Cold-cuts is a highly competitive market, with a large assortment of products, yet Sissi ham is the leader on its segment.
Thus, our mission was not easy – redesign the Sissi range in a modern, appealing way, without alienating its regular users, while also conveying it’s light format (just 1.5% fat).
Our solution? A slim and contrasting design, with a large part of the product visible. All photos had been created with a chef and food-stylist, and the photo shooting lasted well over 12 hours. But the results is definitely worth it.