{"id":8207,"date":"2020-01-16T14:31:13","date_gmt":"2020-01-16T14:31:13","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8207"},"modified":"2022-09-20T20:58:32","modified_gmt":"2022-09-20T17:58:32","slug":"andreea-bratu-jurnal-de-copywriter-la-minio","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/andreea-bratu-jurnal-de-copywriter-la-minio\/","title":{"rendered":"Andreea Bratu: Jurnal de Copywriter la Minio"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>\u00a0<\/strong><\/p>\n<p>Recunosc, nu am pl\u0103nuit s\u0103 lucrez la Minio. \u0218i nici n-am pl\u0103nuit s\u0103-mi plac\u0103 at\u00e2t de mult aici, mai ales c\u0103 firea mea u\u0219or anxioas\u0103 nu-mi permite s\u0103 m\u0103 ata\u0219ez at\u00e2t de tare de locuri sau, doamne fere\u0219te, s\u0103 \u00eemi plac\u0103 s\u0103 lucrez \u00eentr-un colectiv mai numeros. Suntem 26 de oameni, fiecare cu talentele sale mai mult sau mai pu\u021bin ascunse \u0219i pot s\u0103 spun cu m\u00e2na pe inim\u0103 c\u0103 dup\u0103 3 luni, simt c\u0103 lucrez aici de-o via\u021b\u0103. But that\u2019s besides the point.<\/p>\n<p>&nbsp;<\/p>\n<p>Am \u00eenceput s\u0103 lucrez la Minio \u00een vara lui 2019, dup\u0103 c\u00e2teva interviuri \u0219i un test de-o zi care, la o adic\u0103, mi s-a p\u0103rut un pic mentally-draining. Dar a\u0219 min\u021bi dac\u0103 a\u0219 spune c\u0103 n-a fost fun, mai ales dup\u0103 ce mi-am dat seama c\u0103 trebuie s\u0103-l tratez ca pe un pitch. Fie vorba \u00eentre noi, \u00eentregul proces de recrutare mi s-a p\u0103rut oarecum intimidant la \u00eenceput, \u00eens\u0103 la \u00eencuraj\u0103rile unui fost coleg Art, m-am aruncat cu capul \u00eenainte pentru c\u0103, \u00een final, nu aveam nimic de pierdut.<\/p>\n<p>&nbsp;<\/p>\n<p>A \u00eenceput cu o discu\u021bie la o firm\u0103 de HR, apoi a mai urmat \u00eenc\u0103 una, cu Head of Operations-ul Minio, apoi testul \u0103la de o zi \u0219i alte dou\u0103 teste de personalitate. Au v\u0103zut ei ceva ok \u00een tot ce am f\u0103cut acolo pentru c\u0103 fix la o s\u0103pt\u0103m\u00e2n\u0103 distan\u021b\u0103, \u00eencepea prima mea zi de Copy la Minio. \u0218i-a fost un pic cu emo\u021bii. Oameni noi, fe\u021be noi, proiecte noi. Venind dintr-o agen\u021bie cu 5 oameni (myself included), \u00ee\u021bi cam dai seama de unde emo\u021biile.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u0103 fii Copy la Minio e cel pu\u021bin interesant. \u0218tiu c\u0103 sun\u0103 ca un buzzword, \u00eens\u0103 mi se pare cel mai potrivit. Am avut \u0219i norocul s\u0103 nimeresc \u00eentr-o perioad\u0103 mai relaxat\u0103, f\u0103r\u0103 pitch-uri sau stres cu proiecte noi, deci am avut destul timp de acomodare. Dar c\u00e2nd au \u00eenceput pitch-urile, oh doamne, \u021bine-te bine. Nu, nu vorbesc de overtime \u0219i lucrat \u00een weekenduri pentru c\u0103 aici nu se practic\u0103, \u00eens\u0103 volumul de lucru \u0219i toate brainstorming-urile au fost cel pu\u021bin obositoare pe moment. Dar dac\u0103 e s\u0103 privesc \u00een retrospectiv\u0103, a fost una dintre cele mai fun perioade, fix pentru c\u0103 nu f\u0103ceam acela\u0219i lucru dou\u0103 zile la r\u00e2nd. Iar pe mine asta m\u0103 \u021bine \u00een priz\u0103 \u0219i e unul dintre motivele pentru care am ales s\u0103 lucrez \u00een domeniu.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u0103 fii Copy la Minio e \u0219i educativ. Toate meeting-urile de final de s\u0103pt\u0103m\u00e2n\u0103, workshop-urile interne \u0219i cursurile de creative thinking \u0219i-au l\u0103sat deja amprenta asupra min\u021bii mele de Copy \u0219i asupra modului \u00een care lucrez \u0219i \u00eemi organizez timpul. Iar cum advertisingul e un domeniu aflat mereu \u00eentr-o continu\u0103 schimbare, \u00eemi e util s\u0103 \u021bin pasul cu ultimele trenduri.<\/p>\n<p>&nbsp;<\/p>\n<p>Dac\u0103 ar fi s\u0103 dau ceva sfaturi unui creativ aflat la \u00eenceput de drum, i-a\u0219 zice s\u0103 aib\u0103 r\u0103bdare. Muuult\u0103 r\u0103bdare \u0219i o minte c\u00e2t mai deschis\u0103. \u0218i s\u0103 nu-\u0219i uite m\u00e2ndria, orice ar auzi de prin alte p\u0103r\u021bi. Pentru c\u0103, p\u00e2n\u0103 la urm\u0103, satisfac\u021bia unei campanii bune la care ai lucrat e unul dintre cele mai faine sentimente pentru un om de crea\u021bie.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u00a0 Recunosc, nu am pl\u0103nuit s\u0103 lucrez la Minio. \u0218i nici n-am pl\u0103nuit s\u0103-mi plac\u0103 at\u00e2t de mult aici, mai ales c\u0103 firea mea u\u0219or anxioas\u0103 nu-mi permite s\u0103 m\u0103 ata\u0219ez at\u00e2t de tare de locuri sau, doamne fere\u0219te, s\u0103 \u00eemi plac\u0103 s\u0103 lucrez \u00eentr-un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,230,231],"tags":[],"class_list":["post-8207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-culture","category-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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