{"id":8441,"date":"2020-03-25T13:51:22","date_gmt":"2020-03-25T13:51:22","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8441"},"modified":"2022-09-20T18:34:03","modified_gmt":"2022-09-20T15:34:03","slug":"marketingul-digital-in-era-ai-ului","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/","title":{"rendered":"Marketingul digital \u00een era AI-ului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Indiferent c\u0103 \u00ee\u0219i desf\u0103\u0219oar\u0103 via\u021ba normal, c\u0103 sunt \u021binu\u021bi \u00een cas\u0103 de o pandemie sau c\u0103 \u00ee\u0219i reiau cursul normal al existen\u021bei dup\u0103 ce aceasta a trecut, oamenii consum\u0103. Consum\u0103 produse \u0219i con\u021binut. Con\u021binut pe care companiile \u0219i brandurile \u00eel produc pentru a-\u0219i asigura c\u00e2t mai mul\u021bi consumatori.<\/p>\n<p>Dar creativitatea nu mai este de ajuns \u00een noul context al digitaliz\u0103rii accelerate. Cu siguran\u021b\u0103, creativitatea nu va putea fi niciodat\u0103 exclus\u0103 din ecua\u021bie, dar f\u0103r\u0103 <em>big data<\/em> ea nu mai este nici pe departe la fel de eficient\u0103 ca acum doar c\u00e2\u021biva ani.<\/p>\n<p>Brandurile \u00ee\u0219i doresc s\u0103 ajung\u0103 la consumatorii potrivi\u021bi la timpul potrivit \u0219i s\u0103 le distribuie acestora mesaje perfect relevante pentru ei. Pentru a face acest lucru cu succes, se folosesc \u00eentru-totul de beneficiile tehnologiei.<\/p>\n<p>Astfel, inteligen\u021ba artificial\u0103 (AI) este de mult prezent\u0103 \u00een planurile de marketing ale marilor juc\u0103tori mondiali de pe pia\u021ba liber\u0103, dar \u00een ultima vreme este din ce \u00een ce mai prezent\u0103 \u0219i \u00een cele ale companiilor medii sau chiar mici.<\/p>\n<p>Conform defini\u021biei, inteligen\u021ba artificial\u0103 reprezint\u0103 modul \u00een care ma\u0219inile \u00eendeplinesc sarcini asociate cu g\u00e2ndirea uman\u0103.<\/p>\n<p>\u00cen practic\u0103, AI analizeaz\u0103 \u0219i apoi rezolv\u0103 task-uri pe baza unei program\u0103ri ini\u021biale. Spre exemplu, poate recunoa\u0219te fe\u021bele dintr-o fotografie \u0219i crea <em>tagguri<\/em>. Sau poate transcrie o bucat\u0103 audio de voce, ceea ce duce la <em>speech recognition<\/em>. Un alt exemplu ar fi traducerea textelor dintr-o limb\u0103 \u00een alta sau, de ce nu, <em>task<\/em>-uri mai dificile precum <em>mentenan\u021ba preventiv\u0103<\/em> care rezult\u0103 din analizarea unui hard disk sau a unui motor de avion s\u0103 spunem \u0219i stabilirea capacit\u0103\u021bii de func\u021bionare a acestuia.<\/p>\n<p>Pe l\u00e2ng\u0103 rezolvarea diverselor probleme, AI are \u0219i capacitatea \u00eenv\u0103\u021b\u0103rii prin ramura sa numit\u0103 <strong>Machine Learning<\/strong> (\u00cenv\u0103\u021bare automat\u0103).<\/p>\n<p>Machine Learning presupune posibilitatea ma\u0219inilor de a acumula informa\u021bii \u0219i de a ac\u021biona pe baza lor, \u021bin\u00e2nd cont de o multitudine de algoritmi. Acest lucru le ofer\u0103 ma\u0219inilor capacitatea de a lua singure decizii.<\/p>\n<p><strong>Optimizarea performan\u021bei<\/strong><\/p>\n<p>Algoritmii care stau la baza machine learning pot analiza modul \u00een care reclamele digitale func\u021bioneaz\u0103 pe anumite platforme \u0219i pot face recomand\u0103ri de \u00eembun\u0103t\u0103\u021bire.<\/p>\n<p><strong>Personalizarea<\/strong><\/p>\n<p>Oamenii sunt de-a dreptul bombarda\u021bi zilnic de diverse mesaje publicitare. Prin <em>publicitatea programatic\u0103<\/em>, AI-ul permite ca mesajele s\u0103 se duc\u0103 exact acolo unde trebuie, adic\u0103 la oamenii potrivi\u021bi \u0219i, de cele mai multe ori, atunci c\u00e2nd au nevoie de serviciul sau produsul respectiv.<\/p>\n<p><strong>Reclamele create automat<\/strong><\/p>\n<p>Inteligen\u021ba artificial\u0103 poate face acest lucru \u00een func\u021bie de obiectivele pe care \u021bi le stabile\u0219ti. Platformele de social media au deja posibilitatea s\u0103-\u021bi sugereze anumite reclame \u00een func\u021bie de serviciile sau produsele pe care le oferi. De asemenea, anumite programe digitale pot scrie cu succes text pentru reclame.<\/p>\n<p><strong>Targetarea audien\u021bei <\/strong><\/p>\n<p>Cu o targetare precis\u0103 \u0219i o optimizare a ei \u00een timp real, AI-ul ofer\u0103 marketerilor precizia de care au nevoie \u00een campaniile lor. Platformele re\u021belelor de socializare pun la dispozi\u021bie toate datele necesare pentru acest proces care nu ar putea nici pe departe s\u0103 fie realizat manual.<\/p>\n<p><strong>Canalul potrivit<\/strong><\/p>\n<p>AI-ul mai poate oferi \u0219i un alt tip de informa\u021bii cu adev\u0103rat importante pentru marketeri: care sunt canalele pe care audien\u021ba r\u0103spunde cel mai bine la mesaje. \u00cen acest mod, agen\u021biile de publicitate \u0219i brandurile \u00ee\u0219i pot optimiza strategia \u00een acest sens.<\/p>\n<p>Folosind machine learning \u0219i analizarea datelor, Ai-ul aduce informa\u021bii esen\u021biale companiilor despre clien\u021bii lor \u0219i, mai mult, reu\u0219e\u0219te s\u0103 intuiasc\u0103 comportamentul acestora. Toate acestea se traduc \u00een timp salvat, \u00eembun\u0103t\u0103\u021birea performan\u021belor campaniilor \u0219i, desigur, \u00een optimizarea costurilor.<\/p>\n<p>&nbsp;<\/p>\n<p>SURSELE INFORMA\u021aIILOR:<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/tag\/artificial-intelligence-ai-for-marketing\/\">https:\/\/www.smartinsights.com\/tag\/artificial-intelligence-ai-for-marketing\/<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/08\/21\/how-artificial-intelligence-is-transforming-digital-marketing\/\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/08\/21\/how-artificial-intelligence-is-transforming-digital-marketing\/<\/a><\/p>\n<p><a href=\"https:\/\/www.iab.com\/insights\/iab-artificial-intelligence-in-marketing\/\">https:\/\/www.iab.com\/insights\/iab-artificial-intelligence-in-marketing\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Marius Cioroab\u0103<\/em><\/p>\n<p><em>Senior Copywriter Minio Studio<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Indiferent c\u0103 \u00ee\u0219i desf\u0103\u0219oar\u0103 via\u021ba normal, c\u0103 sunt \u021binu\u021bi \u00een cas\u0103 de o pandemie sau c\u0103 \u00ee\u0219i reiau cursul normal al existen\u021bei dup\u0103 ce aceasta a trecut, oamenii consum\u0103. Consum\u0103 produse \u0219i con\u021binut. Con\u021binut pe care companiile \u0219i brandurile \u00eel produc pentru a-\u0219i asigura c\u00e2t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingul digital \u00een era AI-ului - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingul digital \u00een era AI-ului - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Indiferent c\u0103 \u00ee\u0219i desf\u0103\u0219oar\u0103 via\u021ba normal, c\u0103 sunt \u021binu\u021bi \u00een cas\u0103 de o pandemie sau c\u0103 \u00ee\u0219i reiau cursul normal al existen\u021bei dup\u0103 ce aceasta a trecut, oamenii consum\u0103. Consum\u0103 produse \u0219i con\u021binut. Con\u021binut pe care companiile \u0219i brandurile \u00eel produc pentru a-\u0219i asigura c\u00e2t [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/\" \/>\n<meta property=\"og:site_name\" content=\"Minio Studio\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T13:51:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-20T15:34:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_37.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrada Ionescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrada Ionescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/\",\"url\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/\",\"name\":\"Marketingul digital \u00een era AI-ului - Minio Studio\",\"isPartOf\":{\"@id\":\"https:\/\/minio.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_37.jpg\",\"datePublished\":\"2020-03-25T13:51:22+00:00\",\"dateModified\":\"2022-09-20T15:34:03+00:00\",\"author\":{\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\"},\"breadcrumb\":{\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/#primaryimage\",\"url\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_37.jpg\",\"contentUrl\":\"https:\/\/minio.ro\/wp-content\/uploads\/2020\/03\/MI1921_headereTemplate_1-2_ASA_09sep22_37.jpg\",\"width\":1695,\"height\":792},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/minio.ro\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketingul digital \u00een era AI-ului\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/minio.ro\/#website\",\"url\":\"https:\/\/minio.ro\/\",\"name\":\"Minio Studio\",\"description\":\"Think bigger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/minio.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/b42e6658da2b826baa2a0ca18906b52d\",\"name\":\"Andrada Ionescu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/minio.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/71fc7a560db42c45038be0c189e95fde?s=96&d=mm&r=g\",\"caption\":\"Andrada Ionescu\"},\"url\":\"https:\/\/minio.ro\/en\/author\/andrada-ionescuminio-ro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketingul digital \u00een era AI-ului - Minio Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/minio.ro\/en\/marketingul-digital-in-era-ai-ului\/","og_locale":"en_US","og_type":"article","og_title":"Marketingul digital \u00een era AI-ului - Minio Studio","og_description":"[vc_row][vc_column][vc_column_text]Indiferent c\u0103 \u00ee\u0219i desf\u0103\u0219oar\u0103 via\u021ba normal, c\u0103 sunt \u021binu\u021bi \u00een cas\u0103 de o pandemie sau c\u0103 \u00ee\u0219i reiau cursul normal al existen\u021bei dup\u0103 ce aceasta a trecut, oamenii consum\u0103. 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