{"id":8194,"date":"2020-02-05T14:02:20","date_gmt":"2020-02-05T14:02:20","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8194"},"modified":"2022-09-20T20:59:07","modified_gmt":"2022-09-20T17:59:07","slug":"copywriter-la-minio","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/copywriter-la-minio\/","title":{"rendered":"Cosmina Chelariu: Copywriter la Minio"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]C\u00e2nd am aplicat la Minio, veneam \u201ela pachet\u201d cu un Art \u0219i nu \u0219tiam neap\u0103rat foarte multe lucruri despre Copywriting, except\u00e2nd partea de digital, unde m\u0103 \u0219i formasem \u00eenainte. \u0218tiam doar c\u0103-mi place, c\u0103 suntem \u201emeant to be\u201d \u0219i c\u0103 vreau s\u0103 \u00eenv\u0103\u021b c\u00e2t mai multe. Anun\u021bul de pe IQads cerea 3 ani de experien\u021b\u0103, a\u0219a c\u0103 nu aveam prea mari speran\u021be ca av\u00e2ntul nostru de a aplica s\u0103 se concretizeze \u00eentr-un telefon pentru interviu. Nu puteam s\u0103 m\u0103 \u00een\u0219el mai tare, dar nici <a href=\"https:\/\/giphy.com\/gifs\/cheer-cheering-11sBLVxNs7v6WA\">s\u0103 m\u0103 bucur mai mult atunci c\u00e2nd telefonul a venit.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>La Minio, procesul de recrutare a \u00eensemnat 3 pa\u0219i \u00een care ne-am cunoscut reciproc \u0219i am \u00eencercat s\u0103 ne d\u0103m seama dac\u0103 suntem ce trebuie unii pentru ceilal\u021bi. Din fericire, la mine a fost un MATCH, de\u0219i, sincer, \u00een timpul procesului am sim\u021bit pu\u021bin c\u0103 aplic la NASA. Mai t\u00e2rziu, totu\u0219i, am \u00een\u021beles importan\u021ba probelor.<\/p>\n<p>&nbsp;<\/p>\n<p>Un lucru interesant \u00een procesul de recrutare, de\u0219i poate p\u0103rea complicat \u00een termeni logistici \u0219i de efort, e c\u0103 dac\u0103 totul merge bine la primul interviu, ai \u0219ansa s\u0103 vezi un \u201dteaser\u201d despre cum e aici. Ape\u0219i \u201dbutonul de play\u201d \u0219i vii la o zi de prob\u0103 \u00een agen\u021bie. Dac\u0103 \u00eenc\u0103 nu \u0219tii la ce s\u0103 te a\u0219tep\u021bi de la Minio, \u0103sta e momentul \u00een care o s\u0103 scapi de dubii.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen ziua de prob\u0103 prime\u0219ti o serie de task-uri care reflect\u0103 foarte bine viitoarele tale sarcini de aici. \u00cen zilele grele! \u0218i, dac\u0103 testul t\u0103u impresioneaz\u0103 \u0219i Cristiana, (Head of Strategy), spune c\u0103 te vrea \u00een echipa ei, vei primi (pe mail, chill, nu mai trebuie s\u0103 bagi scuze ca s\u0103 te \u00eenvoie\u0219ti) vreo 3 teste \u2013 de aptitudini, de personalitate \u0219i de logic\u0103. Dac\u0103 e\u0219ti ca mine \u0219i ai antrenament pe BuzzFeed, probabil \u00een jum\u0103tate de or\u0103 le dai gata pe toate. Iar dac\u0103 treci \u0219i de etapa asta, o s\u0103 fim colegi, a\u0219a c\u0103 mai jos \u00ee\u021bi povestesc pu\u021bin despre cum e via\u021ba de Copy la Minio, ca s\u0103 \u0219tii la ce s\u0103 te a\u0219tep\u021bi.<\/p>\n<p>&nbsp;<\/p>\n<p>Nicio zi nu e ca alta. Nicio or\u0103 nu e ca alta, de fapt. \u0218i asta nu poate dec\u00e2t s\u0103 te bucure. Acum po\u021bi s\u0103 fii la birou cu un playlist random de pe Spotify \u00een c\u0103\u0219ti \u0219i un Word \u00een care mai dai 10 variante de headline-uri pentru Durex, iar peste dou\u0103 ore, \u00een sala de meeting, cu al\u021bi 4 oameni, c\u0103ut\u00e2nd cea mai bun\u0103 idee pentru o campanie la un medicament pentru diaree. Been there, done that.<\/p>\n<p>&nbsp;<\/p>\n<p>Vara sau c\u00e2nd e vreme frumoas\u0103 po\u021bi s\u0103 lucrezi din gr\u0103din\u0103 \u00een timp ce nenea Mi\u0219u, Senior Art Director-ul nostru e \u00een buc\u0103t\u0103rie \u0219i face celebrele lui paste din care, dup\u0103 aia, m\u00e2nc\u0103m to\u021bi. Iar pe la amiaz\u0103 aproape tot timpul o s\u0103 cumpere cineva pepeni sau \u00eenghe\u021bat\u0103 pentru to\u021bi.<\/p>\n<p>&nbsp;<\/p>\n<p>Distribu\u021bia task-urilor se face c\u00e2t se poate de echitabil pentru c\u0103 \u00een fiecare diminea\u021b\u0103 vine <em>Statusul<\/em>, inven\u021bie divin\u0103, acel mail care aranjeaz\u0103 task-urile creativilor dup\u0103 prioritate. Chiar dac\u0103 nu \u021bi-a pl\u0103cut chimia, \u00een unele zile po\u021bi s\u0103 te treze\u0219ti c\u0103 e\u0219ti atom, adic\u0103 acele zile c\u00e2nd e\u0219ti mai liber \u0219i e posibil s\u0103 preiei din task-urile colegilor mai ocupa\u021bi \u00een ziua respectiv\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0218i raportul task-uri \u2013 recreere e de asemenea echitabil. Minio e \u0219i o agen\u021bie care asigur\u0103 distrac\u021bie integrat\u0103, sub form\u0103 de gr\u0103tare, de jocuri \u00een gr\u0103din\u0103 sau de concursuri interne.<\/p>\n<p>&nbsp;<\/p>\n<p>Pentru mine, cred c\u0103 cele mai dragi proiecte de p\u00e2n\u0103 acum au fost campaniile Durex la festivaluri (Untold \u0219i Sziget). Chiar dac\u0103 a fost unul din task-urile acelea cu deadline \u201dieri\u201d, r\u00e2deam c\u00e2nd scriam materialele din zona de activare. \u0218i am r\u00e2s \u0219i c\u00e2nd a ap\u0103rut, pe baza lor, primul meu viral sau c\u00e2nd vedeam oamenii fotografiindu-se al\u0103turi de textele mele.<\/p>\n<p>&nbsp;<\/p>\n<p>Dac\u0103 m\u0103 \u00eentrebi pe mine, Minio e locul unde tocilarul din facultate \u0219i tipul \u0103la care nu prea d\u0103dea pe la ore, dar era de\u0219tept foc \u0219i f\u0103cea bine la examen s-au \u00eent\u00e2lnit, lucreaz\u0103 \u00eempreun\u0103 \u0219i se \u00een\u021beleg de minune. A\u0219a c\u0103 oricare dintre ei ai fi, dac\u0103 te targeteaz\u0103 unul dintre anun\u021burile noastre, aplic\u0103 \u0219i hai o fug\u0103 pe Alizeului s\u0103 ne cuno\u0219ti.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]C\u00e2nd am aplicat la Minio, veneam \u201ela pachet\u201d cu un Art \u0219i nu \u0219tiam neap\u0103rat foarte multe lucruri despre Copywriting, except\u00e2nd partea de digital, unde m\u0103 \u0219i formasem \u00eenainte. \u0218tiam doar c\u0103-mi place, c\u0103 suntem \u201emeant to be\u201d \u0219i c\u0103 vreau s\u0103 \u00eenv\u0103\u021b c\u00e2t mai [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,230,231],"tags":[],"class_list":["post-8194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-culture","category-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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