First ride with Enterprise
After two months of complete lockdown in our homes, the craving for enjoying the outdoors a little bit is very high. How could Enterprise, a rent-a-car company, tackle this tension without even knowing when the restrictions will cease? We launched a digital campaign under the umbrella of ”First ride” concept which we finalised in just 3 working days after the lockdown’s end was announced, so it could match the context perfectly. So, we created a LP where people could answer which destinations they choose for their first ride, in order to win gas vouchers and a rented car. The LP was amplified by digital content, such as a real footage videos with stunning Romanian views.