau inginerie s-au folosit de tehnici de design thinking pentru a ajunge la rezultate impresionante.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Dar dac\u0103 nu e proprietatea exclusiv\u0103 a designerilor, de ce se nume\u0219te a\u0219a? Pentru c\u0103 \u00eemprumut\u0103 din metodele de lucru ale unui designer pentru a extrage, \u00eenv\u0103\u021ba \u0219i a-i \u00eenv\u0103\u021ba pe al\u021bii tehnici focusate pe consumatorul final pentru a rezolva probleme \u00een moduri creative \u0219i inovatoare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>Ce este design thinking-ul?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Ideea de <em>design thinking <\/em>a pornit ini\u021bial ca o metod\u0103 de a-i \u00eenv\u0103\u021ba pe ingineri s\u0103 rezolve problemele \u00een moduri creative, \u00eentocmai ca un designer. Una dintre primele persoane care a pus pe h\u00e2rtie no\u021biunile de <em>design thinking<\/em> a fost John E. Arnold, profesor de inginerie mecanic\u0103 la Stanford. \u00cen 1959, acesta a scris \u201cCreative Engineering\u201d, cartea ce avea s\u0103 pun\u0103 bazele design thinking-ului \u0219i s\u0103-i contureze componentele de baz\u0103.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Pe scurt, <em>design thinking-ul <\/em>este at\u00e2t o ideologie c\u00e2t \u0219i un proces care are ca scop rezolvarea problemelor complexe cu ajutorul unor solu\u021bii creative, focusate pe utilizatorul final. Iar aceste solu\u021bii creative se descoper\u0103 \u00een 5 faze:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Empatia<\/strong> dintre creator \u0219i utilizatorul final;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Definirea<\/strong> nevoilor utilizatorilor, a problemei \u0219i identificarea de insight-uri relevante;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Idearea<\/strong>, bazat\u0103 pe contestarea preconcep\u021biilor \u0219i generarea de idei;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Prototiparea<\/strong>, etapa \u00een care se creeaz\u0103 solu\u021biile;<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Testarea<\/strong> solu\u021biilor astfel identificate.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>Un caz concret de design thinking \u00een ac\u021biune<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Tehnici de design thinking au fost deja adoptate de mari companii precum Google, Apple sau Samsung, iar c\u00e2teva dintre cele mai cunoscute universit\u0103\u021bi (MIT, Harvard, Stanford) au \u00eenceput s\u0103 introduc\u0103 \u00een program\u0103 cursuri de design thinking. \u00cens\u0103 pentru a exemplifica mai exact cum aceast\u0103 metod\u0103 contribuie la dezvoltarea unei solu\u021bii durabile, am ales s\u0103 exemplific\u0103m, pe scurt, eficien\u021ba acestui mindset printr-un mini study case de succes: Tr\u00fcffeljagd.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Case-ul de care vorbim se \u00eent\u00e2mpla \u00een Germania \u0219i a luat na\u0219tere dintr-o problem\u0103 simpl\u0103 &#8211; m\u0103cel\u0103riile \u00ee\u0219i pierdeau din popularitate, clien\u021bi \u0219i angaja\u021bi deopotriv\u0103. A fost o consecin\u021b\u0103 a unor factori precum popularizarea supermarketurilor, scandaluri ivite din cauza condi\u021biilor de via\u021b\u0103 ale animalelor dar \u0219i opinia public\u0103 asupra consumului de carne \u0219i modul \u00een care acesta afecteaz\u0103 mediul \u00eenconjur\u0103tor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Ini\u021bial, focusul echipei de idea\u021bie a fost pe consumatorul final, poten\u021bialul client al unei m\u0103cel\u0103rii. Prima solu\u021bie a fost s\u0103 le ofere acestora pache\u021bele de pr\u00e2nz preg\u0103tite de c\u0103tre m\u0103celari, baz\u00e2ndu-se pe nevoia clien\u021bilor de a se bucura de o mas\u0103 consistent\u0103 \u00eentr-un timp foarte scurt. Nu a func\u021bionat. Pachetele l\u0103sau de dorit. Erau \u00eenvelite \u00een plastic, veneau al\u0103turi de sucuri pline de zah\u0103r, iar con\u021binutul nu ar\u0103ta nici el tocmai apetisant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">A\u0219a c\u0103 echipa s-a concentrat pe m\u0103celari \u00een sine, un public \u021bint\u0103 care nu a fost tocmai deschis la schimbare, vr\u00e2nd s\u0103-\u0219i p\u0103streze meseria neatins\u0103. A urmat o transformare a ideii de \u201ccum s\u0103 actualizezi un business\u201d \u00een \u201ccum s\u0103 men\u021bii un me\u0219te\u0219ug relevant\u201d. Iar din aceast\u0103 idee, au luat na\u0219tere solu\u021bii nea\u0219teptat de creative, printre care o platform\u0103 de crowdfunding care \u00eei ajuta pe m\u0103celari s\u0103 \u00ee\u0219i pun\u0103 \u00een aplicare propriile idei, un program de mentorat \u0219i un eveniment (Tr\u00fcffeljagd) care a avut un succes r\u0103sun\u0103tor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">At\u00e2t de r\u0103sun\u0103tor \u00eenc\u00e2t a ajuns deja la a treia edi\u021bie. \u00cens\u0103 cel mai important aspect e faptul c\u0103 participan\u021bii se simt din nou m\u00e2ndri s\u0103 fie m\u0103celari, realiz\u00e2nd c\u0103 au un loc important \u00een societate. \u00cen plus, i-a f\u0103cut pe ace\u0219tia s\u0103 realizeze \u0219i importan\u021ba unei interac\u021biuni transparente cu clientul, mai ales c\u00e2nd vine vorba de povestea din spatele afacerii \u0219i produselor expuse.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Design thinking-ul func\u021bioneaz\u0103 at\u00e2t de bine pentru c\u0103 pe l\u00e2ng\u0103 solu\u021biile oferite, este \u0219i un proces colaborativ de g\u00e2ndire creativ\u0103, bazat pe empatie, dialog \u0219i \u00eenv\u0103\u021bare. \u00cen momentul \u00een care \u00ee\u021bi implici at\u00e2t consumatorii c\u00e2t \u0219i echipa \u00een procesul de a defini problema \u0219i a g\u0103si solu\u021biile potrivite, \u0219ansele ca ideea ta s\u0103 aduc\u0103 o schimbare real\u0103 cresc semnificativ.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><em>Andreea Bratu<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Copywriter Minio Studio<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design thinking pare a fi noul buzzword al ultimei perioade \u0219i \u00een ciuda numelui, nu e un concept specific designerilor. De fapt, toate min\u021bile luminate din domenii precum art\u0103, literatur\u0103, \u0219tiin\u021b\u0103, business sau inginerie s-au folosit de tehnici de design thinking pentru a ajunge la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,231,570],"tags":[],"class_list":["post-8188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-team","category-advertising-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design thinking \u00een practic\u0103 - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design thinking \u00een practic\u0103 - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"Design thinking pare a fi noul buzzword al ultimei perioade \u0219i \u00een ciuda numelui, nu e un concept specific designerilor. De fapt, toate min\u021bile luminate din domenii precum art\u0103, literatur\u0103, \u0219tiin\u021b\u0103, business sau inginerie s-au folosit de tehnici de design thinking pentru a ajunge la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/\" \/>\n<meta property=\"og:site_name\" content=\"Minio Studio\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T13:58:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T17:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/01\/MI1921_headereTemplate_1-2_ASA_09sep22_55.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrada Ionescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrada Ionescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/\",\"url\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/\",\"name\":\"Design thinking \u00een practic\u0103 - Minio Studio\",\"isPartOf\":{\"@id\":\"https:\/\/minio.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/01\/MI1921_headereTemplate_1-2_ASA_09sep22_55.jpg\",\"datePublished\":\"2020-01-23T13:58:04+00:00\",\"dateModified\":\"2022-09-20T17:58:50+00:00\",\"author\":{\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\"},\"breadcrumb\":{\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/#primaryimage\",\"url\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/01\/MI1921_headereTemplate_1-2_ASA_09sep22_55.jpg\",\"contentUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/01\/MI1921_headereTemplate_1-2_ASA_09sep22_55.jpg\",\"width\":1695,\"height\":793},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/minio.ro\/en\/design-thinking-in-practica\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/minio.ro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design thinking \u00een practic\u0103\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/minio.ro\/#website\",\"url\":\"https:\/\/minio.ro\/\",\"name\":\"Minio Studio\",\"description\":\"Think bigger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/minio.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\",\"name\":\"Andrada Ionescu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"caption\":\"Andrada Ionescu\"},\"url\":\"https:\/\/minio.ro\/en\/author\/andrada-ionescuminio-ro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design thinking \u00een practic\u0103 - Minio Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minio.ro\/en\/design-thinking-in-practica\/","og_locale":"en_US","og_type":"article","og_title":"Design thinking \u00een practic\u0103 - Minio Studio","og_description":"Design thinking pare a fi noul buzzword al ultimei perioade \u0219i \u00een ciuda numelui, nu e un concept specific designerilor. 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