Biscuits Festival – Winter 2023
Biscuits Festival – Winter 2023
The start of 2023 brought a new edition of the annual Mondelēz biscuits campaign. This time, we developed the concept "Pârtieeeeee, vin premiile!", through which we made a direct link between consumption occasions and winter activities. In addition to the in-store component, the communication mix was rounded out by digital and TV presence.
