{"id":8432,"date":"2020-03-12T16:21:46","date_gmt":"2020-03-12T16:21:46","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8432"},"modified":"2022-09-20T18:35:31","modified_gmt":"2022-09-20T15:35:31","slug":"trenduri-social-media-in-2020","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/","title":{"rendered":"Trenduri Social Media \u00een 2020"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]\u00cen era \u00een care aproape toat\u0103 lumea \u00ee\u0219i \u00eencepe ziua cu un scroll pe Facebook sau pe Instagram, s\u0103 fii la curent cu trendurile din Social Media e esen\u021bial.<\/p>\n<p>Suntem \u0219i useri, suntem \u0219i \u201doameni de agen\u021bie\u201d, a\u0219a c\u0103 atunci c\u00e2nd nu scroll\u0103m pe propriile re\u021bele sociale, \u201dvorbim\u201d \u00een numele brandurilor, pe paginile lor, deci suntem mereu la curent cu informa\u021bii \u00een materie de content, de tehnologie \u0219i de practici. Iar acum, le \u00eemp\u0103rt\u0103\u0219im \u0219i cu voi:<\/p>\n<p><strong>Popularitatea platformelor de ni\u0219\u0103 va fi \u00eentr-o continu\u0103 cre\u0219tere.<\/strong> <strong>TikTok,<\/strong> ap\u0103rut \u00een 2016, a ajuns destul de repede una dintre aplica\u021biile preferate ale tinerilor. Companiile B2B se axeaz\u0103 \u00een continuare pe <strong>LinkedIn <\/strong>pentru recrutare sau construirea awareness-ului, \u00een timp ce comunitatea gamerilor poate fi g\u0103sit\u0103 pe <strong>Twitch<\/strong>. Toate aceste informa\u021bii pot fi indicatori ai modului \u00een care <strong>ne putem construi strategia de comunicare baz\u00e2ndu-ne pe punctele cheie \u00een care reg\u0103sim anumite ni\u0219e de consumatori. <\/strong><\/p>\n<p><strong>\u00cen 2020, vor domina video-urile<\/strong>, cel mai engaging tip de con\u021binut dintre toate. Se preconizeaz\u0103 chiar c\u0103 aproximativ 82% din con\u021binutul online va fi reprezentat de acestea<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, fie c\u0103 vorbim de story-uri sau de clipuri pe Youtube sau pe TikTok.<\/p>\n<p><strong>Popularitatea influencerilor va continua s\u0103 creasc\u0103. <\/strong>Aproape c\u0103 nu mai exist\u0103 campanie f\u0103r\u0103 component\u0103 de influenceri, noutatea vine \u00eens\u0103 din faptul c\u0103 brandurile prefer\u0103 acum s\u0103 colaboreze cu mai mul\u021bi microinfluenceri \u00een loc de unul singur cu un num\u0103r mare de urm\u0103ritori. Putem explica asta prin faptul c\u0103 microinfluencerii ob\u021bin un engagement mai mare cu un buget mai mic.<\/p>\n<p><strong>Pe Instagram nu vor mai exista like-uri.<\/strong> Platforma a \u00eenceput deja testele \u00een acest sens, iar motivul invocat pentru aceast\u0103 ini\u021biativ\u0103 este s\u0103n\u0103tatea mintal\u0103 a userilor, prea mul\u021bi dintre ace\u0219tia ajung\u00e2nd s\u0103 fie dependen\u021bi de validarea social\u0103 pe care o echivaleaz\u0103 cu num\u0103rul de like-uri primite aici. Ini\u021biativa deja a str\u00e2ns o mul\u021bime de obiec\u021bii din partea utilizatorilor, care se \u00eendoiesc de bunele inten\u021bii din spatele ei \u0219i invoc\u0103 mai degrab\u0103 motive financiare: foarte mul\u021bi influenceri folosesc aceast\u0103 platform\u0103 pentru a promova produse \u0219i servicii, \u00eens\u0103 de obicei Instagram nu ob\u021bine profit pe urma acestor post\u0103ri. A\u0219adar, odat\u0103 cu poten\u021biala eliminare a op\u021biunii de like, <strong>brandurile vor fi nevoite s\u0103 investeasc\u0103 \u00een Instagram Ads pentru a putea m\u0103sura ROI. <\/strong><\/p>\n<p><strong>Con\u021binutul efemer va domina. <\/strong>Deja se poate vedea cu ochiul liber c\u0103 num\u0103rul de story-uri de pe Facebook \u0219i Instagram a crescut. Oamenii prefer\u0103 con\u021binutul efemer (cel care este disponibil pentru o scurt\u0103 perioad\u0103 de timp de la publicare) \u00een locul celui clasic, iar asta se datoreaz\u0103 faptului c\u0103, tot din cauza tehnologiei \u0219i a modului \u00een care am ajuns s\u0103 func\u021bion\u0103m modela\u021bi de ea, intervalul nostru de aten\u021bie a sc\u0103zut considerabil<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>. A\u0219a se explic\u0103 de ce prefer\u0103m s\u0103 petrecem minute \u00een \u0219ir plimb\u00e2ndu-ne virtual dintr-un story \u00een altul dec\u00e2t citind un articol, de exemplu. Formatul de story este scurt, engaging \u0219i captivant, adapt\u00e2ndu-se perfect noului nostru mod de via\u021b\u0103.<\/p>\n<p>Am v\u0103zut c\u0103 unele trenduri s-au instalat de c\u00e2\u021biva ani \u0219i \u00eenc\u0103 rezist\u0103. Altele vin \u0219i ele din urm\u0103. Ce e sigur este c\u0103 mediul online e \u00eentr-o continu\u0103 schimbare. La fel \u0219i noi, la fel \u0219i consumatorii. A\u0219a c\u0103 r\u0103m\u00e2nem vigilen\u021bi la ce se \u00eent\u00e2mpl\u0103 aici \u0219i ne adapt\u0103m, at\u00e2t noi, c\u00e2t \u0219i brandurile pe care le reprezent\u0103m, schimb\u0103rilor care se impun.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/influencermarketinghub.com\/social-media-trends\/\">https:\/\/influencermarketinghub.com\/social-media-trends\/<\/a><\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.theguardian.com\/society\/2019\/apr\/16\/got-a-minute-global-attention-span-is-narrowing-study-reveals\">https:\/\/www.theguardian.com\/society\/2019\/apr\/16\/got-a-minute-global-attention-span-is-narrowing-study-reveals<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Cosmina Chelariu<\/em><\/p>\n<p><em>Junior Copywriter Minio Studio<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]\u00cen era \u00een care aproape toat\u0103 lumea \u00ee\u0219i \u00eencepe ziua cu un scroll pe Facebook sau pe Instagram, s\u0103 fii la curent cu trendurile din Social Media e esen\u021bial. Suntem \u0219i useri, suntem \u0219i \u201doameni de agen\u021bie\u201d, a\u0219a c\u0103 atunci c\u00e2nd nu scroll\u0103m pe propriile [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trenduri Social Media \u00een 2020 - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trenduri Social Media \u00een 2020 - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]\u00cen era \u00een care aproape toat\u0103 lumea \u00ee\u0219i \u00eencepe ziua cu un scroll pe Facebook sau pe Instagram, s\u0103 fii la curent cu trendurile din Social Media e esen\u021bial. Suntem \u0219i useri, suntem \u0219i \u201doameni de agen\u021bie\u201d, a\u0219a c\u0103 atunci c\u00e2nd nu scroll\u0103m pe propriile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Minio Studio\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T16:21:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T15:35:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_39.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrada Ionescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrada Ionescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/\",\"url\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/\",\"name\":\"Trenduri Social Media \u00een 2020 - Minio Studio\",\"isPartOf\":{\"@id\":\"https:\/\/minio.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_39.jpg\",\"datePublished\":\"2020-03-12T16:21:46+00:00\",\"dateModified\":\"2022-09-20T15:35:31+00:00\",\"author\":{\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\"},\"breadcrumb\":{\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/#primaryimage\",\"url\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_39.jpg\",\"contentUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_39.jpg\",\"width\":1695,\"height\":792},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/minio.ro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trenduri Social Media \u00een 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/minio.ro\/#website\",\"url\":\"https:\/\/minio.ro\/\",\"name\":\"Minio Studio\",\"description\":\"Think bigger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/minio.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\",\"name\":\"Andrada Ionescu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"caption\":\"Andrada Ionescu\"},\"url\":\"https:\/\/minio.ro\/en\/author\/andrada-ionescuminio-ro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trenduri Social Media \u00een 2020 - Minio Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minio.ro\/en\/trenduri-social-media-in-2020\/","og_locale":"en_US","og_type":"article","og_title":"Trenduri Social Media \u00een 2020 - Minio Studio","og_description":"[vc_row][vc_column][vc_column_text]\u00cen era \u00een care aproape toat\u0103 lumea \u00ee\u0219i \u00eencepe ziua cu un scroll pe Facebook sau pe Instagram, s\u0103 fii la curent cu trendurile din Social Media e esen\u021bial. 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