{"id":8425,"date":"2020-03-06T12:36:53","date_gmt":"2020-03-06T12:36:53","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8425"},"modified":"2022-09-20T19:15:37","modified_gmt":"2022-09-20T16:15:37","slug":"suntem-in-pitch","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/suntem-in-pitch\/","title":{"rendered":"Suntem \u00een pitch"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Se \u00eent\u00e2mpl\u0103 destul de des: avem pitch. \u0218tim c\u0103 urmeaz\u0103 c\u00e2teva zile sau chiar s\u0103pt\u0103m\u00e2ni mai grele. Ne mobiliz\u0103m \u00een func\u021bie de \u00eenc\u0103rcare \u0219i expertiz\u0103. Facem frumos, clientul e mul\u021bumit, ne diversific\u0103m portofoliul \u0219i semn\u0103m campanii de succes. Asta e povestea pe scurt. \u00cen detaliu, lucrurile sunt un pic mai complicate.<\/p>\n<p>Dac\u0103 intri pe site-ul Minio o s\u0103 vezi c\u0103 ne l\u0103ud\u0103m cu <strong>creativitatea strategic\u0103<\/strong>. Nu sunt doar vorbe \u0219i nu o scoatem la lumin\u0103 doar \u00een vreme de pitch. Dar atunci e ocazia perfect\u0103 s\u0103 ne folosim atuul la maximum. Totul \u00eencepe cu un brief de la client. Pentru creativi nu e fun, de fapt, c\u00e2teodat\u0103 abia dac\u0103 \u00een\u021belegi ceva din el, ca s\u0103 nu mai spun c\u00e2te detalii aparent neimportante con\u021bine. Dar Accountul pe proiect salveaz\u0103 ziua. Are loc un debriefing unde lucrurile devin muult mai clare \u0219i din care fiecare pleac\u0103 cu o serie de task-uri punctuale. \u00cen ordinea de pe tricou, strategii se ocup\u0103 de partea de cercetare, iar Copywriterii dau conceptul \u0219i headline-urile aferente.<\/p>\n<p>Uneori, c\u00e2nd timpul ne preseaz\u0103, organiz\u0103m un brainstorming spontan unde Copy, Ar\u021bi, Strategi \u0219i Accoun\u021bi pun cap la cap idei. Unele, care au poten\u021bialul s\u0103 sus\u021bin\u0103 o campanie, merg mai departe, altele, se pierd \u00een neant sau devin inside jokes pe via\u021b\u0103. Dar tot timpul iese ceva!<\/p>\n<p>Bun, avem unul sau mai multe concepte, \u00eencepem s\u0103 construim pe baza lor. \u00cen func\u021bie de componentele campaniei, acesta e momentul \u00een care se impune o m\u00e2n\u0103 de ajutor \u0219i de la al\u021bi colegi \u2013 PR, care desemneaz\u0103 influencerii potrivi\u021bi pentru brand sau concept \u0219i d\u0103 repede c\u00e2teva mailuri sau telefoane s\u0103 cear\u0103 cota\u021bii; DTP, care ne ajut\u0103 cu simul\u0103rile sau Account, care face bugetul. Prezentarea final\u0103 e de obicei responsabilitatea Copywriterului sau a Accountului, depinde cine trage paiul scurt \u00een ziua respectiv\u0103.<\/p>\n<p>\u00cen pitch de obicei totul e mai <em>under pressure<\/em>. S-ar putea s\u0103 auzi mai pu\u021bine vorbe \u0219i mai mult zgomot de tastatur\u0103. S-ar putea s\u0103 st\u0103m \u00een meetinguri mai mult, dar foarte rar peste program. \u0218i totu\u0219i am reu\u0219it s\u0103 avem o rat\u0103 de c\u00e2\u0219tig de peste 60%! Ideea e c\u0103 nimic nu se compar\u0103 cu sentimentul pe care \u00eel ai c\u00e2nd vine mailul \u0103la cu \u201dAm c\u00e2\u0219tigat pitchul!\u201d, mai ales dac\u0103 \u0219tii c\u0103 ai contribuit mai mult sau mai pu\u021bin la asta.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Cosmina Chelariu<\/em><\/p>\n<p><em>Junior Copywriter Minio Studio<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Se \u00eent\u00e2mpl\u0103 destul de des: avem pitch. \u0218tim c\u0103 urmeaz\u0103 c\u00e2teva zile sau chiar s\u0103pt\u0103m\u00e2ni mai grele. Ne mobiliz\u0103m \u00een func\u021bie de \u00eenc\u0103rcare \u0219i expertiz\u0103. Facem frumos, clientul e mul\u021bumit, ne diversific\u0103m portofoliul \u0219i semn\u0103m campanii de succes. Asta e povestea pe scurt. \u00cen detaliu, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Suntem \u00een pitch - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/suntem-in-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suntem \u00een pitch - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Se \u00eent\u00e2mpl\u0103 destul de des: avem pitch. \u0218tim c\u0103 urmeaz\u0103 c\u00e2teva zile sau chiar s\u0103pt\u0103m\u00e2ni mai grele. Ne mobiliz\u0103m \u00een func\u021bie de \u00eenc\u0103rcare \u0219i expertiz\u0103. Facem frumos, clientul e mul\u021bumit, ne diversific\u0103m portofoliul \u0219i semn\u0103m campanii de succes. 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