{"id":8455,"date":"2020-03-10T15:38:12","date_gmt":"2020-03-10T15:38:12","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8455"},"modified":"2022-09-20T18:35:07","modified_gmt":"2022-09-20T15:35:07","slug":"un-brainstorming-la-minio","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/un-brainstorming-la-minio\/","title":{"rendered":"Un brainstorming la Minio"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Pare c\u0103 a venit \u0219i momentul \u00een care d\u0103m din cas\u0103, ca s\u0103 zic a\u0219a. \u0218i acum probabil v\u0103 a\u0219tepta\u021bi s\u0103 citi\u021bi despre toate procesele cu nume fancy pe care le aplic\u0103m noi \u00een brainstorming-uri. Adev\u0103rul e c\u0103 majoritatea sunt c\u00e2t se poate de normale. Se str\u00e2ng copywriterii, accoun\u021bii, art directorii (mai rar) \u0219i project managerii \u00eentr-un birou \u0219i nu ies de acolo p\u00e2n\u0103 nu au ideea c\u00e2\u0219tig\u0103toare. \u00cens\u0103, un anume brainstorming m-a impresionat, din lips\u0103 de un cuv\u00e2nt mai bun. Un brainstorming care a durat toat\u0103 ziua \u0219i, pe c\u00e2t de obositor a fost, pe at\u00e2t de fun mi s-a p\u0103rut.<\/p>\n<p>A fost vorba de una dintre campaniile pentru Durex. Tipul de campanie \u0219i numele ei sunt irelevante \u00een momentul de fa\u021b\u0103 pentru c\u0103 acum ne concentr\u0103m pe proces. Totul a \u00eenceput cu un mail pe care nu mi-l mai amintesc mot-a-mot dar care ne invita pe to\u021bi (\u0219i c\u00e2nd zic to\u021bi, m\u0103 refer la absolut to\u021bi colegii din agen\u021bie) \u00een mansarda mare pentru un brainstorming pe Durex. Intrigat\u0103, la fel ca ceilal\u021bi, mi-am luat caietul de noti\u021be, pixul meu roz \u0219i am urcat c\u0103tre birou. Ne a\u0219teptau acolo ni\u0219te mini-mun\u021bi de coli A4 \u0219i post-it-uri colorate.<\/p>\n<p>Dar ca s\u0103 revenim la brainstorming, ni s-a adresat o cerin\u021b\u0103 simpl\u0103: pe o bucat\u0103 de h\u00e2rtie, nota\u021bi orice prejudecat\u0103 legat\u0103 de sex care v\u0103 trece prin minte. Copilul de 13 ani din mine chicotea ce-i drept, dar m-am bucurat s\u0103 v\u0103d c\u0103 nu eram singura a\u0219a c\u0103 m-am pus imediat pe scris. Acum, dac\u0103 e s\u0103 fiu sincer\u0103, m-a \u00eentristat oarecum momentul pentru c\u0103 v\u0103z\u00e2nd cum scriam to\u021bi, mi-am dat seama c\u0103 un lucru at\u00e2t de natural \u0219i mi\u0219to vine la pachet cu ni\u0219te prejudec\u0103\u021bi \u0219i idei pe care ar fi trebuit s\u0103 le uit\u0103m de ceva timp.<\/p>\n<p>Dup\u0103 asta, a urmat momentul dezv\u0103luirii \u0219i am fost \u0219i mai surprins\u0103 c\u00e2nd am realizat c\u0103 20 de oameni nu au avut idei identice. Le-am auzit pe toate, de la \u201cm\u0103rimea conteaz\u0103\u201d \u0219i p\u00e2n\u0103 la \u201cDac\u0103 m\u0103 culc cu el, o s\u0103 m\u0103 p\u0103r\u0103seasc\u0103 dup\u0103\u201d sau \u201cM\u0103rarul chiar e bun pentru s\u00e2ni\u201d, toate fiind temeri \u0219i idei izvor\u00e2te din 4-5 sentimente de baz\u0103, cel mai comun fiind frica.<\/p>\n<p>Identific\u00e2nd toate aceste sentimente care duc la prejudec\u0103\u021bi \u0219i temeri, ne-a fost u\u0219or s\u0103 le asociem unor buyer personas autentice, construite pe insight-uri puternice. Nu a mai r\u0103mas dec\u00e2t s\u0103 alegem tiparul care se potrivea cel mai bine campaniei \u0219i publicului \u021bint\u0103 \u0219i s\u0103 construim un concept dedicat. Concept care mai t\u00e2rziu a dat na\u0219tere unei campanii simpatice care, \u00eendr\u0103znesc s\u0103 spun, a avut un succes imens.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Andreea Bratu<\/em><\/p>\n<p><em>Copywriter Minio Studio<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Pare c\u0103 a venit \u0219i momentul \u00een care d\u0103m din cas\u0103, ca s\u0103 zic a\u0219a. \u0218i acum probabil v\u0103 a\u0219tepta\u021bi s\u0103 citi\u021bi despre toate procesele cu nume fancy pe care le aplic\u0103m noi \u00een brainstorming-uri. Adev\u0103rul e c\u0103 majoritatea sunt c\u00e2t se poate de normale. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un brainstorming la Minio - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/un-brainstorming-la-minio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un brainstorming la Minio - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Pare c\u0103 a venit \u0219i momentul \u00een care d\u0103m din cas\u0103, ca s\u0103 zic a\u0219a. \u0218i acum probabil v\u0103 a\u0219tepta\u021bi s\u0103 citi\u021bi despre toate procesele cu nume fancy pe care le aplic\u0103m noi \u00een brainstorming-uri. Adev\u0103rul e c\u0103 majoritatea sunt c\u00e2t se poate de normale. 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Adev\u0103rul e c\u0103 majoritatea sunt c\u00e2t se poate de normale. 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