{"id":9562,"date":"2020-11-03T11:00:26","date_gmt":"2020-11-03T11:00:26","guid":{"rendered":"https:\/\/www.minio.ro\/?p=9562"},"modified":"2022-10-19T10:42:20","modified_gmt":"2022-10-19T07:42:20","slug":"10-nominations-at-romanian-pr-award-2020","status":"publish","type":"post","link":"https:\/\/minio.ro\/en\/10-nominations-at-romanian-pr-award-2020\/","title":{"rendered":"10 nominations at Romanian PR Award 2020"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"color: #000000;\">At the 18th edition of the Romanian PR Award, the benchmark event of the Romanian PR industry, <strong>5 out of Minio Studio&#8217;s campaigns<\/strong> received <strong>10 nominations<\/strong> in not one, but <strong>7 different categories<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">The nominated projects were developed in the last year for <em>ANCOM, British American Tobacco (BAT), Durex, and Sun Plaza<\/em>.<\/span><\/p>\n<p><span style=\"color: #000000;\">These are the nominations received:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">ANCOM INFOCENTRE @ COMMUNICATION IN THE PUBLIC SECTOR<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">In an age where everyone is Googling for answers, promoting communication services to consumers can be a big challenge. We accepted this challenge and tried to convince people that the ANCOM Infocenter is the ideal source of information when it comes to communication services in Romania. We created a 360\u00b0 campaign that included a chatbot, three humorous TVCs, and lots of OOH and digital executions to make ANCOM the best choice for consumers.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">See the project <a href=\"https:\/\/minio.ro\/en\/portfolio-item\/infocentru-ancom\/\">HERE<\/a>!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/minio.ro\/en\/portfolio-item\/infocentru-ancom\/\"><span style=\"color: #000000;\">BAT GLOBAL GRADUATE @ EMPLOYER BRANDING<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">Amid the pandemic, BAT continues its youth recruitment program. But the tools it usually used &#8211; job fairs &#8211; were no longer present. So, fast forward, the campaign was run online and was based on a series of 7 webinars given by people from BAT. And not just any people &#8211; the kick-off was given by Ram Addanki, Area Director &#8211; Central Europe South (CEO level). People from different departments, from internal to top management, but also 3 content creators participated. The webinars were perfectly integrated under the #myBATstory concept because we were able to show the real-life inside the company.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">See the project <a href=\"https:\/\/minio.ro\/en\/portfolio-item\/bat-global-graduate\/\">HERE<\/a>!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">DUREX &#8211; THE RIGHT CONDOM (3x CATEGORIES)<\/span><\/strong><\/p>\n<ul>\n<li><strong><span style=\"color: #000000;\">BRAND PR &#8211; NEW PRODUCTS AND SERVICES<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">DIGITAL PR<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">COMMUNICATION IN MEDICAL SECTOR<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Launching condoms by size &#8211; now that&#8217;s a challenge! The launch campaign for Durex&#8217;s new products, from SlimFit to the XXL range. We collaborated with the Ceva M\u0103runt comedy crew for a spectacular 360 campaign &#8211; from the humorous TV spot, a collection of digital clips, an interactive video quiz, and more.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">See the project <a href=\"https:\/\/minio.ro\/en\/portfolio-item\/durex-slim-fit-xxl-launch\/\">HERE<\/a>!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">DUREX &#8211; UNTOLD 2019 @ EVENTS<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Durex&#8217;s presence at Untold last year involved a tower wrapped in LED screens, on which we projected real-time messages based on what was happening at the festival. In addition, we had Kiss Cam, meet &amp; greets with influencers, and lots of live streams on the brand&#8217;s Facebook page.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">See the project <a href=\"https:\/\/minio.ro\/en\/portfolio-item\/durex-g-spot-at-untold-festival\/\">HERE<\/a>!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">SUN PLAZA APP (4X CATEGORIES)<\/span><\/strong><\/p>\n<ul>\n<li><strong><span style=\"color: #000000;\">BRAND PR &#8211; NEW PRODUCTS AND SERVICES<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">DIGITAL PR<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">TECH PR &amp; COMMUNICATION OF INNOVATION<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #000000;\">EVENTS<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Sun Plaza has launched the first augmented reality app that users can use to discover treasures and collect coins. These are then converted into prizes and discounts at various stores in the mall. The campaign was extensive, with influencers testing the app by live-streaming the experience (as in the gaming industry), as well as various digital executions, branding specifically in the mall.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">See the project <a href=\"https:\/\/minio.ro\/en\/portfolio-item\/sun-treasure\/\">HERE<\/a>!<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000000;\">If you want to work together on impactful projects with results, write us at <a href=\"mailto:ioana.mucenic@minio.ro\">ioana.mucenic@minio.ro<\/a>, and let&#8217;s get to know each other!<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the 18th edition of the Romanian PR Award, the benchmark event of the Romanian PR industry, 5 out of Minio Studio&#8217;s campaigns received 10 nominations in not one, but 7 different categories. The nominated projects were developed in the last year for ANCOM, British [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,570,572],"tags":[15,221,318,322,324,327,342,343,344,345,346,347],"class_list":["post-9562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","category-advertising-en","category-awards","tag-advertising","tag-minio-studio","tag-durex-2","tag-sun-plaza-2","tag-bat-2","tag-sun-treasure-2","tag-pr","tag-romanian-pr-award","tag-nominalizari","tag-ancom","tag-british-american-tobacco","tag-infocentru-ancom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 nominations at Romanian PR Award 2020 - Minio Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minio.ro\/en\/10-nominations-at-romanian-pr-award-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 nominations at Romanian PR Award 2020 - Minio Studio\" \/>\n<meta property=\"og:description\" content=\"At the 18th edition of the Romanian PR Award, the benchmark event of the Romanian PR industry, 5 out of Minio Studio&#8217;s campaigns received 10 nominations in not one, but 7 different categories. 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