{"id":8946,"date":"2020-04-03T15:00:57","date_gmt":"2020-04-03T15:00:57","guid":{"rendered":"https:\/\/www.minio.ro\/?p=8946"},"modified":"2022-09-20T18:28:39","modified_gmt":"2022-09-20T15:28:39","slug":"ghid-de-supravietuire-online-opinii-si-recomandari-ale-membrilor-iab-romania","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/ghid-de-supravietuire-online-opinii-si-recomandari-ale-membrilor-iab-romania\/","title":{"rendered":"Ghid de Supravie\u021buire Online \u2013 Opinii \u0219i recomand\u0103ri ale membrilor IAB Rom\u00e2nia"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Opinii \u0219i recomand\u0103ri transmise de IOANA MUCENIC @ CEO MINIO STUDIO<\/p>\n<p>*<em>Am \u00eentrebat membrii IAB Rom\u00e2nia despre cum v\u0103d ei viitorul, care va fi cea mai mare provocare a business-ului pe care \u00eel reprezint\u0103 \u0219i care ar fi 3 recomand\u0103ri pentru colegii de industrie.<\/em><\/p>\n<p><em>1.Cum vezi viitorul industriei \u201epost-epidemie\u201d? (esti optimist\u0103\/ pesimist\u0103?) <\/em><\/p>\n<p>Publicitatea era sub presiune de ceva timp \u2013 am v\u0103zut \u00een ultimii ani tot felul de schimb\u0103ri, cu un focus sporit pe consumator, cu mai mult\u0103 autenticitate, entertainment, real-time, dinamic\u0103 tot mai alert\u0103, targetare tot mai specific\u0103. \u00cens\u0103 scheletul de baz\u0103 al felului \u00een care facem publicitate, mai ales \u00een agen\u021bie, s-a men\u021binut. Odat\u0103 cu aceast\u0103 pandemie, m\u0103 a\u0219tept ca publicitatea s\u0103 fie radical schimbat\u0103. \u00cenc\u0103 suntem la \u00eenceputul acestei crize \u0219i nu \u00eentrev\u0103d concret cum va ar\u0103ta schimbarea. Cred c\u0103, pe m\u0103sur\u0103 ce avans\u0103m, vom \u00eencepe s\u0103 vedem modele disruptive. P\u00e2n\u0103 acum, dou\u0103 paliere sunt destul de vizibile: cre\u0219terea rolului brandului \u00een comunitate, respectiv diversificarea \u0219i accelerarea comunic\u0103rii digitale. Per ansamblu, industria de publicitate este o industrie necesar\u0103 \u2013 business-urile au nevoie s\u0103 comunice. \u00cens\u0103 se vor schimba forma \u0219i ritmul \u00een care vom comunica, c\u00e2t \u0219i structura agen\u021biilor.<\/p>\n<p><em>2. Care crezi c\u0103 va fi cea mai mare provocare a business-ului pe care \u00eel ai \u2013 \u00een urm\u0103toarele luni \u0219i p\u00e2n\u0103 la final de an?<\/em><\/p>\n<p>Noi suntem un business local, cu o cre\u0219tere rapid\u0103 \u00een ultimii ani. Chiar \u0219i a\u0219a, nu avem stabilitatea unei companii multina\u021bionale sau a unei companii cu peste 10 \u2013 15 ani de activitate. Obiectivul este s\u0103 ne men\u021binem c\u00e2t mai mult \u00een pia\u021b\u0103 \u0219i s\u0103 putem reporni odat\u0103 cu repornirea economiei. A\u0219a cum \u0219tim, industria noastr\u0103 este una cu risc asimetric. C\u00e2nd economia merge bine, exist\u0103 apeten\u021b\u0103 spre consum pe toate palierele, business-urile au \u00eencredere \u00een viitor \u0219i tind s\u0103 supra-investeasc\u0103 \u00een publicitate \u2013 de aceea, \u00een vremuri bune, publicitatea cre\u0219te cu un procent mai mare dec\u00e2t cre\u0219te economia. \u00cens\u0103 \u00een vremuri de criz\u0103, consumul se reduce, e impredictibil, companiile decid s\u0103 reduc\u0103 costurile de publicitate, v\u0103zute mai mult ca un \u201cnice to have\u201d. \u00cen perioade de incertitudine sau sc\u0103dere economic\u0103, publicitatea scade cu un procent mai mare dec\u00e2t sc\u0103derea economiei. De aceea, noi r\u0103m\u00e2nem aproape de clien\u021bii no\u0219tri \u0219i \u00eencerc\u0103m s\u0103 ne p\u0103str\u0103m c\u00e2t mai mult din echip\u0103. \u00cen acela\u0219i timp, explor\u0103m idei noi, \u00eencerc\u0103m s\u0103 g\u0103sim noi canale care s\u0103 ne aduc\u0103 new-business, venim cu propuneri pentru clien\u021bi, cu focus \u00een digital, cu implementare rapid\u0103 \u0219i bugete mici. Ca business, func\u021bion\u0103m pe 5 scenarii de criz\u0103, urm\u0103rind evolu\u021bia lor de la s\u0103pt\u0103m\u00e2n\u0103 la s\u0103pt\u0103m\u00e2n\u0103. La nivel personal, ca antreprenor, perioada asta este una foarte dificil\u0103, cu mult\u0103 incertitudine, cu un carusel de emo\u021bii. Rezultatul deciziilor luate acum se vor vedea peste c\u00e2teva luni, a\u0219a c\u0103 tr\u0103iesc permanent cu starea \u201csper c\u0103 fac bine ce fac acum\u201d.<\/p>\n<p><em>3. 3 recomand\u0103ri &amp; thought leadership pentru industrie, pentru urm\u0103toarele luni astfel \u00eenc\u00e2t s\u0103 fie c\u00e2t mai u\u0219or s\u0103 \u201econtinu\u0103m <\/em><em>activitatea\u201d la nivel de industrie c\u00e2t mai aproape de normal?<\/em><\/p>\n<p>\u00cen perioada asta, cred c\u0103\u00a0<strong>fiecare trebuie s\u0103 aib\u0103 grij\u0103 de clien\u021bii s\u0103i.<\/strong>\u00a0\u0218ansele de new-business sunt minimizate, c\u0103ci nu e prea mult business pe mas\u0103 \u00een perioada aceasta. Cel mai probabil, veniturile viitoare vor veni tot de la cei care te cunosc, cu care ai lucrat \u0219i care au \u00eencredere \u00een tine.<\/p>\n<p><strong>Veni\u021bi cu propuneri c\u0103tre clien\u021bi<\/strong>, dar s\u0103 fie fezabile, simple, cu costuri mici \u2013 fie c\u0103 sunt mesaje potrivite perioadei, fie c\u0103 sunt modalit\u0103\u021bi de conectare online cu publicul, fie c\u0103 sunt recomand\u0103ri de testare a altor canale de distribu\u021bie sau de parteneriate. Nu se poate vorbi de strategie \u00een perioada asta, pentru c\u0103 e prea mult\u0103 incertitudine, ci mai degrab\u0103 vorbim de agilitatea de a vedea de tactici ar ajuta brandul \u0219i pe consumatorii s\u0103i. E<br \/>\nperioada \u00een care ne scriem singuri briefuri, c\u0103ci de la clien\u021bi nu vor veni.<\/p>\n<p><strong>Recomanda\u021bi clien\u021bilor s\u0103 ajute, s\u0103 se implice \u00een comunitate, s\u0103 doneze<\/strong> \u2013 acum e momentul pentru a ar\u0103ta c\u0103 sunt interesa\u021bi de mai mult dec\u00e2t de bottom line. Un num\u0103r impresionant de mare de companii s-au mobilizat deja cu dona\u021bii, cu achizi\u021bii, cu sponsoriz\u0103ri. Dar mai sunt destul de multe care sunt \u00eenghe\u021bate, nemi\u0219cate. Propune\u021bi-le, concret, ce pot s\u0103 fac\u0103 \u0219i pentru cine, \u0219i facilita\u021bi implementarea. Ideal, f\u0103r\u0103 fee-uri de agen\u021bie.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #808080;\"><strong>Sursa<\/strong><\/span><span style=\"color: #000000;\"><span style=\"color: #808080;\">: <a href=\"https:\/\/bit.ly\/34ggnzh\">https:\/\/bit.ly\/34ggnzh<\/a><\/span>\u00a0<\/span>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Opinii \u0219i recomand\u0103ri transmise de IOANA MUCENIC @ CEO MINIO STUDIO *Am \u00eentrebat membrii IAB Rom\u00e2nia despre cum v\u0103d ei viitorul, care va fi cea mai mare provocare a business-ului pe care \u00eel reprezint\u0103 \u0219i care ar fi 3 recomand\u0103ri pentru colegii de industrie. 1.Cum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,208],"tags":[],"class_list":["post-8946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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