Jacobs Beans KOL
Jacobs Beans KOL
In 2023, between April and December, we were thrilled to embark on a vibrant and aromatic campaign for our favorite category of whole bean coffee, Jacobs. In this journey filled with passion and flavor, we had the joy of collaborating with extraordinary influencers: Lavinia Petrea, Anca Cheregi, and Ciprian Muntele. The influencers created unique and captivating recipes, with Jacobs whole bean coffee as the main base. Additionally, each opinion leader hosted an exciting contest dedicated to their community. The prize consisted of a Philips 5400 LatteGo espresso machine and 4 kg of Jacobs Barista Editions whole bean coffee, offering the opportunity to transform every moment into an extraordinary and energizing experience.
