Seeds done the right way
Seeds done the right way
The Alka seed brand managed to raise all sorts of questions for consumers when they saw it on the shelf: the design was very different, the seeds were orange, and the packaging opened horizontally. In 2022, the brand answered all consumers' questions, with the creative concept Te Întrebi!, in social media content that educated and entertained, influencers (Adrian Teleșpan, George Bonea, Ana Calița, and Ioana State) asking all sorts of questions and OOHs at key points around the country.
